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[https://www.irs.gov/pub/irs-utl/17rpirsbehavioralinsights.pdf] - - public:weinreich
behavior_change, design, how_to - 3 | id:76146 -

This Behavioral Insights Toolkit was created as a practical resource for use by IRS employees and researchers seeking to incorporate Behavioral Insights into their work. This Toolkit describes the field of Behavioral Insights, its potential benefits, and how Behavioral Insights can be practically applied to serve taxpayers and help the IRS achieve its mission. It highlights examples of opportunity areas where Behavioral Insights has been applied both internally at the IRS and across the globe.

[https://www.nirandfar.com/2017/06/when-distraction-is-a-good-thing.html?utm_source=NirAndFar&utm_campaign=bc8a7c23cd-good_distractions&utm_medium=email&utm_term=0_9f67e23487-bc8a7c23cd-97594729&mc_cid=bc8a7c23cd&mc_eid=ab4c67da54] - - public:weinreich
behavior_change, gaming - 2 | id:76151 -

[http://www.ewriterscoach.com/the-big-bold-list-of-52-character-archetypes/] - - public:weinreich
storytelling - 1 | id:76160 -

“Using archetypes as a basis for your characters can give them the appearance of weight very quickly, because each type expresses a fundamental pattern that the audience recognizes, and this same pattern is reflected both within the character and through interaction in the larger society.”

[https://timstout.wordpress.com/graphic-novel-writing/eight-character-roles/] - - public:weinreich
storytelling - 1 | id:76164 -

The Eight Character Roles describe what function each character serves in the story. They are similar to archetypes, but with less importance on how the character behaves as a person and more importance on what each character does for the story. Character roles are not interested in how the character approaches the job, just that the job is fulfilled.

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