Guidance for Communicating Critical Information and Updates to Your Local Population through Social Media
Commissioned by Public Health England's Behavioural Insights team (PHEBI), the CBC is excited to announce the completion of user-friendly guides to using the Behaviour Change Wheel, aimed at national and local government. The new guide provides a structured approach and can be used to help: develop behaviour change interventions, build on modify existing interventions, and choose from existing or planned interventions.
Want to learn more about applying behavioural insights to public policy? Take our free online course—Behavioural insights for public policy. There’s six learning modules, each with a quiz, to measure learning and understanding. It should help you understand the basics of BI, the mission and work of BETA, as well as the ethical application of the field. It takes about two hours – but you can save your progress and do it at your own pace.
Behavioral Design Teams: A Model for Integrating Behavioral Design in City Government - open source playbook
BETA hosted Australia’s first ever Form-a-Palooza on 28 June 2019. It was a one-day festival of forms, designed to share the latest in form design with public servants from across the Australian Government. Forms are the most common interaction between people and the government, and there are thousands of them—most still in paper. Improving forms is a simple but important way to improve service delivery and increase public satisfaction with government. Over 200 participants from 38 agencies came along to Form-a-Palooza to learn new techniques and put them into practice. We also launched a brand new framework to guide the development of good forms—the WISER framework. It’s based on the latest research, as well as our own experience working with government agencies on forms, letters and communication.
Based on benefit-cost analysis, increased productivity and employment may have substantial economic benefits over several decades: $1,251 to the state as a whole for each $1 invested in the SDR social marketing campaign. $36 in benefits to the state government for each $1 invested.
Three of the best-known health messages are eating five portions a day of fruit and vegetables, getting 150 minutes of exercise a week and quitting smoking. But what evidence is there that these have worked?
This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors.
But to be effective, nudges should be calibrated; “one size fits all” approaches tend to fall short of expectations. Instead, policymakers can tailor their nudges to align with these three dimensions: Spectrums of acceptability (and deviance). How strictly must targets adhere to the rule? While driving a couple of miles over the speed limit is unlikely to result in a traffic violation, attempting to bring a weapon onto an airplane requires zero-tolerance enforcement. Frequency of action. How often must the target group provide input? It may be easier to have targets make a single decision to contribute or obey, as opposed to encouraging them to repeatedly make the same decision over time. For example, people usually only need to choose to be an organ donor once, but drivers put their seat belt on every time they get into a car. Target group diversity. How heterogeneous is your target group? People may come from different socioeconomic backgrounds, have different interests, or may speak another language, all of which makes it challenging to apply a blanket rule with universal success. Moreover, targets can be geographically scattered or online, making it difficult for policymakers to surveil the target group. For example, all vehicle owners must register their cars, but not everyone should seek the same preventative medical treatments. And even those that do require similar treatments may have different motivations for doing so.
Our work published this week analyses all 111 cases studies of behavioral techniques used by governments compiled by the OECD (Organisation for Economic Co-operation and Development). Our analysis demonstrates that none of the techniques used have scientific proven effectiveness.
How-to for govts to set up a nudge unit