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[https://www.cambridge.org/core/journals/behavioural-public-policy/article/behavioural-and-social-sciences-to-enhance-the-efficacy-of-health-promotion-interventions-redesigning-the-role-of-professionals-and-people/01655ECBEE06104DF2D35C61E2A62BC3/core-read] - - public:weinreich
behavior_change, design, health_communication, sample_campaigns - 4 | id:283092 -

applying behavioral science to health promotion

[https://measured.design/] - - public:weinreich
behavior_change, design, sample_campaigns, strategy - 4 | id:283028 -

MeasureD is a resource for anyone wanting to understand, measure, and scale the impact of social design in order to strengthen society and create the conditions for equitable human health. It is intended to represent the highest level of practice and help organizations and practitioners understand where, when, and how social design is most effective. includes case studies

[https://www.psychologicalscience.org/news/motr/promising-behavioral-intervention-helps-cut-idling-car-engines.html] - - public:weinreich
behavior_change, sample_campaigns, social_norms - 3 | id:266961 -

Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.

[https://behavioralscientist.org/busting-misbeliefs-to-improve-womens-well-being/] - - public:weinreich
behavior_change, HIV_AIDS, sample_campaigns, social_norms - 4 | id:266742 -

Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):

[https://www.statnews.com/2019/08/05/the-vaccine-whisperers-counselors-gently-engage-new-parents-before-their-doubts-harden-into-certainty/] - - public:weinreich
health_communication, sample_campaigns - 2 | id:266003 -

The counselors are themselves a kind of prophylaxis. Their job is to ask about parents’ worries long before anyone’s trying to vaccinate their kids at 2 months of age, to answer whatever questions come up — in other words, to inoculate against the misconceptions that might infect them online.

[https://www.marketingweek.com/2019/05/13/the-real-impact-and-effectiveness-of-gillettes-metoo-ad/?ct_5cdbc4658b197=5cdbc4658b198] - - public:weinreich
branding, cause_marketing, sample_campaigns - 3 | id:251577 -

There are a few criteria which need to be met for strategic brand purpose work and stand a chance of delivering. The first is choosing a meaningful issue to address. The second is asking whether your brand can connect to the issue in a relevant and distinctive way? And finally, it must focus on an issue that your brand can do something significant about, rather than just ‘raising awareness’. ...While the new campaign might not have done much harm, at best, it is a waste of time and money. The content is off-character and therefore off-brand, it builds no memory structure, and has a negative effect on purchase intent.

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