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Viewing weinreich's Bookmarks

[http://www.tacticalphilanthropy.com/2007/01/the_giving_carn_1.html] - - public:weinreich
ethics, international, nonprofit - 3 | id:79377 -

Collected posts on the theme of Gatesgate (as dubbed, I believe, by Allison Fine) - the recent revelations that some of the Gates Foundation's investments run counter to its philanthropic work

[http://www.gwu.edu/~cih/journal/JHClink/v11n8_maibach.pdf] - - public:weinreich
filetype:pdf, media:document, research, target_audience - 4 | id:79387 -

Free article from J. of Health Communication that identifies four segments of the adult popn with regard to health information preferences based on their degree of engagement in health enhancement, and degree of independence in health decision making.

[http://www.horsepigcow.com/2007/01/04/why-i-heart-zipcar/] - - public:weinreich
environment - 1 | id:79389 -

Tara Hunt raves about a great service that makes it easier to use public transportation most of the time and forgo owning a car.

[http://news.yahoo.com/s/ap/20070102/ap_on_he_me/diet_girls_magazines] - - public:weinreich
media, obesity - 2 | id:79392 -

Teenage girls who frequently read magazine articles about dieting were more likely five years later to practice extreme weight-loss measures such as vomiting than girls who never read such articles.

[http://www.activationpoint.org/] - - public:weinreich
behavior_change, social_change, strategy - 3 | id:79400 -

A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)

[http://www.womma.org/content/newsletters/research/How_Social-Cause_Marketing_Affects_Consumer_Perceptions.pdf] - - public:weinreich
cause_marketing, filetype:pdf, media:document - 3 | id:79412 -

Using affinity social-cause marketing techniques -- as opposed to sports/entertainment affinity marketing -- increases consumers' perception of brands' trustworthiness, according to a recent MIT Sloan Management Review article. (via WOM Research newslette

[http://myspace.com/impactawards] - - public:weinreich
nonprofit, social_media - 2 | id:79416 -

Honoring MySpace members (organizations and individuals) engaging the MySpace community in a variety of important causes. Nominate someone you think should be recognized.

[http://www.latimes.com/features/health/la-he-media13nov13,0,1393766,full.story?coll=la-home-headlines] - - public:weinreich
entertainment_education - 1 | id:79419 -

Article about how nonprofits are getting their health and social issues into television plotlines from LA Times

[http://recordnet.com/apps/pbcs.dll/article?AID=/20061113/A_LIFE/611130304/-1/rss01] - - public:weinreich
branding, nonprofit - 2 | id:79421 -

It's a competitive world out there -- not just against those marketing unhealthy products, but with other equally worthy causes. Accept this and show how you are different from the others and more relevant to your audience's lives.

[http://spotrunner.com/] - - public:weinreich
advertising, media, PSA - 3 | id:79423 -

A service that offers businesses and nonprofits the ability to customize preproduced television ads on various topics/business sectors and do media planning and media buying in an online self-service format.

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