Turning Point Collaborative on Social Marketing

[http://www.turningpointprogram.org/Pages/socialmkt.html] - 2006-03-01 07:22:48 - public:weinreich

campaign_effects, how_to, partnerships, professional_resource, publication, sample_campaigns, social_marketing_intro, strategy, top_ten - 9 | id:79546 -

Great publications, resources, trainings

The Cause Marketing Halo Awards

[http://www.causemarketingforum.com/page.asp?ID=69] - 2006-02-27 20:56:12 - public:weinreich

cause_marketing, nonprofit, professional_resource - 3 | id:79547 -

Cause Marketing Forum

NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)

[http://www.ph.ucla.edu/chs/hmrg/documents/narrowcast_manual.pdf] - 2006-02-23 02:08:57 - public:weinreich

filetype:pdf, health_communication, how_to, media, media:document, sample_campaigns, tutorial - 7 | id:79548 -

UCLA Health and Media Research Group

Health e Communication

[http://www.comminit.com/healthecomm/] - 2006-02-15 04:50:06 - public:weinreich

health_communication, international - 2 | id:79549 -

an online resource for health communication practitioners

Participate.net

[http://www.participate.net/] - 2006-02-08 02:15:58 - public:weinreich

entertainment_education, media - 2 | id:79550 -

Movies have the power to inspire. You have the power to act. Participate!

Social Marketing Brands: who owns them and does it matter?

[http://www.eldis.org/cf/search/disp/DocDisplay.cfm?Doc=DOC20854&resource=f1] - 2006-02-07 22:37:48 - public:weinreich

branding, international, social_marketing - 3 | id:79551 -

essay from the Futures Group

RADD - Recording Artists Against Drunk Driving

[http://www.radd.org/index.php] - 2006-02-06 20:44:51 - public:weinreich

advertising, entertainment_education, media, substance_abuse - 4 | id:79552 -

the entertainment industry's voice for road safety

Selling Healthy Lifestyles: Using Social Marketing to Promote Change and Prevent Disease (pdf)

[http://www.gih.org/usr_doc/Selling_Healthy_Lifestyles_Issue_Brief.pdf] - 2006-02-03 06:01:29 - public:weinreich

filetype:pdf, media:document, social_marketing_intro - 3 | id:79553 -

issue brief from Grantmakers in Health

In Cold Blood - A nasty new public service announcement from the American Red Cross. By Seth Stevenson

[http://www.slate.com/id/2134294/] - 2006-01-26 05:43:13 - public:weinreich

advertising, media, sample_campaigns - 3 | id:79554 -

from Slate Magazine

Television Commercial Database

[http://www.clipland.com/tvcommercial.html] - 2006-01-25 09:23:48 - public:weinreich

advertising, media - 2 | id:79555 -

Clipland: music videos, short films, tv commercials, movie trailers

Word of Mouth Basic Training -- Word of Mouth Marketing Association

[http://www.womma.org/wombat/agenda.htm] - 2006-01-25 06:54:49 - public:weinreich

blogging, conference, sample_campaigns, social_network, strategy, word_of_mouth - 6 | id:79556 -

presentations from the WOMMA Basic Training conference

Responding To Organized Crime In Canada: The Role of Media and Social Marketing Campaigns

[http://www.rcmp.ca/ccaps/organized_crime_media_e.htm] - 2006-01-25 06:27:09 - public:weinreich

sample_campaigns, social_marketing - 2 | id:79557 -

a paper from the Royal Canadian Mounted Police on an innovative use of social marketing

Five Good Ideas about... Social Marketing

[http://www.maytree.com/MaytreeInitiatives/CapacityBuildingAndManagementTraining/FiveGoodIdeas2004-2005Sessions/FiveGoodIdeasSession4print.htm] - 2006-01-25 06:22:12 - public:weinreich

nonprofit, social_marketing, strategy - 3 | id:79558 -

from The Maytree Foundation

Good Questions / Better Answers

[http://goodquestions.ucsf.edu/Default.htm] - 2006-01-25 06:18:03 - public:weinreich

focus_groups, HIV_AIDS, how_to, qualitative, quantitative, research, target_audience - 7 | id:79559 -

A Formative Research Handbook for California HIV Prevention Programs

Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)

[http://www.rwjf.org/files/publications/other/BadAds.pdf] - 2006-01-25 06:09:53 - public:weinreich

advertising, campaign_effects, filetype:pdf, graphic_design, media, media:document, PSA, sample_campaigns - 8 | id:79560 -

A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW

Introduction for Social Marketers

[http://www.toolsofchange.com/english/introductions/social.asp] - 2006-01-25 05:55:38 - public:weinreich

how_to, social_marketing_intro, strategy, top_ten, tutorial - 5 | id:79561 -

Tools of Change

GUIDE TO SOCIAL MARKETING FOR YOUTH (pdf)

[http://www.haas.berkeley.edu/yeah/documents/YouthSocialMarketingGuide.pdf] - 2006-01-25 05:53:19 - public:weinreich

filetype:pdf, how_to, media:document, strategy, youth - 5 | id:79562 -

from Young Entrepreneurs at Haas (YEAH)

PSA Bibliography - Cause Related Marketing

[http://www.psaresearch.com/bibcausebooks.html] - 2006-01-25 05:40:13 - public:weinreich

bibliography, social_marketing - 2 | id:79563 -

list of social marketing related books from PSA Research Center

SOCIAL MARKETING HANDBOOK (pdf)

[http://www.newpaltz.edu/studentdevelopment/socialmkthandbook.pdf] - 2006-01-25 05:20:46 - public:weinreich

filetype:pdf, how_to, media:document, social_norms, strategy, substance_abuse - 6 | id:79564 -

how to create a social norms campaign from State University of New York at New Paltz

CasePlace.org - Topics - Social Marketing

[http://www.caseplace.org/topics/topics_list.htm?attrib_id=4860] - 2006-01-25 04:56:58 - public:weinreich

campaign_effects, sample_campaigns - 2 | id:79565 -

social marketing case studies

COOPERATION, COMPETITION AND SOCIAL MARKETING

[http://72.14.203.104/search?q=cache:HuUchoBoCFEJ:www.sauder.ubc.ca/faculty/research/docs/weinberg/Ism_1999.pdf+social+marketing&hl=en&client=firefox-a] - 2006-01-25 04:54:57 - public:weinreich

partnerships, social_marketing, strategy - 3 | id:79566 -

article by Charles B. Weinberg and Robin J.B. Ritchie

The Infography about Social Marketing

[http://www.infography.com/content/628745706579.html] - 2006-01-25 04:40:03 - public:weinreich

bibliography, social_marketing_intro - 2 | id:79567 -

bibliography of social marketing resources

Active Living By Design: Social Marketing

[http://www.activelivingbydesign.org/index.php?id=39] - 2006-01-25 04:31:35 - public:weinreich

how_to, obesity, sample_campaigns, social_marketing - 4 | id:79568 -

campaign to promote physical activity

Using Social Marketing to Plan a Nutrition Education Program Targeting Teens

[http://www.joe.org/joe/2003december/a4.shtml] - 2006-01-25 03:56:18 - public:weinreich

nutrition, sample_campaigns, strategy, youth - 4 | id:79569 -

article from the Journal of Extension

Social Marketing on a Shoestring Budget

[http://bookstore.phf.org/prod377.htm] - 2006-01-25 03:53:29 - public:weinreich

how_to, social_marketing_intro, training, tutorial - 4 | id:79570 -

video training for purchase

Social Marketing Applications in Public Health

[http://www.pitt.edu/~super1/lecture/lec9271/index.htm] - 2006-01-25 03:50:41 - public:weinreich

academia, social_marketing_intro - 2 | id:79571 -

slides for an introduction to social marketing from Aga Khan University in Pakistan

Get the message? - Los Angeles Times

[http://www.latimes.com/features/health/la-he-behavior2jan02,0,4698108.story?coll=la-home-health] - 2006-01-25 03:43:41 - public:weinreich

advertising, obesity, sample_campaigns, social_marketing - 4 | id:79572 -

Australasian Nonprofit and Social Marketing Conference

[http://www.newcastle.edu.au/school/nbs/conferences/ansmc/] - 2006-01-24 16:53:09 - public:weinreich

conference, international - 2 | id:79573 -

Newcastle Business School / Faculty of Business and Law / The University of Newcastle, Australia

Studies in Social Marketing

[http://www.londonmet.ac.uk/index.cfm?2F289C4D-E227-F22A-7DEF-562DBE62924E] - 2006-01-23 21:40:50 - public:weinreich

academia, social_marketing - 2 | id:79574 -

special interest group at London Metropolitan University

.: Ad Honorem :.

[http://www.ad-honorem.net/EN/index.php] - 2006-01-23 08:18:38 - public:weinreich

advertising, international, nonprofit - 3 | id:79575 -

Advertising for Nonprofit Organizations (from Argentina)

The Ad Council

[http://www.adcouncil.org/] - 2006-01-23 08:16:00 - public:weinreich

advertising, nonprofit, organization, PSA, sample_campaigns, social_marketing - 6 | id:79576 -

Leading producer of PSAs since 1942

The Values and Lifestyles (VALS) Program

[http://www.sric-bi.com/VALS/] - 2006-01-23 08:14:47 - public:weinreich

quantitative, research, strategy, target_audience - 4 | id:79577 -

SRI offers an interesting model for segmenting your audience based on their attitudes and values.

Publications on Technical Assistance Bulletins (TABs)

[http://store.health.org/catalog/results.aspx?h=publications&topic=101] - 2006-01-23 08:13:20 - public:weinreich

entertainment_education, focus_groups, media, research, target_audience, youth - 6 | id:79578 -

Fact sheets about various aspects of developing communications materials, some available online and others can be ordered free of charge.

Communications and Social Marketing

[http://p2001.health.org/THEORY/communications.htm] - 2006-01-23 08:10:26 - public:weinreich

health_communication, how_to, social_marketing_intro, theory, tutorial - 5 | id:79579 -

theory paper from CSAP

Mindfull of Media: Taking It In, Sorting It Out, Giving It Back

[http://p2001.health.org/comm01/comm1ttl.htm] - 2006-01-23 08:07:07 - public:weinreich

media, substance_abuse, training, youth - 4 | id:79580 -

media literacy training for youth from CSAP

Media Relations

[http://p2001.health.org/comm03/comm3ttl.htm] - 2006-01-23 08:05:47 - public:weinreich

media, substance_abuse, training - 3 | id:79581 -

online training course from CSAP

Applying Health Communications and Social Marketing to Alcohol, Tobacco, and Other Drug Problem Prevention

[http://p2001.health.org/comm2/comm2ttl.htm] - 2006-01-23 08:01:22 - public:weinreich

health_communication, how_to, social_marketing, substance_abuse, training - 5 | id:79582 -

CSAP online training course

Marketing's Potential for Traffic Safety: Under or Over Stated?

[http://www.druglibrary.org/schaffer/Misc/driving/s19p2.htm] - 2006-01-23 08:00:01 - public:weinreich

social_marketing, strategy - 2 | id:79583 -

article by Barry J. Elliott with social marketing implications

The Values and Benefits of Parks and Recreation

[http://www.lin.ca/resource/html/benfits.htm] - 2006-01-23 07:59:04 - public:weinreich

environment, sample_campaigns, strategy - 3 | id:79584 -

example of a social marketing strategy

Fostering Sustainable Behavior

[http://www.cbsm.com/] - 2006-01-23 07:57:37 - public:weinreich

behavior_change, environment, research, sample_campaigns, social_marketing - 5 | id:79585 -

Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.

Are social marketing partnerships a new imperative?

[http://www.charityvillage.com/cv/research/rpart2.html] - 2006-01-23 07:52:16 - public:weinreich

partnerships, social_marketing - 2 | id:79586 -

CharityVillage® Research

Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems

[http://www.edc.org/hec/pubs/soc-marketing-strat.html] - 2006-01-23 07:51:17 - public:weinreich

academia, behavior_change, campaign_effects, research, sample_campaigns, social_norms, strategy, substance_abuse - 8 | id:79587 -

Higher Education Center for Prevention of Alcohol and Other Drugs

Demographic Market Research/Social Marketing in Prevention (pdf)

[http://www.drugs.indiana.edu/publs/newsline/pdfs/v11n4.pdf] - 2006-01-23 07:46:38 - public:weinreich

filetype:pdf, media:document, quantitative, research, substance_abuse, technology - 6 | id:79588 -

Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.

What Is Social Marketing?

[http://www.psi.org/sites/default/files/publication_files/what_is_sm.html] - 2006-01-23 07:42:08 - public:weinreich

international, social_marketing_intro - 2 | id:79589 -

Intro to social marketing from PSI

www.digitalwkshop.com - A Site for Social Marketing

[http://www.digitalwkshop.com/social_marketing.htm] - 2006-01-23 07:40:51 - public:weinreich

behavior_change, social_marketing, strategy, top_ten - 4 | id:79590 -

out of the box thinking from Bob Belinoff

"Best of Breed" (pdf)

[http://www.ssireview.com/pdf/2004SP_feature_kotler.pdf] - 2006-01-23 07:39:29 - public:weinreich

cause_marketing, filetype:pdf, media:document, social_marketing - 4 | id:79591 -

Excellent article by Philip Kotler and Nancy Lee in the Stanford Social Innovation Review on corporate social marketing.

Social Marketing Quarterly

[http://www.socialmarketingquarterly.com/] - 2006-01-23 07:30:45 - public:weinreich

academia, publication, research, sample_campaigns, social_marketing, top_ten - 6 | id:79592 -

journal from Taylor & Francis

social marketing institute: advancing the science and practice of social marketing

[http://www.social-marketing.org/] - 2006-01-23 07:29:22 - public:weinreich

professional_resource, research, sample_campaigns, social_marketing, social_marketing_intro, top_ten - 6 | id:79593 -

now defunct but has many useful resources

The Social Marketing Concept

[http://www.novartisfoundation.com/en/projects/access_health/leprosy/social_marketing/social_marketing.htm] - 2006-01-23 07:28:14 - public:weinreich

international, social_marketing_intro - 2 | id:79594 -

Novartis Foundation for Sustainable Development

Social Marketing

[http://www.hc-sc.gc.ca/ahc-asc/activit/marketsoc/index_e.html] - 2006-01-23 07:27:05 - public:weinreich

sample_campaigns, social_marketing, social_marketing_intro, strategy, top_ten, tutorial - 6 | id:79595 -

Health Canada's excellent website

Viewing weinreich's Bookmarks