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Taken together, the results suggest that habits may serve to define who we are, in particular when these are considered in the context of self-related goals or central values. When habits relate to feelings of identity this comes with stronger cognitive self-integration, higher self-esteem, and a striving toward an ideal self. Linking habits to identity may sustain newly formed behaviors and may thus lead to more effective behavior change interventions.

Create trauma-informed content that builds trust and prevents retraumatisation—in real time Rembrandt Editor helps you write accessible, inclusive content that works for everyone, including the 16-25% of people with disabilities. Get real-time feedback to make your writing more considerate and empathetic.

The Feedback Pyramid In short, here are eight simple heuristics to lean on the next time you want to give feedback that works. Speak what is True and Kind Give specific feedback Give feedback that is well Structured Only give feedback that has been Invited Tap into intrinsic motivators when giving feedback Give feedback directly Make feedback timely Don’t rush the process

Huggies Little Snugglers are designed with a blowout blocker designed to provide up to 100% blowout protection—and to prove it, the trusted disposable diapers brand hosted Expensive $h*t, a one-hour event streamed across TikTok Live, Instagram Live, and YouTube Live. Babies wearing Huggies Little Snugglers were filmed as they crawled, wiggled and played while sitting on priceless designer items, collectibles, and antiques, highlighting that the only thing between the babies and the valuables was the diaper.

To address vaccine hesitancy, the U.S. Department of Health and Human Services (HHS) launched the “We Can Do This” COVID-19 public education campaign (the Campaign) in 2021 to promote vaccine confidence and increase vaccine uptake. The Campaign introduced a heavy-up media strategy to enhance its reach and engagement with its vaccine hesitant audience. This approach complemented the Campaign’s national media strategy while delivering an additional advertising dose to select priority designated market areas (DMAs) – that is, media markets – each month. We examine the relationship between the Campaign’s heavy-up strategy and initial COVID-19 vaccine uptake from August to December 2021. A stacked difference-in-differences (DID) analysis compared initial COVID-19 vaccine uptake between DMAs that received heavy-up (treatment) and DMAs that did not (control). The Campaign’s short-term heavy-up advertising strategy was associated with increased initial vaccine uptake in treatment DMAs. These results provide valuable insights for public health campaign strategy and evaluation, highlighting the effectiveness of increasing campaign dose in select markets to address vaccine hesitancy and improve public health outcomes.

Public education campaigns are promising methods for promoting vaccine uptake. In April 2021, the U.S. Department of Health and Human Services launched the We Can Do This COVID-19 public education campaign. This study is one of the first evaluations of this COVID-19 public education campaign. We tested associations between channel-specific campaign exposure (i.e. digital, TV, radio, print, and out-of-home advertising) and COVID-19 first-dose vaccinations among a nationally representative online sample of 3,278 adults. The study introduces novel ways to simultaneously evaluate short- and long-term cumulative media dose, filling an important gap in campaign evaluation literature. We observed a positive, statistically significant relationship between the short-term change in digital media dose and the likelihood of first-dose vaccination, and a positive, statistically significant relationship between long-term cumulative TV dose and the likelihood of first-dose vaccination. Results suggest that both digital and TV ads contributed to vaccination, such that digital media was associated with more immediate behavioral changes, whereas TV gradually shifted behaviors over time. As findings varied by media channel, this study suggests that public education campaigns should consider delivering campaign messages across multiple media channels to enhance campaign reach across audiences.

Public health campaigns addressing COVID-19 vaccination beliefs may be effective in changing COVID-19 vaccination behaviors, particularly among people who remain vaccine hesitant. The “We Can Do This” COVID-19 public education campaign (the Campaign) was designed to increase COVID-19 vaccine confidence and uptake. This study aims to evaluate whether Campaign dose was associated with changes in vaccination beliefs related to COVID-19 vaccine concerns and perceived risks, the importance of COVID-19 vaccines, the perceived benefits of COVID-19 vaccination, normative beliefs about COVID-19 vaccination, and perceptions about general vaccine safety and effectiveness. The study linked data from four waves of a nationally representative longitudinal panel of U.S. adults (January 2021–March 2022) with Campaign paid digital media data (April 2021–May 2022). We used mixed-effects linear regressions to examine the association between Campaign paid digital impressions and changes in vaccination beliefs. The results provide evidence that Campaign digital impressions were significantly associated with changes in respondent beliefs regarding COVID-19 vaccine concerns and perceived risks, perceived benefits of COVID-19 vaccination, and perceptions about general vaccine safety and effectiveness. Findings suggest that public education campaigns may influence vaccine confidence and uptake by increasing positive vaccination beliefs and reducing vaccine concerns.

To investigate factors associated with intention to be vaccinated against COVID-19 we conducted a cross-sectional survey of 1,500 UK adults, recruited from an existing online research panel. Data were collected between 14th and 17th July 2020. We used linear regression analyses to investigate associations between intention to be vaccinated for COVID-19 “when a vaccine becomes available to you” and sociodemographic factors, previous influenza vaccination, general vaccine attitudes and beliefs, attitudes and beliefs about COVID-19, and attitudes and beliefs about a COVID-19 vaccination. 64% of participants reported being very likely to be vaccinated against COVID-19, 27% were unsure, and 9% reported being very unlikely to be vaccinated. Personal and clinical characteristics, previous influenza vaccination, general vaccination beliefs, and beliefs and attitudes about COVID-19 and a COVID-19 vaccination explained 76% of the variance in vaccination intention. Intention to be vaccinated was associated with more positive general COVID-19 vaccination beliefs and attitudes, weaker beliefs that the vaccination would cause side effects or be unsafe, greater perceived information sufficiency to make an informed decision about COVID-19 vaccination, greater perceived risk of COVID-19 to others (but not risk to oneself), older age, and having been vaccinated for influenza last winter (2019/20). Despite uncertainty around the details of a COVID-19 vaccination, most participants reported intending to be vaccinated for COVID-19. Actual uptake may be lower. Vaccination intention reflects general vaccine beliefs and attitudes. Campaigns and messaging about a COVID-19 vaccination could consider emphasizing the risk of COVID-19 to others and necessity for everyone to be vaccinated.

ResultsThe data reveal large variations in vaccine acceptance that ranges from 82 % in Denmark to 52 % in Hungary. Lack of vaccine acceptance is associated with lack of trust in authorities and scientists, conspiratorial thinking, and a lack of concern about COVID-19. ConclusionMost national levels of vaccine acceptance fall below estimates of the required threshold for herd immunity. The results emphasize the long-term importance of buildingtrust in preparations for health emergencies such as the current pandemic. For health communication, the results emphasize the importance of focusing on personal consequences of infections and debunking of myths to guide communication strategies

The false consensus effect is usually studied at the individual level. But what I’m describing is a class-wide and industry-wide version. It’s not just that any one journalist overestimates how representative her experience is; it’s that an entire class of professionals shares a similar set of experiences, confirms those experiences with each other on the same platforms, and then produces a body of public knowledge that reflects those experiences as though they were the norm. And even when people from nontraditional backgrounds join the fray, they are incentivized to conform through social media, company cohesion, editorial norms, and the normal human urge to get along with your peers and be taken seriously by the people you respect.

the 5 barriers to policy change

People often judge how embarrassing an activity or condition is on the basis of its perceived prevalence. They infer prevalence in part by considering how often they hear other people discussing it. But how often a condition is discussed is a function not only of its prevalence but also of how embarrassing it is. If people fail to take this into account, they will tend to judge embarrassing conditions as being rarer, which will accentuate their embarrassment, and, in turn, further amplify their reluctance to disclose those conditions - a “spiral“ of shame and silence. We present results from two studies that support the existence of such a feedback process. The first, a cross-sectional survey study, asked respondents a series of questions about different embarrassing and non-embarrassing conditions. Respondents (1) indicated whether they had the conditions, (2) judged how embarrassing the conditions were, (3) reported whether they had disclosed, or would disclose, having the conditions to others, and (4) estimated what fraction of survey respondents had the conditions. As predicted, reports of disclosure were negatively related to judgments of embarrassment, and when embarrassment was greater, estimates of prevalence were lower, both for conditions that respondents had and for conditions they did not have. The second, an experimental study, manipulated whether people received a high or low estimate of population prevalence for 5 different conditions, and found that receiving a high prevalence estimate reduced embarrassment and increased self-reported willingness to disclose the condition to others, and vice versa.

The COVID-19 pandemic provided a stark reminder that societies will struggle to address global challenges unless they are able to change behaviour at scale. The widely adopted ‘nudge’ approach epitomizes an individualistic, deficit model of human cognition and motivation that leverages or overcomes people’s weaknesses and biases to get them to do things they would otherwise not. By contrast, we argue that tackling the challenges facing humanity requires a collective, capacity-building approach – one that boosts the competences, opportunities, and motivations of individuals to act together.

However, engaging people in research can sometimes become a source of re-traumatisation or activation for the people participating in the research. So being a trauma-informed content designer means not only focussing on the outcomes that designers produce, but also on the process that designers use to arrive at those outcomes. This means considering trauma-informed design research as the collective responsibility of anyone involved in making it happen, from design researchers to content designers and others.

This study aims to (1) identify and categorize the strategies used in digital health interventions over the past 25 years; (2) explore the differences and changes in these strategies across time periods, countries, populations, delivery methods, and senders; and (3) serve as a valuable reference for future researchers and practitioners to improve the effectiveness of digital health interventions.

It works like this. Over a short period of three recycling collections, households put their Not Sure Box out along with the usual containers, throwing in it anything they aren’t sure is recyclable. On collection day, council staff sort recyclable items into the recycling and leave feedback in the box about how to correctly dispose of remaining items.

The traditional focus of work on personality and behavior has tended toward “major outcomes” such as health or antisocial behavior, or small sets of behaviors observable over short periods in laboratories or in convenience samples. In a community sample, we examined a wide set (400) of mundane, incidental or “every day” behavioral acts, the frequencies of which were reported over the past year. Using an exploratory methodology similar to genomic approaches (relying on the False Discovery Rate) revealed 26 prototypical acts for Intellect, 24 acts for Extraversion, 13 for Emotional Stability, nine for Conscientiousness, and six for Agreeableness. Many links were consistent with general intuition—for instance, low Conscientiousness with work and procrastination. Some of the most robust associations, however, were for acts too specific for a priori hypothesis. For instance, Extraversion was strongly associated with telling dirty jokes, Intellect with “loung[ing] around [the] house without clothes on”, and Agreeableness with singing in the shower. Frequency categories for these acts changed with markedly non-linearity across Big Five Z-scores. Findings may help ground trait scores in emblematic acts, and enrich understanding of mundane or common behavioral signatures of the Big Five.

What's new in COM-B 2.0? 1.‘Individual-level’ COM-B is distinguished from ‘Population-level’ COM-B2.COM-B components are more precisely defined and linked to the Behaviour Change Intervention Ontology (BCIO)3.COM-B components are broken down into key influences that can form the basis for a detailed diagnosis of what needs to change to influence a given behaviour in a given population and context.

The result is META BI (Mapping of Environment, Target group and Agent for Behavioural Interventions), a classification system describing interventions across 20 dimensions and using 17 distinct psychological mechanisms. META BI is aligned with a system lens, shifting the focus from single true effects to contextualised assessments. It can help to understand, compare and evaluate nudges and selected interventions for the desired effects.

People were over 2x more likely to correctly remember and associate characters and logos (vs colors) to the correct brand.

Are you a development practitioner working at the project, program, or portfolio level? Are you just beginning your journey with Systems-Informed Monitoring, Evaluation, and Learning (Systems MEL)? You're in the right place. This website offers practical, accessible guidance to help you layer Systems MEL approaches onto your existing MEL practices—without discarding the tools you already know and use, like Results-Based Management (RBM) or traditional evaluation frameworks.

Are you a development practitioner working at the project, program, or portfolio level? Are you just beginning your journey with Systems-Informed Monitoring, Evaluation, and Learning (Systems MEL)? You're in the right place. This website offers practical, accessible guidance to help you layer Systems MEL approaches onto your existing MEL practices—without discarding the tools you already know and use, like Results-Based Management (RBM) or traditional evaluation frameworks.

Here's an interesting question: what if the best way to change someone’s behaviour is to encourage them to fail? And what impact would that have on your marketing campaigns and messaging? In Canada, the Ministry of Health decided to see if they could encourage people to quit smoking by telling smokers that they’ll probably fail to quit smoking...

A new report from Crisis Text Line and Common Good Labs offers solutions to the youth mental health crisis based on over 87,000 anonymized conversations with young people who talked about what helps them cope.

At its core, the Power Walk is a new lens through which to see a neighborhood, guided by a series of prompts to reflect on what could change and where capacity exists to change it. It’s a way of understanding the possibilities that people see in the world around them, and discussing what collective power they have to realize those possibilities.

ife events have been theorized to elicit personality trait changes. However, the empirical evidence for event-related personality development remains inconclusive. Even comprehensive reviews and meta-analyses are limited by the availability of effect sizes, the control for relevant confounders, and the way time is treated in the analyses. To overcome these limitations, we conducted a coordinated data analysis and examined event-related personality changes across seven large-scale panel studies (Ntotal = 196,256). Furthermore, we investigated corresponding event-related changes in life satisfaction and self-esteem as benchmarks for the interpretation of effect sizes. Integrating the results across panel studies, we found several consistent changes in the Big Five personality traits in response to life events. For example, new employment predicted increases in conscientiousness and emotional stability, whereas marriage predicted a decrease in openness. However, event-related changes in the Big Five personality traits were small (average bstd = 0.05), with effect sizes similar to those of event-related changes in self-esteem but smaller than corresponding changes in life satisfaction. Building on these findings, future research should focus on the life events with replicable effects on personality development and examine how these life events lead to personality changes.

Drawing on expert interviews, desk research and a literature scan, the research team set out to answer a few big questions: What’s the history and current landscape of impact storytelling, in the UK and internationally? What is the structure of the ecosystem, who are the key players, and what are the live debates, current strengths and challenges? How do key players think about the idea of impact? What is the evidence that impact storytelling works? And where are the ‘white spaces’ for intervention and investment in the future?

A team at the Nutrition Council is working on a new initiative: get more leafy greens on people’s plates. They have worked on and tracked many initiatives over the years, about topics ranging from added sugars to vitamins. They gather information about leafy greens consumption in the population, interview nutrition experts, farmers, and professional chefs. This time, they also have a set of thinking styles from a study they did using Data Science that Listens.

Our audience told us that one of the big reasons they didn’t feel comfortable bringing up the topic was that they were scared they’d be wrong. We realized we needed to take a step back and focus more on building knowledge of early signs first—the campaign had to help them walk before they could run.

Here, we develop a novel cognitive framework by organizing these interventions along six cognitive processes: attention, perception, memory, effort, intrinsic motivation and extrinsic motivation. In addition, we conduct a meta-analysis of field experiments (i.e. randomized controlled trials) that contained real behavioural measures (n = 184 papers, k = 184 observations, N = 2 245 373 participants) from 2008 to 2021 to examine the effect size of these interventions targeting each cognitive process. Our findings demonstrate that interventions changing effort are more effective than interventions changing intrinsic motivation, and nudge and sludge interventions had similar effect sizes. However, these results need to be interpreted with caution due to a potential publication bias. This new meta-analytic framework provides cognitive principles for organizing nudge and sludge with corresponding behavioural impacts.

This package includes everything you need to sell and run paid discovery sessions with your clients, including questionnaires, worksheets, guides, and more. 

This article will explore: The unique challenges of using behavioural frameworks in qualitative research Why practical experience is essential for accurate behavioural diagnosis Common pitfalls in coding and how they affect intervention outcomes

In this paper we present the different steps and considerations for a qualitative evaluation of results in experimental designs. Methodological guidelines are offered for each stage of a study, from formulation of the research goals, through data collection and data analysis, to the interpretation of a potential effect of the intervention. In addition, there is ample attention for ensuring the rigor of the research. The presented guidelines are developed and illustrated using an empirical example, in which a constructivist grounded theory approach was applied to evaluate the effect of empathy prompts on the motivation to adhere to COVID-19 regulations.

Reasons to Stay is a suicide prevention project reaching people at difficult moments through anonymous letters written by volunteers. Each letter on this site was written by a real person and delivered to you at random when you visited this page. This space exists as a reminder that we are not alone, even when it feels that way. There is someone, somewhere who wrote you a letter because they care. If you’d like to, you can write your own letter to a stranger, offering warmth, hope and connection to someone when they need it most.