A central challenge for all health-related gamification programs is engaging participation, particularly among high-risk patients. Several design elements commonly found within gamified health and wellness programs could be made more engaging by incorporating behavioral insights.
Lifestyle Gamification Case Stats and Figures
OPower: reduced measurable energy consumption by over $100M
Aetna: increased daily healthy activities by 50% with an average engagement of 14 minutes on the site
ClinicalAdvisor.com: embedded a social platform that improved user submission by 300%, comments by 400%, and Slideshow Visualizations by 53%
Bottle Bank Arcade: gamified bottle bank was used 50 times more than conventional bottle bank.
The World’s Deepest Bin: 132% more trash collected compared to conventional bin
Piano Stairs: 66% more of people use the stairs, if they can produce music with it
Speed Camera Lottery: a lottery system that causes a 22% reduction of driving speed
Toilette Seat: 44% of increase in lifting the toilet seat when urinating
Nike: used gamified feedback to drive over 5,000,000 users to beat their personal fitness goals every day of the year
Recycle Bank grew a community of 4 million members by providing a gamified recycling platform.
Chevrolet Volt: uses a green/amber indicator to give drivers visual feedback of their driving style and reduced the number of people exceeding the speed limit by 53%
Gamification offers advantages over other types of physical activity campaigns due to its ability to bypass the perceived barriers to becoming active. Gamified design can deliver health through stealth by encouraging people to play a fun, free game rather than take part in a fitness scheme.
Turn creative writing into a multiplayer game.
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