Good, very concrete communications with examples of exactly how much of a difference an individual can make to prevent people from feeling overwhelmed and like they can't make a difference on the issue
Lifestyle Gamification Case Stats and Figures
OPower: reduced measurable energy consumption by over $100M
Aetna: increased daily healthy activities by 50% with an average engagement of 14 minutes on the site
ClinicalAdvisor.com: embedded a social platform that improved user submission by 300%, comments by 400%, and Slideshow Visualizations by 53%
Bottle Bank Arcade: gamified bottle bank was used 50 times more than conventional bottle bank.
The World’s Deepest Bin: 132% more trash collected compared to conventional bin
Piano Stairs: 66% more of people use the stairs, if they can produce music with it
Speed Camera Lottery: a lottery system that causes a 22% reduction of driving speed
Toilette Seat: 44% of increase in lifting the toilet seat when urinating
Nike: used gamified feedback to drive over 5,000,000 users to beat their personal fitness goals every day of the year
Recycle Bank grew a community of 4 million members by providing a gamified recycling platform.
Chevrolet Volt: uses a green/amber indicator to give drivers visual feedback of their driving style and reduced the number of people exceeding the speed limit by 53%
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.
The Water and Sanitation Program (WSP) conducted research with local partners in Peru, Senegal, Tanzania, and Vietnam to understand the factors that affect an individual’s decision to practice handwashing with soap. The research informed the implementation of handwashing project activities in the four countries. Following national and local government implementation, WSP and its partners gathered valuable lessons, which inform this handwashing with soap toolkit. The toolkit, intended for practitioners interested in behavior change, is organized into four modules, each with reports and presentations about the lessons learned from the projects, as well as mass media, direct consumer contact, and interpersonal communication tools used throughout the project.
Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.