This section contains over 240 case studies of social marketing / behavior change programs from around the globe, making it the largest open-access collection in the world. It includes a broad sampling of programs to offer a wide variety of approaches and tools used, locations, types of organizations and participants, activities being promoted and problems being addressed. Most of these case studies illustrate approaches that have worked. However, examples of potential pitfalls are also included to provide you with a realistic map of the terrain ahead.

Massive snowfalls like the one that hit the US east coast this week usually spell trouble for traffic. But critics of America's car-centric transport network are using the snow - and Twitter - to demonstrate how roads should be redesigned to make them safer for pedestrians.

Before the lights went out, my social enterprise, DevelopMetrics, turned those tools loose on the USAID archive—one last look at what half a century of development really taught us. If you allocate grants, run programs, or shape policy, this is the closest thing we have to a postmortem on how tens of billions of dollars in development aid actually behaved over the course of decades in the wild. It offers a model for future learning on a mass scale, and the results affirm some important guiding principles as the development ecosystem considers how to build going forward.

This playbook gives you a system to map, diagnose, and eliminate those forces, so your change work actually changes works. Inside this playbook, you’ll get: -> A 4-step framework for identifying what’s blocking adoption -> How to score and map behavioral friction -> What most change models miss (and how to fix it) -> Real-world strategies to turn insight into implementation

Because here’s what most marketers miss: triggering emotion isn’t the same as encoding emotion. You can make people feel something in the moment and leave zero trace in memory. You can stimulate without imprinting. You can shock, confuse, or provoke and still be completely forgettable. Real emotional coding doesn’t just activate feelings. It attaches those feelings to fundamental human drives. The deep psychological forces that shape how we see ourselves and move through the world.

The Columbia Digital Storytelling Lab (DSL) proudly presents the 8th edition of its annual “Immersive Things“ list, celebrating groundbreaking projects at the intersection of storytelling, technology, design and code. This year's selections highlight how creators are leveraging emerging technologies  (artificial intelligence, virtual and augmented reality, and generative systems ) to craft experiences that challenge traditional narratives and redefine audience engagement.

See what people are searching everywhere, from Google to ChatGPT

When you set out to convince, you make the conversation into a battle to be won and lost. You bring force and, as Newton’s laws of motion tell us, force creates counter-force. You’re creating resistance before you’ve even finished your argument. Winning means that in the end, we will just have one side (our own!). We want that unity of opinion, but we create opposition in the process.

What is the SHeLL EDITOR? Clear and simple health information is fundamental to high quality, safe, and person-centred healthcare. In practice though, writing health information in plain language is often difficult to get right. The SHeLL Editor uses fine-grained real-time feedback to help you learn and apply evidence-based health literacy strategies to written health information.

This paper offers a refreshed and expanded view of how behavioural science can support sustainable development. It presents a comprehensive, evidence-based resource designed to help countries integrate behavioural insights into their policies and programmes for achieving the Sustainable Development Goals (SDGs). At the heart of the paper is a global database of 201 behavioural and nudge interventions, each aligned with one or more of the 17 SDGs. You can explore the full database here: https://docs.google.com/spreadsheets/d/1tWy0X2Aq08kIUNYG-Cw5FQsvakdKSyKGKen7_hc2F48/edit?gid=1627241714#gid=1627241714

This means I can finally give you advice based on real usage patterns instead of hunches. I annotated OpenAI’s chart with some suggestions about when to use free versus advanced models.

For Facilitators, Trainers and Consultants Create & Share Beautiful Card Decks Design custom decks without the technical headaches. No fighting with bleeds or crop marks. Just beautiful cards, ready to print or share.

Free to use Free to use All emojis are free to use under the CC BY-SA 4.0 license 4292 Emojis 4292 Emojis So far more than four thousand emojis over many categories have been designed Emoji Version Emoji v16.0 OpenMoji carefully supports the Unicode Emoji standard Consistent Consistent All emojis follow a single style guide and fit perfectly together Colored/Outlined Colored/Outlined Supporting a wide range of use cases with colored and outlined emojis Skintones Skintones OpenMoji supports the Fitzpatrick skin tones scale and multiple skin tone combinations 270 flags 270 Flags From Andorra to Zimbabwe to Pirates Special Interest Categories Special Interest Categories OpenMoji ships with various special interest categories beyond standard unicode Handcrafted Handcrafted All emojis have been carefully designed, tested and reviewed over many iterations

That is the idea behind Ask for Angela, a UK campaign to help people leave unsafe dates discreetly. If someone feels uncomfortable, they can ask the bartender: “Is Angela here?” Staff are meant to be trained to know this is a signal for help. They can step in, call a taxi, or arrange a safe exit. The design is elegant: - A simple, memorable code - Low cost - Easy to spread But when reporters tested it, about half of venues failed to respond properly. Staff hadn’t been trained, or forgot what to do. This happens often with programmes. Even the simplest ideas can fail without a system to support them.

Sarah Osman

A psychiatrist couldn’t keep up with the demand for mental health care. So he hired grandmothers. He asked himself a simple question: who do people already trust with their problems? The majority said it was grandmothers. They are wise, respected and embedded in the community. He trained them in basic therapy for common mental health disorders and gave them benches in public spaces. The results speak for themselves : → Thousands sought support → Depression symptoms dropped → A randomised trial showed it worked better than standard primary care

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How to win the waiting game after making your speaking pitch to an event organizer.

Unlike previous research, we were unable to show that higher monetary incentives were more effective for increasing response rates. An AUD$20 unconditional incentive may be no more effective than a lesser amount for encouraging prostate cancer survivors to participate in research involving long questionnaires.

OpenRefine is a powerful free, open source tool for working with messy data: cleaning it; transforming it from one format into another; and extending it with web services and external data.

The repository of SBC capacity development resources is a user-friendly, living dashboard that brings together a curated collection of freely available resources for SBC capacity development. It includes materials from a diverse range of organizations and practices, organized into 8 areas of work, namely: Advocate and build partnerships Applied social and behavioral science Capacity building Design, plan, and implement Digital engagement Generate and use evidence SBC in emergencies Systems strengthening

There’s so much to admire in this. Where to begin? First off, the way it kicks against outdoor porn in the first few seconds, going from a wispy vocal song to hardcore thrash metal. Then you’ve got the wonderful mash-up, using (deep breath)… — animated cartoons — videogames — weather reports — documentary (hello Aron Ralston) — user-generated content — medical X-rays — allegory (Death chasing a runner) And finally… — a product demo. Plus what a wonderful script: “Mother Nature can be a real motherf… That’s why Columbia engineers everything we make from anything nature can throw at you.” Topped by the superb endline, which might have been written by a copywriter with 50 years’ experience or a dope-smoking 17-year-old on day release: Engineered for Whatever. (From Paddy Gilmore's newsletter)

How to get people to do exactly what you want, and make them want to do it On live telly, decisions need to be made on the spot. Learn from Maz' years of experience producing everything from Big Brother to the US Apprentice (yes, with... him) and get ready to unlock the secrets of instant behaviour change. This interactive session will give you practical tools to influence behaviour in real-time, leaving you with a brain-bending understanding of how to not only get people to do exactly what you want, but enjoy doing it. Maz Farrelly - Legendary TV producer with over 8 billion views. If you've watched it, Maz probably made it. TV mastermind Maz Farrelly has created and produced some of the biggest shows globally, watched more than eight billion times; from 5 series of Big Brother, to The X Factor, to the US Apprentice (yes, with... him). She's produced everyone from pop stars to politicians, Hollywood A-listers to Astronauts, Beyoncé to King Charles. Maz now uses their 'borrowed' intel to help global brands succeed in getting noticed and being successful. You could call it gaining the 'X Factor' - and Maz should know, she made the show.