yabs.io

Yet Another Bookmarks Service

Viewing weinreich's Bookmarks

social_media delete ,

[https://www.mdpi.com/1660-4601/19/15/9129/htm] - - public:weinreich
behavior_change, mobile, social_media, technology - 4 | id:1257483 -

Digital media are omnipresent in modern life, but the science on the impact of digital media on behavior is still in its infancy. There is an emerging evidence base of how to use digital media for behavior change. Strategies to change behavior implemented using digital technology have included a variety of platforms and program strategies, all of which are potentially more effective with increased frequency, intensity, interactivity, and feedback. It is critical to accelerate the pace of research on digital platforms, including social media, to understand and address its effects on human behavior. The purpose of the current paper is to provide an overview and describe methods in this emerging field, present use cases, describe a future agenda, and raise central questions to be addressed in future digital health research for behavior change. Digital media for behavior change employs three main methods: (1) digital media interventions, (2) formative research using digital media, and (3) digital media used to conduct evaluations. We examine use cases across several content areas including healthy weight management, tobacco control, and vaccination uptake, to describe and illustrate the methods and potential impact of this emerging field of study. In the discussion, we note that digital media interventions need to explore the full range of functionality of digital devices and their near-constant role in personal self-management and day-to-day living to maximize opportunities for behavior change. Future experimental research should rigorously examine the effects of variable levels of engagement with, and frequency and intensity of exposure to, multiple forms of digital media for behavior change.

[https://www.washingtonpost.com/dc-md-va/2022/07/20/nasa-images-accessible-text/?pwapi_token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJzdWJpZCI6IjM0MjA2MDQiLCJyZWFzb24iOiJnaWZ0IiwibmJmIjoxNjU4NTI2NDU3LCJpc3MiOiJzdWJzY3JpcHRpb25zIiwiZXhwIjoxNjU5NzM2MDU3LCJpYX] - - public:weinreich
design, health_communication, social_media - 3 | id:1221871 -

A team that included writers, designers, scientists and educators worked together to put together the package of images the public saw, and the alt text was not an afterthought, Rhue said. He said the team had a relatively short period of time to produce those descriptions. He only saw the photos a week before the public did. But they had spent the previous two years discussing accessibility and working with a consulting agency to create an alt text stylebook. During that process, they practiced writing descriptions and learned what didn’t work. “I had thought that brevity was a really important thing. That’s a common misconception,” Rhue said. He pointed to the saying “a picture is worth a thousand words” and said the recent images required more words than that to fully capture them. “There were more than 1,000 words written about each of those pictures, and we could keep going.”

[https://psyarxiv.com/wr74t] - - public:weinreich
how_to, research, social_media - 3 | id:958562 -

This toolkit outlines broad concepts of branding, post design, and post management. It also provides details, suggestions, and tips on how to create an account, gain a following, increase engagement, and more on both Facebook and Instagram. . Lastly, it details the process of using paid Facebook and Instagram advertisements for research purposes (i.e., recruiting participants).

[https://www.vox.com/the-goods/22734620/fictional-influencers-fourfront-fake-tiktokers?fbclid=IwAR1OYoCbEf-Rcxg1egQ_sHP7xIovmEB__xPiNMSfaCf390wic7tqDHOMWaM] - - public:weinreich
social_media, storytelling - 2 | id:830065 -

“We’re basically creating an MCU-style universe of characters on TikTok,” says Benjamin. “Some succeed, some fail — it’s the TV pilot season model where we only invest in those that get traction and audiences love.”

[https://www.dovepress.com/articles.php?article_id=68198&fbclid=IwAR2O8hgEtcwP7trnQf939Ajxzc_uyFFkvLlpgyzBCRe-Ey6rBFkxhtrAW_I] - - public:weinreich
health_communication, social_media - 2 | id:802635 -

we propose an integrative approach that combines three complementary paths: (1) putting the “social” back into health organizations’ culture by inserting more “social” content into the internal organizational discourse through consultation with experts from different fields, including those who diverge from the scientific consensus. (2) Using strategies to enable health organizations to respond to the public on social networks, based on health communications research and studies on emerging infectious disease (EID) communication. (3) Engaging the public on social media based on the participatory approach, which considers the public as a partner that understands science and can work with the organizations to develop an open and innovative pandemic realm by using crowdsourcing to solve complex global health problems.

[https://infodemiology.jmir.org/2021/1/e30971] - - public:weinreich
health_communication, qualitative, research, social_media - 4 | id:744667 -

Objective: In this work, we aimed to develop a practical, structured approach to identify narratives in public online conversations on social media platforms where concerns or confusion exist or where narratives are gaining traction, thus providing actionable data to help the WHO prioritize its response efforts to address the COVID-19 infodemic. Methods: We developed a taxonomy to filter global public conversations in English and French related to COVID-19 on social media into 5 categories with 35 subcategories. The taxonomy and its implementation were validated for retrieval precision and recall, and they were reviewed and adapted as language about the pandemic in online conversations changed over time. The aggregated data for each subcategory were analyzed on a weekly basis by volume, velocity, and presence of questions to detect signals of information voids with potential for confusion or where mis- or disinformation may thrive. A human analyst reviewed and identified potential information voids and sources of confusion, and quantitative data were used to provide insights on emerging narratives, influencers, and public reactions to COVID-19–related topics. Results: A COVID-19 public health social listening taxonomy was developed, validated, and applied to filter relevant content for more focused analysis. A weekly analysis of public online conversations since March 23, 2020, enabled quantification of shifting interests in public health–related topics concerning the pandemic, and the analysis demonstrated recurring voids of verified health information. This approach therefore focuses on the detection of infodemic signals to generate actionable insights to rapidly inform decision-making for a more targeted and adaptive response, including risk communication.

[https://www.nngroup.com/articles/social-media-research-insights/?utm_source=Alertbox&utm_campaign=2b91975c02-EMAIL_CAMPAIGN_2020_11_12_08_52_COPY_01&utm_medium=email&utm_term=0_7f29a2b335-2b91975c02-24361717] - - public:weinreich
design, social_media, social_network, strategy - 4 | id:706903 -

Companies should experiment with interactive social media content types, include relevant calls to action in posts, and avoid posting too frequently.

[https://therealalexa.com/accessible-social] - - public:weinreich
design, graphic_design, social_media, target_audience - 4 | id:573776 -

Accessibility on Social Media So you want to be more inclusive online? Excellent! Whether you're looking to improve your personal social media or accounts that you manage professionally, there are a lot of basic best practices you can implement to make your online presence more accessible. Ultimately, this makes a big impact on the experience that users with vision and/or hearing disabilities have on social media. Below you will find tips, tricks, and information on digital accessibility. These resources are by no means exhaustive, but are a good starting place for creating accessible and more inclusive social media content. I've also put together a quick and handy checklist to help you double-check the content you create for common accessibility pitfalls.

[https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/social-media-strategy/?utm_source=twitter&utm_medium=social&utm_campaign=drumbeat&utm_term=AppMobile&utm_content=11192020&linkId=104829373] - - public:weinreich
social_media, strategy - 2 | id:438220 -

our rule of thumb is this: When more than 20% of comments are off-topic or hostile, it's time to pivot and introduce a new creative message.

With marked bookmarks
| (+) | |

Viewing 1 - 50, 50 links out of 691 links, page: 1

Follow Tags

Manage

Export:

JSONXMLRSS