Kotler-Zaltman seminal article
Nudge + Networks
publication from CA Healthcare Fdn
New link: http://www.fenton.com/health-who-decides-2/
case study/lessons learned
Report from MobileActive.org
Free article from J. of Health Communication that identifies four segments of the adult popn with regard to health information preferences based on their degree of engagement in health enhancement, and degree of independence in health decision making.
Using affinity social-cause marketing techniques -- as opposed to sports/entertainment affinity marketing -- increases consumers' perception of brands' trustworthiness, according to a recent MIT Sloan Management Review article. (via WOM Research newslette
A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.
Making your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.
Getting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here. From Fenton Communications.
Points to help you make sure your social marketing program is taking appropriate issues into account
From the Health Communication Unit, University of Toronto
Supplement to Issue on Risk Communication from University of Toronto
from the Health Communication Unit at University of Toronto
UCLA Health and Media Research Group
issue brief from Grantmakers in Health
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW
from Young Entrepreneurs at Haas (YEAH)
how to create a social norms campaign from State University of New York at New Paltz
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.
Excellent article by Philip Kotler and Nancy Lee in the Stanford Social Innovation Review on corporate social marketing.