If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
As David Ogilvy, the marketer, once said, "The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say."
Other presentations in series - BC from Psych Perspective, BC from Health Equity/Disparities Perspective
Love Radio is a transmedia documentary about the process of reconciliation in post-genocide Rwanda. It tells the story of the popular radio soap Musekeweya, ‘New Dawn’, which tries to prevent new outbursts of violence.
