A 'one size fits all' approach is often the fundamental flaw of these programs, say Wharton and Penn researchers.
Clever way to reach young men with info on testicular self-exam - via porn sites.
Point of purchase social marketing
A list of over 100 different marketing channels to help get your creativity going (from Coolz0r)
Designing neighborhoods to prevent obesity
Anti-human trafficking site directed toward World Cup fans who visit prostitutes
An example of the importance of taking environmental factors into account when designing social marketing programs