Redefining the problem can help to redefine the solution.

Clever way to reach young men with info on testicular self-exam - via porn sites.

BBC Media Action PDF

As music video director and VR entrepreneur Chris Milk has put it, VR is an “empathy machine.”

But you have to get System 1 onside in the first place. Decisions have three big levers – in branding, in politics, in anything else. We call them Fame, Feeling & Fluency. Does a choice come to mind easily (Fame)? Then it’s a good choice. Does a choice feel good? (Feeling) Then it’s a good choice. Is a choice easy to recognise and understand? (Fluency) Then it’s a good choice.

WASH/sanitation programs that focus on higher-level motivations on Maslow's model (e.g., self-esteem, love and belonging, and safety) are much more successful than those that focus only on physiological motivations (e.g., health) - a reminder to dig deeper to connect core values to the desired behavior.

Here’s one way to deal with things : show them a clip from the film Apollo 13. Specifically, the bit where the crew on board the lunar module are facing imminent suffocation due to a faulty air filter, so the scientists on the ground are forced to make a ‘square peg fit a round hole’ with whatever is available to the astronauts. I showed the clip to one client team I was working with, who were all blockers and no action. Before watching the clip the team was fatalistically resigned to business as usual. They didn’t like it, but they accepted it. Business as usual was a six month requirement gathering phase leading to a £1.5m bet on an unproven concept. After watching the clip, they built a working proof of concept within two hours, a fully fledged beta test within 6 weeks and ended up with an award-winning product that delights customers and is incredibly valuable to the business.

Cognitive bias wall chart

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