I like these lists of different campaign development and implementation approaches separated out by low/mid/high cost.
video: https://www.youtube.com/watch?v=yK3ElXX5S6E
Furthermore, Gen Z is rejecting traditional advertising which paints a picture of a happier, more beautiful, successful life. For them, it’s about identity. If your content doesn’t make Gen Z say “That’s so me,” then it’s not worth their time.
This checklist is an instrument to help public health departments and communicators improve trust and communication, especially in anticipation of serious public health issues, health emergencies, and when misleading rumors are abundant. To develop the checklist, the project team collected data on frequently observed rumors during public health emergencies (PHEs), interventions to address such rumors and improve trust, and the experiences of 100 key informant public health experts and practitioners working on the front lines. The checklist reflects current communication science and the voices and lived experiences of public health communicators who have worked in an environment of persistent rumors and declining trust in public health. The checklist provides public health communicators with tools, resources, and internal advocacy opportunities organized across 5 priority sections. These sections can be broadly described as 1) focusing on internal operations, 2) building connections with the community, 3) establishing opportunities with “secondary messengers,” 4) anticipating loss of trust in a PHE, and 5) creating meaningful and accessible messages.
Increasingly the landscape of Impact Measurement is crowded, dynamic and contains a diversity of frameworks and approaches — which can mean we end up feeling like we’re looking at alphabet soup. As we’ve traversed this landscape we’ve tried to make sense of it in various ways, and have begun to explore a matrix to represent the constellation of frameworks, approaches and models we’ve encountered in the process.
When the word ‘vulnerable’ is used as an adjective to describe people, such as ‘vulnerable consumers’ this risks causing harm (or more harm) to those experiencing vulnerability. We recommend that ‘vulnerability’ is used as a noun to describe the situation people experience, suchas ‘consumer vulnerability’ rather than as an adjective to modify a noun (see Macdonald et al.,2021). The use of person-first terminology is consistent with adopting a strengths-based approachto customer vulnerability (Raciti et al. 2022, Russell-Bennett et. al. 2023). This addresses one ofthe harm factors listed above by taking away the stigma incumbent with assigned labels. Forpolicymakers or practitioners who aim to focus on addressing those who are at a higher risk ofharm, we suggest the following term is optimal: “consumers experiencing heightened vulnerability” (CEHV). The shorter term to use outside this framework is “consumers experiencing vulnerability”.
Invented claim about social security fraud due to misunderstood statistics
The Cultural Currents Institute's proprietary SPREAD framework is ideal for testing and refining messages and strategies at the conceptual phase, diagnosing and troubleshooting campaigns that may be struggling after launch, and accelerating efforts that have already found some success. The core concepts of the framework are introduced here. Simple to Remember and Share Plausible to its Intended Audience Relatable to Common Lived Experience Emotional and Evocative Actionable With Clear Steps Duplicable With Low Effort and High Fidelity
Our study suggests that concerns around personalization and AI persuasion are warranted, reinforcing previous results by showcasing how LLMs can outpersuade humans in online conversations through microtargeting. We emphasize that the effect of personalization is particularly remarkable given how little personal information was collected (gender, age, ethnicity, education level, employment status and political affiliation) and despite the extreme simplicity of the prompt instructing the LLM to incorporate such information (see Supplementary Section 2.5 for the complete prompts). Even stronger effects could probably be obtained by exploiting individual psychological attributes, such as personality traits and moral bases, or by developing stronger prompts through prompt engineering, fine-tuning or specific domain expertise.
The Trauma-Informed Storytelling Toolkit offers customizable Google Doc templates and resources to help nonprofits share stories that promote safety and resist harm.
But because the very act of providing an answer closes the loop. You've solved the riddle. The thrill of the chase is over. Now everyone else is just expected to take your precious answer and dutifully apply it – to products, campaigns, media plans – without having experienced the journey that got you there.
Idea to app in seconds, with your personal full stack engineer
Today Renaisi launches a new model for evaluating place-based systems change. Lily O’Flynn, Principal Consultant for Place-based Evaluation & Learning, describes the model and why it solves the problem of evaluating change in places for funders, commissioners, and practitioners.
What works better is grouping the reasons someone struggles with a service, rather than segmenting the people who experience those struggles. This is the basis of the Universal Barriers to Access approach. Over time, the Government Digital Service received thousands of calls from people unable to use parts of its services. By analysing this data, we identified 11 common barriers—recurring patterns that explain why services fail for users, regardless of their background or situation.
The indicators in this dashboard are a compilation of existing indicators and results that UNICEF uses across multiple programming areas and aproaches. This list has been vetted and compiled by UNICEF's SBC team in collaboration with the sectors and cross-sectorial teams in the organization.
Welcome to the Complex Systems Framework Collection, where you will find ways to consider the differences between simple, complicated, complex and chaotic. Whether you're a problem solver, leader, and/or learner, we hope you will find ideas here that resonate, challenge conventional wisdom, and push your thinking about complex problems in new directions.
Alongside a weak descriptive norm, the self-benefit message worked better than other- and collective-benefit messages. We argue that public health messaging should incorporate both theoretical approaches, closer to the notion of reasonableness (rather than pure rationality or normativity), which is context-sensitive and pragmatic.
When myth belief was high, question-answer format was more effective than a fact-only format immediately post-intervention, and after delay, more effective than fact-myth format.
the difference between stories and anecdotes
A new survey from The Verge and Vox Media addresses this moment of internet fragmentation.
All Behavior Change publications in one place
