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[http://sellsellblog.blogspot.com/2010/02/this-is-truth-about-advertising-blog.html?m=1] - - public:weinreich
advertising, inspiration - 2 | id:187518 -

It is now over 50 years since I read the famous conversation between Max Hart of Hart, Shaffner and Marx and his ad agent, Hart said he would never read long copy. His agent said, "I'll just give you the headline of a full page all-copy ad. You would read every word." "What is it?" asked Hart. "This is the truth about Max Hart," his agent replied. It reminded me of one of my favourite quotes, from Howard Gossage: "People read what interests them, sometimes it's an ad".

[https://www.opendemocracy.net/transformation/michael-edwards/why-it-s-time-to-say-goodbye-to-doing-good-and-doing-well] - - public:weinreich
cause_marketing, inspiration, social_change - 3 | id:76620 -

"The goal of making money is making money. The goal of social change is social change. Sometimes the two meet in the middle, but usually they don’t, and that’s absolutely fine. For a new generation of Samaritans who need a financial return on their compassion, a new slogan may provide some necessary extra motivation. But the rest of us don’t have to settle for self-limiting, self-promoting and self-interested ‘solutions.’ ‘Doing good and doing well’ is no basis for social transformation. It’s time it was put to bed."

[http://oxfamblogs.org/fp2p/youre-wrong-kate-degrowth-is-a-compelling-word/] - - public:weinreich
inspiration, target_audience - 2 | id:76650 -

"I come from the Mediterranean. Progress looks different; civilization there peaked centuries ago. Serge degrowth 4Latouche says that ‘degrowth is seen as negative, something unpardonable in a society where at all costs one must ‘‘think positively’’’. ‘Be positive’ is a North-American invention. Please, let us be ‘negative’. I can’t take all that happiness. Grief, sacrifice, care, honour: life is not all about feeling ‘better’."

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