the power of the default
As music video director and VR entrepreneur Chris Milk has put it, VR is an “empathy machine.”
Anyone interested in influence should start by focusing on the environment of the individual they are trying to affect. Analyze that environment and find ways to make desirable actions easy and undesirable actions difficult. Remember that the human cognitive system aims to get the best possible outcome for the least possible energy cost.
Strategies for Enhancing Health in the Built Environment