Levels of social trust, averaged across a country, predict national economic growth as powerfully as financial and physical capital, and more powerfully than skill levels – over which every government in the world worries about incessantly. It is also associated with many other non-economic outcomes, such as life satisfaction (positively) and suicide (negatively).
"I would prefer people to come out the film with some questions, and be compelled to go find the answers to those questions, than harm the drama by making the actors illustrate with their words. And as I said, this is one beauty of a transmedia project: you have other outlets to handle raw information-giving, so there’s no real need to cram everything into your film, or to bend over backwards to make sure some piece of information is communicated through an actor. I think the bigger job is make sure the audience wants to go find the answer. And that comes through real drama."
"I come from the Mediterranean. Progress looks different; civilization there peaked centuries ago. Serge degrowth 4Latouche says that ‘degrowth is seen as negative, something unpardonable in a society where at all costs one must ‘‘think positively’’’. ‘Be positive’ is a North-American invention. Please, let us be ‘negative’. I can’t take all that happiness. Grief, sacrifice, care, honour: life is not all about feeling ‘better’."
The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered.
We connect TV/film dealing with important issues to nonprofits working to spark social change. Call for Action! on set + real-world impact = AndACTION. A project of Spitfire Strategies.
Results of Social and Behavioral Sciences Team's Nudges
A breast cancer campaign targeted at Haredi women using posters in their neighborhoods