Diagram of cognitive biases clustered by meaning and application
Contrary to popular opinion, feelings aren’t the opposite of rationality; they are evolutionary rationality made flesh.
VanMoof bikes were tired of their bikes getting damaged during shipping. "Our co-founder Ties had a flash of genius. Our boxes are about the same size as a (really really reaaaally massive) flatscreen television. Flatscreen televisions always arrive in perfect condition. What if we just printed a flatscreen television on the side of our boxes?" And just like that, shipping damage to our bikes dropped by 70–80%.
Assaults on the science behind climate change research and conservation policies are spreading from the U.S. to Europe and beyond. If this wave of “post-fact” thinking triumphs, the world will face a future dominated by pure ideology.
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6 case studies from Packard Foundations grantees
Over 900 images of HIV/AIDS UK graphics & campaigns now uploaded