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[https://en.wikipedia.org/wiki/6-3-5_Brainwriting] - - public:weinreich
creativity, management, training - 3 | id:187498 -

In brief, it consists of 6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet within 5 minutes, this is also the etymology of the methodology's name. The outcome after 6 rounds, during which participants swap their worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes.

[https://www2.deloitte.com/insights/us/en/focus/behavioral-economics/compliance-challenges-public-sector-programs.html?id=us:2sm:3li:4di4756:5awa:6di:MMDDYY::author&pkid=1005588] - - public:weinreich
behavior_change, design, government, policy - 4 | id:187323 -

But to be effective, nudges should be calibrated; “one size fits all” approaches tend to fall short of expectations. Instead, policymakers can tailor their nudges to align with these three dimensions: Spectrums of acceptability (and deviance). How strictly must targets adhere to the rule? While driving a couple of miles over the speed limit is unlikely to result in a traffic violation, attempting to bring a weapon onto an airplane requires zero-tolerance enforcement. Frequency of action. How often must the target group provide input? It may be easier to have targets make a single decision to contribute or obey, as opposed to encouraging them to repeatedly make the same decision over time. For example, people usually only need to choose to be an organ donor once, but drivers put their seat belt on every time they get into a car. Target group diversity. How heterogeneous is your target group? People may come from different socioeconomic backgrounds, have different interests, or may speak another language, all of which makes it challenging to apply a blanket rule with universal success. Moreover, targets can be geographically scattered or online, making it difficult for policymakers to surveil the target group. For example, all vehicle owners must register their cars, but not everyone should seek the same preventative medical treatments. And even those that do require similar treatments may have different motivations for doing so.

[https://designsprintkit.withgoogle.com/introduction/overview] - - public:weinreich
design, how_to, management - 3 | id:187322 -

The Design Sprint Kit is an open-source resource for design leaders, product owners, developers or anyone who is learning about or running Design Sprints. Whether you are new to Design Sprints and gaining buy in for your first Sprint, or an experienced Sprint facilitator looking for new methods, this site will help you learn, plan, and contribute to the Design Sprint Methodology.

[https://www.psychologytoday.com/intl/blog/future-minded/201810/nudge-fudge-leaves-policy-makers-in-the-dark] - - public:weinreich
behavior_change, design, evaluation, government, policy - 5 | id:187321 -

Our work published this week analyses all 111 cases studies of behavioral techniques used by governments compiled by the OECD (Organisation for Economic Co-operation and Development). Our analysis demonstrates that none of the techniques used have scientific proven effectiveness.

[http://journals.sagepub.com/doi/abs/10.1177/0013916511402673] - - public:weinreich
behavior_change, environment, evaluation - 3 | id:186975 -

To provide practitioners with useful information about how to promote proenvironmental behavior (PEB), a meta-analysis was performed on 87 published reports containing 253 experimental treatments that measured an observed, not self-reported, behavioral outcome. Most studies combined multiple treatments, and this confounding precluded definitive conclusions about which individual treatments are most effective. Treatments that included cognitive dissonance, goal setting, social modeling, and prompts provided the overall largest effect sizes (Hedge’s g > 0.60).

[https://www.fastcompany.com/90176846/the-magic-number-of-people-needed-to-create-social-change] - - public:weinreich
behavior_change, social_change, social_norms - 3 | id:186807 -

A new study published in Science has quantified the number of people who need to take a stand before they can affect societal change on important topics like sexual harassment and human rights. And that number? It’s a mere 25% of any group. Only 25% of people need to adopt a new social norm to create an inflection point where everyone in the group follows.

[https://www.nature.com/articles/s41746-018-0031-7%C2%A0] - - public:weinreich
advertising, behavior_change, online_marketing, social_media - 4 | id:186806 -

Our results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.

[https://www.alterspark.com/blog/claim-1-takes-21-days-form-habit] - - public:weinreich
behavior_change, strategy, theory - 3 | id:186802 -

From my own experience, there appears to be a scientific trend (that I have not systematically evaluated) that successful behavior change programs tend to run for approximately 2-months, and that after this point, there is a large drop in adherence and impact. The big statistical meta-analysis that I carried out a few years back (http://www.jmir.org/2011/1/e17/), showed that online programs lasting more than 4 months, all failed. So as a rule of thumb, for most general purposes, 8-weeks is not a bad approximate time duration for many programs.

[https://keeptothepath.com/2018/07/19/understanding-how-messaging-is-perceived-by-the-public-through-a-new-theoretical-model/] - - public:weinreich
behavior_change, environment, health_communication, theory - 4 | id:186788 -

The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.

[https://yougov.co.uk/news/2018/10/02/how-good-good/] - - public:weinreich
health_communication - 1 | id:186784 -

YouGov showed respondents a selection of adjectives from a list of 24 and asked them to score each on a scale from 0-10, with 0 being “very negative” and 10 being “very positive”. Compared US and UK.

[https://www.news.com.au/lifestyle/food/drink/mountain-dew-just-made-an-epic-advertising-fail-in-scotland/news-story/a3a3576efdc0a0ca56c2bc5d07a0872f#.jhrhv] - - public:weinreich
health_communication, online_marketing, research, target_audience - 4 | id:186610 -

Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.

[https://behavioralscientist.org/last-mile-lawyer-economist-a-marketer-behavioral-scientist-go-into-a-bar/] - - public:weinreich
behavior_change, design, policy, theory - 4 | id:177179 -

The table below provides guidance for thinking through when specific policy tools are useful and when choice architecture or nudging can be used to complement or enhance a particular strategy.

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