SIMpill is a medication compliance technology in the form of a sms enabled pill bottle that sends text messages to a central server to remind people that they need to take their medication and provide feedback if the medication timeframe is missed.
Presentations on various social marketing topics from the SMPH conference.
A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.
A "Cliff's Notes" introduction to things like blogging, RSS, tagging, podcasts, wikis and more.
Making your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.
Getting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here. From Fenton Communications.
The nine laws of successful advocacy communications from Fenton Communications
A great article about entertainment education in USA Today
Marketing to the human ego - from BrandChannel
Should you ever freeze out a reporter? From Philips Media Relations.
A study find that just asking about behavior can lead to an increase in that behavior -- whether positive or negative.
Sign up for a one-day conference on how mobile technology can change people's beliefs and behaviors. This event will be at Stanford University on Friday, November 10th. Free registration only lasts for a limited time.
CERN wants to borrow your computer to run simulations with MalariaControl.net - from CThings.com
MediaRights is a community organization dedicated to maximizing the impact of social-issue documentaries and shorts. They help adult and youth filmmakers reach audiences, educators and librarians bring films into their curricula and nonprofits and activis
Publications and resources about using communication for social change in development programs
A wealth of research findings on effective messages and approaches to increasing physical activity among youth.
Advertising on social networking sites - from BusinessWeek
Includes case studies of rebranding efforts of Prostate Cancer Foundation and Baylor University (open access until 07/21/2006)
A look at the cartoon characters various Federal agencies have used on their web pages for kids.
According to this study, the mega-influencers can impact another 152.9 million people, especially those with diabetes, hypertension, arthritis, heart disease, asthma, high cholesterol, chronic pain, and depression.
Points to help you make sure your social marketing program is taking appropriate issues into account
The first National Review of Social Marketing for Health in England
Interesting take on the meanings that people subconsciously give to various products. While the author makes his methods sound innovative, they do not seem to be much different than what a really good focus group moderator would do.
Social networking to connect people who want to change the world
Slight changes in the way you word a message can make a big difference in its effectiveness
What should a charity do when it has more money than it needs to carry out its original mission?
How text messaging is being used for activism in India
A great summary from Resonance Partnership Blog of the concerns raised about a recent report from Jupiter Research and a list of questions to ask to determine whether research reports are valid
from the Journal of Medical Internet Research
Cause marketing in Zambia
Designing neighborhoods to prevent obesity
Great interview about marketing to youth
Case study on an online campaign to support awareness of AIDS. "Live with It" is the first and only animated serial drama about living with HIV.
Anti-human trafficking site directed toward World Cup fans who visit prostitutes
It's participatory, viral and cause marketing all rolled up into one.
Great advice for how to approach both marketing and life.
Is it short attention spans? A desire to be fashionable with the cause of the day? Or just human nature to want to move on to something new?
MobileActive is a global network of organizations, technologists, organizers, and activists who are using mobile phones in their social change work.
This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic
Participant Productions' Micki Krimmel will be appearing at the NetSquared Remote Conference on May 30 at 4:00 pm PDT
A virtual counselor is helping smokers kick the habit.
How nonprofits are using MySpace
Pete Blackshaw discusses the difference between word of mouth from our friends/family and from influentials we don't know personally
From Nancy Schwartz at Getting Attention
Using games to improve health outcomes
Business Week article about social networking sites
an introduction to the whats, wheres and whys of wikis
