Post on average effect size of health comm campaigns from On Social Marketing and Social Change
American Journal of Preventive Medicine series of articles on the campaign
White paper from Edelman
abstinence-only campaign has exactly same rate of sexual activity as abstinence-plus
The effect of health communication fear appeals on the body
"Much of the decrease is due to smoking cessation and improved detection and treatment of colorectal, breast and prostate cancers." Hooray for social marketing's role in this!
SEIN is an “open access” library of academic research, class notes, sample exams, etc., dedicated to the social and environmental impacts of business from the Aspen Institute's CasePlace.org.
The San Francisco Dept of Public Health is considering how to proceed with their HIV/AIDS social marketing efforts. Critics have called for a two-year moratorium on such ads.
San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men (thanks to Fard Johnmar for the link)
This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic
Guide to Planning and Evaluating Health Information Outreach from the National Network of Libraries of Medicine
Case study of the Swiss "Stop AIDS" campaign
the “What Kind of Man Are You?” campaign
Great publications, resources, trainings
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW
social marketing case studies
Higher Education Center for Prevention of Alcohol and Other Drugs
Washington Post article