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[https://behavioralscientist.org/busting-misbeliefs-to-improve-womens-well-being/] - - public:weinreich
behavior_change, HIV_AIDS, sample_campaigns, social_norms - 4 | id:266742 -

Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):

[https://jamanetwork.com/journals/jamainternalmedicine/article-abstract/2749761] - - public:weinreich
behavior_change, design, gaming, obesity - 4 | id:266739 -

In this randomized clinical trial of 602 overweight and obese adults from 40 states across the United States, gamification interventions with support, collaboration, and competition significantly increased physical activity compared with the control group during the 24-week intervention. The competition arm had the greatest increase in physical activity from baseline during the intervention; during the 12-week follow-up, physical activity was lower in all arms, but remained significantly greater in the competition arm than in the control arm.

[https://onlinelibrary.wiley.com/doi/full/10.1111/bjhp.12369] - - public:weinreich
behavior_change, theory - 2 | id:266660 -

A habit is not necessarily a single action. Many behaviors that you may want to turn into habits have sub-actions involved in either instigating or executing the behavior. So there are a number of possible entry points to intervene to support the development of that habit.

[https://medium.com/busara-center-blog/addressing-gender-based-violence-norms-and-behaviors-aa1ce91c1f8c] - - public:weinreich
behavior_change, campaign_effects, entertainment_education, theory - 4 | id:266659 -

However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.

[https://keeptothepath.com/2019/05/23/crafting-environmental-messages-to-affect-social-change/] - - public:weinreich
behavior_change, environment, health_communication - 3 | id:266626 -

Messages focused on the economic costs or negative impacts to individuals were more effective than motivational messaging in gaining support from the public and reducing the psychological distance of an environmental issue.

[https://www.linkedin.com/pulse/we-should-listen-when-people-tell-us-find-chicken-box-claire-mcalpine/] - - public:weinreich
behavior_change, ethics, social_marketing - 3 | id:266564 -

There are 6 implications I've drawn from this initial analysis: Authentic engagement - embed authentic engagement and feedback processes all through the campaign development journey Behaviour change levers audit - identify and review all of the behaviour change levers, not just those where communications can make a difference Medium, message, messenger - critically analyse the relationship between these for each creative execution Authentic inclusion - ensure diversity is embedded into your teams and planning processes and that this inclusion is authentic and supportive The constraints of comms - recognise circumstances where communications are not the most effective behaviour change and/or confidence building lever Remember that communications don't take place in a vacuum - reflect on how communications can have an impact on the system outside of comms touchpoints

[https://behavioralscientist.org/defaults-are-not-the-same-by-default/] - - public:weinreich
behavior_change, design, environment, theory - 4 | id:266531 -

To do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective. In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective. In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.

[https://www.emerald.com/insight/content/doi/10.1108/JSOCM-04-2017-0027/full/html] - - public:weinreich
behavior_change, policy, social_marketing, theory - 4 | id:266502 -

This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.

[https://pioneerreporter.com/depression-drugs-sales-upsurge-major-players-contributing-heavily-towards-market-growth-reports-fact-mr-study/?utm_source=dlvr.it&utm_medium=twitter] - - public:weinreich
behavior_change, mental_health, mobile - 3 | id:266046 -

demand for depression drugs is also witnessing a decline as end-users have more coping options at their disposal. The huge popularity of mental health apps, such as Headspace, Calm, Moodnotes, Pacifica, and SuperBetter has given patients more control over how they manage depression.

[https://www.pnas.org/content/116/30/14808] - - public:weinreich
behavior_change, strategy - 2 | id:266043 -

Common sense suggests that people struggling to achieve their goals benefit from receiving motivational advice. What if the reverse is true? In a preregistered field experiment, we tested whether giving motivational advice raises academic achievement for the advisor. We randomly assigned n = 1,982 high school students to a treatment condition, in which they gave motivational advice (e.g., how to stop procrastinating) to younger students, or to a control condition. Advice givers earned higher report card grades in both math and a self-selected target class over an academic quarter. This psychologically wise advice-giving nudge, which has relevance for policy and practice, suggests a valuable approach to improving achievement: one that puts people in a position to give.

[https://www.bi.team/publications/the-behavioural-science-of-online-harm-and-manipulation-and-what-to-do-about-it/] - - public:weinreich
behavior_change, ethics, online_marketing - 3 | id:266040 -

Yet the characteristics of online environments – the deliberate design and the ability to generate enormous quantities of data about how we behave, who we interact with and the choices we make, coupled with the potential for mass experimentation – can also leave consumers open to harm and manipulation. Many of the failures and distortions in online markets are behavioural in nature, from the deep information asymmetries that arise as a result of consumers being inattentive to online privacy notices to the erosion of civility on online platforms. This paper considers how governments, regulators and at least some businesses might seek to harness our deepening understanding of human behaviour to address these failures, and to shape and guide the evolution of digital markets and online environments that really do work for individuals and communities.

[https://www.nngroup.com/articles/priming/] - - public:weinreich
behavior_change, design, research - 3 | id:266015 -

Summary: Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.

[https://www.linkedin.com/pulse/energy-choices-we-make-consumers-guy-champniss-phd/?trackingId=QbtZu%2FzkOtbgBQSwbMurBw%3D%3D] - - public:weinreich
behavior_change, design, strategy - 3 | id:266013 -

In other words, it’s not a question of consumer choices being made that are bad, but of whether consumer choice exists. So when we ask why we ‘choose (or not)' highly energy efficient products, maybe we should ask instead if we're actually ‘picking (or not)' super energy efficient products. Picking vs. choosing. This is not a question of semantics. Far from it.

[http://www.comminit.com/health/content/formulas-prevention-narrative-versus-non-narrative-formats-comparative-analysis-their-ef] - - public:weinreich
behavior_change, HIV_AIDS, storytelling - 3 | id:265973 -

The study found that the non-narrative (expository) profile produced a greater increase in knowledge, while the narrative profile led to greater change in more responsible preventive attitudes and behaviours.

[https://human-risk.com/the-first-rule-of-human-risk-is/] - - public:weinreich
behavior_change, design, management - 3 | id:265610 -

I’m often asked for my top tips for managing Human Risk. Over the next five weeks, I’m going to reveal the Five Rules of Human Risk, beginning, appropriately enough with the first: Rule 1: Human Risk can be managed but not eliminated On the face of it, this is a statement of the blindingly obvious. Yet it is fundamentally important; if we really want to manage Human Risk, then we need to accept that we can’t control every aspect of human decision-making. No matter how hard we try.

[https://www.cambridge.org/core/journals/behavioural-public-policy/article/when-and-why-defaults-influence-decisions-a-metaanalysis-of-default-effects/67AF6972CFB52698A60B6BD94B70C2C0] - - public:weinreich
behavior_change, design, evaluation - 3 | id:265582 -

When people make decisions with a pre-selected choice option – a ‘default’ – they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide when defaults should be used instead of other choice architecture tools, policy-makers must know how effective defaults are and when and why their effectiveness varies. To answer these questions, we conduct a literature search and meta-analysis of the 58 default studies (pooled n = 73,675) that fit our criteria. While our analysis reveals a considerable influence of defaults (d = 0.68, 95% confidence interval = 0.53–0.83), we also discover substantial variation: the majority of default studies find positive effects, but several do not find a significant effect, and two even demonstrate negative effects. To explain this variability, we draw on existing theoretical frameworks to examine the drivers of disparity in effectiveness. Our analysis reveals two factors that partially account for the variability in defaults’ effectiveness. First, we find that defaults in consumer domains are more effective and in environmental domains are less effective. Second, we find that defaults are more effective when they operate through endorsement (defaults that are seen as conveying what the choice architect thinks the decision-maker should do) or endowment (defaults that are seen as reflecting the status quo). We end with a discussion of possible directions for a future research program on defaults, including potential additional moderators, and implications for policy-makers interested in the implementation and evaluation of defaults.

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