"What many viewers are looking for today is a more inspirational, aspirational message," she says. "Don't tell me what I need to worry about. I already know that."
Alison Norrington and Nataly Rios give a detailed examination of the creation and development of The Chatsfield, a persistent interactive living soap opera that integrates numerous characters, digital platforms, interactive games and user-generated content. They discuss the evolution and operation of this project, explaining how to tell a story across multiple platforms, collaborating with different teams and partners.
A technique is described for applying design processes associated with transmedia storytelling to the materialization of speculative future scenarios. How could this technique could be used to engage mass audiences in decision-making processes and experiences simulating different possible futures?