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[http://www.womma.org/content/newsletters/research/How_Social-Cause_Marketing_Affects_Consumer_Perceptions.pdf] - - public:weinreich
cause_marketing, filetype:pdf, media:document - 3 | id:79412 -

Using affinity social-cause marketing techniques -- as opposed to sports/entertainment affinity marketing -- increases consumers' perception of brands' trustworthiness, according to a recent MIT Sloan Management Review article. (via WOM Research newslette

[http://myspace.com/impactawards] - - public:weinreich
nonprofit, social_media - 2 | id:79416 -

Honoring MySpace members (organizations and individuals) engaging the MySpace community in a variety of important causes. Nominate someone you think should be recognized.

[http://www.latimes.com/features/health/la-he-media13nov13,0,1393766,full.story?coll=la-home-headlines] - - public:weinreich
entertainment_education - 1 | id:79419 -

Article about how nonprofits are getting their health and social issues into television plotlines from LA Times

[http://recordnet.com/apps/pbcs.dll/article?AID=/20061113/A_LIFE/611130304/-1/rss01] - - public:weinreich
branding, nonprofit - 2 | id:79421 -

It's a competitive world out there -- not just against those marketing unhealthy products, but with other equally worthy causes. Accept this and show how you are different from the others and more relevant to your audience's lives.

[http://spotrunner.com/] - - public:weinreich
advertising, media, PSA - 3 | id:79423 -

A service that offers businesses and nonprofits the ability to customize preproduced television ads on various topics/business sectors and do media planning and media buying in an online self-service format.

[http://businessweek.com/bschools/content/sep2006/bs20060911_417513.htm?chan=top+news_top+news+index_b-schools] - - public:weinreich
advertising, marketing - 2 | id:79434 -

how a business major helped panhandlers market their requests

[http://www.communicationforsocialchange.org/publications-resources.php?id=283] - - public:weinreich
evaluation, health_communication, research - 3 | id:79442 -

An introduction to participatory monitoring and evaluation of communication for social change from the Communication for Social Change Consortium

[http://credibility.stanford.edu/captology/notebook/archives.new/2006/08/simpill.html] - - public:weinreich
behavior_change, mobile, technology - 3 | id:79446 -

SIMpill is a medication compliance technology in the form of a sms enabled pill bottle that sends text messages to a central server to remind people that they need to take their medication and provide feedback if the medication timeframe is missed.

[http://fenton.com/pages/5_resources/pdf/international_issues_final.pdf] - - public:weinreich
filetype:pdf, international, media, media:document, public_relations - 5 | id:79451 -

Getting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here. From Fenton Communications.

[http://fenton.com/pages/5_resources/nowhearthis.htm] - - public:weinreich
how_to, media, media_advocacy - 3 | id:79452 -

The nine laws of successful advocacy communications from Fenton Communications

[http://credibility.stanford.edu/captology/notebook/archives.new/2006/07/free_registrati.html] - - public:weinreich
conference, mobile - 2 | id:79457 -

Sign up for a one-day conference on how mobile technology can change people's beliefs and behaviors. This event will be at Stanford University on Friday, November 10th. Free registration only lasts for a limited time.

[http://www.mediarights.org/] - - public:weinreich
entertainment_education, media, youth - 3 | id:79459 -

MediaRights is a community organization dedicated to maximizing the impact of social-issue documentaries and shorts. They help adult and youth filmmakers reach audiences, educators and librarians bring films into their curricula and nonprofits and activis

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