In a study, the researchers said that smokers who had limited familiarity with information technology were more likely to consider antismoking messages manipulative and boring when they browsed those messages on a website with interactive features, such as sliders, mouseovers and zooming tools.
Halpern et al. ended up demonstrating the importance of loss aversion in two different ways. The more obvious is that smokers are far more likely to quit if they stand to lose money if they fail. The more subtle is that the very prospect of incurring losses makes people far less willing to enter a smoking-cessation program. Despite the greater comparative effectiveness of the deposit program, the reward program is likely to be more successful, because far more people will sign up for it.
Digital Influence Mapping Project post
Graphic warnings on cigarette packs working, study says
The Weinstein Company is the first motion picture company to insert anti-smoking public service announcements in DVDs in which smoking is depicted.
A virtual counselor is helping smokers kick the habit.
Illustrates the power of policy to bring about voluntary behavior change