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[https://www.fsnnetwork.org/theory-change-training-curriculum] - - public:weinreich
social_change, theory, training - 3 | id:272208 -

Diverse guidance exists on how to best design and use a TOC. In this curriculum (Theory of Change: Facilitator’s Guide and all accompanying materials), we present one method that does its best to align to the requirements of creating a development hypothesis for Development Food Security Activities (DFSA) funded by USAID’s Office of Food for Peace (FFP). Previous experience in program and TOC development, participant feedback from six years of TOPS workshops, and input from the FFP Monitoring and Evaluation Team all helped craft this curriculum. We update it each year to align to the most current FFP guidance for DFSA implementers and to share newly discovered training tips.

[http://www.ghspjournal.org/content/7/3/404] - - public:weinreich
behavior_change, strategy - 2 | id:272197 -

To maximize the impact of Zika prevention programming efforts, a prioritization process for social and behavior change programming was developed based on a combination of research evidence and programmatic experience. Prioritized behaviors were: application of mosquito repellent, use of condoms, removing unintentional standing water, covering and scrubbing walls of water storage containers, seeking prenatal care, and seeking counseling on family planning if not planning to get pregnant.

[https://www.thenewhumanitarian.org/opinion/2019/12/03/ebola-epidemic-Congo-language-communication] - - public:weinreich
ethics, health_communication - 2 | id:272172 -

Fifteen months into the Democratic Republic of Congo’s latest Ebola outbreak, we are still asking people to overcome the fear of an indiscriminate disease and accept an intimidating medical process while communicating in a way that often creates confusion and frustration.

[https://www.npr.org/2019/11/27/783495595/in-the-heat-of-the-moment-how-intense-emotions-transform-us?utm_source=twitter.com&utm_medium=social&utm_campaign=hiddenbrain&utm_term=artsculture&utm_content=203102] - - public:weinreich
behavior_change, theory - 2 | id:272159 -

“I realized that when you're not in pain or cold or experiencing a powerful emotion like anger or fear, it's very difficult to imagine yourself in that situation,“ he says. This phenomenon can help us understand why we sometimes act in ways that mystify us, whether it's making an impulsive decision when we're hungry or freezing in a moment when we expected to be assertive. This week on Hidden Brain, we explore how certain situations cause us to become strangers to ourselves. We hear from people who can't reconcile the person they believe themselves to be with their actions while in the grip of an intense feeling. And we look at the deep psychological mystery that occurs during these moments: no matter how many times we discover the strangers living inside us, the next time always catches us by surprise.

[https://drive.google.com/file/d/1dNl41MLqArLjCoCXt19jh7vSSPooF9SP/view] - - public:weinreich
academia, behavior_change, research - 3 | id:272149 -

Workplace behavior change interventions, or workplace nudges, are strategies used to encourage people to act in their own self-interest. These interventions can be made possible with the help of digital technology, such as mobile applications or email, as well as choice architecture design in the physical environments of the workplace, such as posters, objects or furniture arrangement. To this end, we are going to focus on walking, napping, and eating. First, we will examine general workplace wellness programs - what other researchers have tried, how employees reacted to the programs, and their impact. Then, we will go into further detail about interventions related to our three focus areas.

[https://www.nngroup.com/articles/usability-testing-101/?utm_source=Alertbox&utm_campaign=efe6ce0f84-UsabilityTesting_ServiceBlueprint_20191202&utm_medium=email&utm_term=0_7f29a2b335-efe6ce0f84-24361717] - - public:weinreich
design, product, qualitative, research - 4 | id:272148 -

[http://imaginari.es/new-metaphors/] - - public:weinreich
branding, creativity, design, health_communication, how_to - 5 | id:272145 -

Through a series of workshops in 2017–18, we’ve been exploring a process for generating new kinds of metaphors, and then using those metaphors to inspire concepts for new kinds of interface design which could potentially help people understand things in different ways. The intention of the workshops is that the process might be something designers can use or adapt for idea generation, or to provoke new kinds of thinking about interface design. The extent to which the metaphors merely provide initial ‘seed’ inspiration, or actually form the basis of the resulting design, varies. Download the New Metaphors cards, v.0.3 (February 2018) — 129 MB PDF, 300 dpi Download a poster/leaflet from Interaction 18 including thumbnails of all the cards, and a shortened version of this article — 2 MB PDF Download templates / worksheets — 400 kB PDF

[https://breakthroughactionandresearch.org/our-work/costing-and-economic-evaluation/] - - public:weinreich
behavior_change, evaluation, how_to, management - 4 | id:272141 -

Currently Available Costing and Economic Evaluation Products The Business Case for Investing in Social and Behavior Change (report) new Guidelines for Costing Social and Behavior Change Interventions (report) new The Added Value of Costing Social and Behavior Change Interventions (brief) new Social and Behavior Change Business Case and Costing Webinar Generating Evidence to Inform Integrated Social and Behavior Change Programming in Nigeria Making the Business Case for Social and Behavior Change Programming (activity brief)

[https://www.politico.com/news/magazine/2019/11/21/plastic-bag-environment-policy-067879?utm_source=Human+Risk&utm_campaign=0461ad06ff-EMAIL_CAMPAIGN_7_12_2019_0_9_COPY_01&utm_medium=email&utm_term=0_a604cc998d-0461ad06ff-85786321] - - public:weinreich
behavior_change, environment, policy, price - 4 | id:272093 -

the small tax on bags was the actual driver for change, but people thought ecological factors, not the tax, had convinced them. The BeSci lessons here are first, that you can use tiny levers to effect significant change and secondly, that we don't always know, or want to admit, why we take certain decisions.

[https://www.ahrq.gov/ncepcr/tools/self-mgmt/pemat.html] - - public:weinreich
evaluation, health_communication - 2 | id:272090 -

The Patient Education Materials Assessment Tool (PEMAT) is a systematic method to evaluate and compare the understandability and actionability of patient education materials. It is designed as a guide to help determine whether patients will be able to understand and act on information. Separate tools are available for use with print and audiovisual materials.

[https://digitalwellbeing.org/the-10-advertising-strategies-that-work-the-advertising-effect-speed-summary/] - - public:weinreich
advertising, behavior_change, design - 3 | id:272054 -

Basically, it’s Nudge for advertisers. Outlining ten evidence-based effective advertising strategies, each with a scientific underpinning, Adam Ferrier (psychologist and founder of Naked) is up there with fellow Antipodean Byron Sharp in terms of must-reads for marketers. Ferrier is a fan of ‘Action Advertising’ – influencing people by influencing actions rather than perceptions. Drawing on the evidence that advertising is notoriously poor at direct persuasion, Ferrier outlines 10 ways to influence actions instead. The underlying logic is that the easiest way to persuade someone is to allow them to persuade themselves – and this will happen quite naturally if you prompt (nudge, spur) people to act in a way consistent with a desired behaviour. Why? Because we tend to align our perceptions with our actions to avoid the mental discomfort of cognitive dissonance. In other words, if you influence action, you influence perception. Moreover, because perception-change is only a means to an end, the end being behaviour-change (buy, buy more, buy for more) – Action Advertising orientates advertising to what really matters, actioning behaviour change. For Ferrier, advertising is and must be about behaviour change; ultimately if no behaviour is changed as a result of advertising, advertising is valueless.

[https://www.bmj.com/content/367/bmj.l6542] - - public:weinreich
behavior_change, campaign_effects - 2 | id:272046 -

Many participants were perfectly aware of alternative services. But the patients’ perception was that such services were overstretched or hard to access. In a structured survey of 25 departments, emergency staff shared similar perceptions. Perhaps what seems to be inappropriate or avoidable use is actually an active and semi-informed choice.

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