When you set out to convince, you make the conversation into a battle to be won and lost. You bring force and, as Newton’s laws of motion tell us, force creates counter-force. You’re creating resistance before you’ve even finished your argument.
Winning means that in the end, we will just have one side (our own!). We want that unity of opinion, but we create opposition in the process.
What is the SHeLL EDITOR?
Clear and simple health information is fundamental to high quality, safe, and person-centred healthcare. In practice though, writing health information in plain language is often difficult to get right.
The SHeLL Editor uses fine-grained real-time feedback to help you learn and apply evidence-based health literacy strategies to written health information.
This paper offers a refreshed and expanded view of how behavioural science can support sustainable development. It presents a comprehensive, evidence-based resource designed to help countries integrate behavioural insights into their policies and programmes for achieving the Sustainable Development Goals (SDGs). At the heart of the paper is a global database of 201 behavioural and nudge interventions, each aligned with one or more of the 17 SDGs. You can explore the full database here: https://docs.google.com/spreadsheets/d/1tWy0X2Aq08kIUNYG-Cw5FQsvakdKSyKGKen7_hc2F48/edit?gid=1627241714#gid=1627241714
This means I can finally give you advice based on real usage patterns instead of hunches. I annotated OpenAI’s chart with some suggestions about when to use free versus advanced models.
For Facilitators, Trainers and Consultants
Create & Share Beautiful Card Decks
Design custom decks without the technical headaches. No fighting with bleeds or crop marks. Just beautiful cards, ready to print or share.
Free to use
Free to use
All emojis are free to use under the CC BY-SA 4.0 license
4292 Emojis
4292 Emojis
So far more than four thousand emojis over many categories have been designed
Emoji Version
Emoji v16.0
OpenMoji carefully supports the Unicode Emoji standard
Consistent
Consistent
All emojis follow a single style guide and fit perfectly together
Colored/Outlined
Colored/Outlined
Supporting a wide range of use cases with colored and outlined emojis
Skintones
Skintones
OpenMoji supports the Fitzpatrick skin tones scale and multiple skin tone combinations
270 flags
270 Flags
From Andorra to Zimbabwe to Pirates
Special Interest Categories
Special Interest Categories
OpenMoji ships with various special interest categories beyond standard unicode
Handcrafted
Handcrafted
All emojis have been carefully designed, tested and reviewed over many iterations
That is the idea behind Ask for Angela, a UK campaign to help people leave unsafe dates discreetly.
If someone feels uncomfortable, they can ask the bartender: “Is Angela here?” Staff are meant to be trained to know this is a signal for help. They can step in, call a taxi, or arrange a safe exit.
The design is elegant:
- A simple, memorable code
- Low cost
- Easy to spread
But when reporters tested it, about half of venues failed to respond properly.
Staff hadn’t been trained, or forgot what to do.
This happens often with programmes. Even the simplest ideas can fail without a system to support them.
A psychiatrist couldn’t keep up with the demand for mental health care. So he hired grandmothers.
He asked himself a simple question: who do people already trust with their problems?
The majority said it was grandmothers. They are wise, respected and embedded in the community.
He trained them in basic therapy for common mental health disorders and gave them benches in public spaces.
The results speak for themselves :
→ Thousands sought support
→ Depression symptoms dropped
→ A randomised trial showed it worked better than standard primary care
Unlike previous research, we were unable to show that higher monetary incentives were more effective for increasing response rates. An AUD$20 unconditional incentive may be no more effective than a lesser amount for encouraging prostate cancer survivors to participate in research involving long questionnaires.
OpenRefine is a powerful free, open source tool for working with messy data: cleaning it; transforming it from one format into another; and extending it with web services and external data.
The repository of SBC capacity development resources is a user-friendly, living dashboard that brings together a curated collection of freely available resources for SBC capacity development. It includes materials from a diverse range of organizations and practices, organized into 8 areas of work, namely:
Advocate and build partnerships
Applied social and behavioral science
Capacity building
Design, plan, and implement
Digital engagement
Generate and use evidence
SBC in emergencies
Systems strengthening
There’s so much to admire in this.
Where to begin? First off, the way it kicks against outdoor porn in the first few seconds, going from a wispy vocal song to hardcore thrash metal. Then you’ve got the wonderful mash-up, using (deep breath)…
— animated cartoons
— videogames
— weather reports
— documentary (hello Aron Ralston)
— user-generated content
— medical X-rays
— allegory (Death chasing a runner)
And finally…
— a product demo.
Plus what a wonderful script:
“Mother Nature can be a real motherf… That’s why Columbia engineers everything we make from anything nature can throw at you.”
Topped by the superb endline, which might have been written by a copywriter with 50 years’ experience or a dope-smoking 17-year-old on day release: Engineered for Whatever. (From Paddy Gilmore's newsletter)
How to get people to do exactly what you want, and make them want to do it
On live telly, decisions need to be made on the spot. Learn from Maz' years of experience producing everything from Big Brother to the US Apprentice (yes, with... him) and get ready to unlock the secrets of instant behaviour change. This interactive session will give you practical tools to influence behaviour in real-time, leaving you with a brain-bending understanding of how to not only get people to do exactly what you want, but enjoy doing it.
Maz Farrelly - Legendary TV producer with over 8 billion views.
If you've watched it, Maz probably made it. TV mastermind Maz Farrelly has created and produced some of the biggest shows globally, watched more than eight billion times; from 5 series of Big Brother, to The X Factor, to the US Apprentice (yes, with... him).
She's produced everyone from pop stars to politicians, Hollywood A-listers to Astronauts, Beyoncé to King Charles. Maz now uses their 'borrowed' intel to help global brands succeed in getting noticed and being successful. You could call it gaining the 'X Factor' - and Maz should know, she made the show.
This session explores how Harmony Labs and Earth Alliance collaborated to identify and engage audiences missing from the climate conversation, blending together in one pilot project groundbreaking behavioral media research with influencer partnerships and media testing and iteration. Harmony Labs Executive Director Brian Waniewski shares key research findings and showcase how these findings informed an influencer media strategy to connect with untapped audiences, offering climate communicators new pathways for engaging diverse communities.
(04:29–06:55) They created content with 60 creators through co-productions and a creators fund—rather than scripted ads—with two goals: engagement and transporting audiences toward awareness, pro-climate futures, and participation.
(07:26–09:14) Using their Narrative Observatory, they tracked media behavior from half-million US panelists, mapping how people move through media and which values shape their consumption.
(09:14–13:07) Identified a key overlooked group: the “If You Say So” audience—online, culture makers who avoid news—so they tailored content to their values (autonomy, fun), not traditional activist messaging.
Furthermore, Gen Z is rejecting traditional advertising which paints a picture of a happier, more beautiful, successful life. For them, it’s about identity. If your content doesn’t make Gen Z say “That’s so me,” then it’s not worth their time.
This checklist is an instrument to help public health departments and communicators improve trust and communication, especially in anticipation of serious public health issues, health emergencies, and when misleading rumors are abundant. To develop the checklist, the project team collected data on frequently observed rumors during public health emergencies (PHEs), interventions to address such rumors and improve trust, and the experiences of 100 key informant public health experts and practitioners working on the front lines. The checklist reflects current communication science and the voices and lived experiences of public health communicators who have worked in an environment of persistent rumors and declining trust in public health.
The checklist provides public health communicators with tools, resources, and internal advocacy opportunities organized across 5 priority sections. These sections can be broadly described as 1) focusing on internal operations, 2) building connections with the community, 3) establishing opportunities with “secondary messengers,” 4) anticipating loss of trust in a PHE, and 5) creating meaningful and accessible messages.
Increasingly the landscape of Impact Measurement is crowded, dynamic and contains a diversity of frameworks and approaches — which can mean we end up feeling like we’re looking at alphabet soup.
As we’ve traversed this landscape we’ve tried to make sense of it in various ways, and have begun to explore a matrix to represent the constellation of frameworks, approaches and models we’ve encountered in the process.
When the word ‘vulnerable’ is used as an adjective to describe people, such as ‘vulnerable consumers’ this risks causing harm (or more harm) to those experiencing vulnerability. We recommend that ‘vulnerability’ is used as a noun to describe the situation people experience, suchas ‘consumer vulnerability’ rather than as an adjective to modify a noun (see Macdonald et al.,2021). The use of person-first terminology is consistent with adopting a strengths-based approachto customer vulnerability (Raciti et al. 2022, Russell-Bennett et. al. 2023). This addresses one ofthe harm factors listed above by taking away the stigma incumbent with assigned labels. Forpolicymakers or practitioners who aim to focus on addressing those who are at a higher risk ofharm, we suggest the following term is optimal: “consumers experiencing heightened vulnerability” (CEHV). The shorter term to use outside this framework is “consumers experiencing vulnerability”.
