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How-to for govts to set up a nudge unit
This Behavioral Insights Toolkit was created as a practical resource for use by IRS employees and researchers seeking to incorporate Behavioral Insights into their work. This Toolkit describes the field of Behavioral Insights, its potential benefits, and how Behavioral Insights can be practically applied to serve taxpayers and help the IRS achieve its mission. It highlights examples of opportunity areas where Behavioral Insights has been applied both internally at the IRS and across the globe.
“Using archetypes as a basis for your characters can give them the appearance of weight very quickly, because each type expresses a fundamental pattern that the audience recognizes, and this same pattern is reflected both within the character and through interaction in the larger society.”
Good guys vs. bad guys, `Supermen' vs. the forces of evil, rabbis vs. missionaries - the colorful world of ultra-Orthodox comics fills a void for youngsters denied the pleasures of TV, and is a means for recounting historical events.
The Eight Character Roles describe what function each character serves in the story. They are similar to archetypes, but with less importance on how the character behaves as a person and more importance on what each character does for the story. Character roles are not interested in how the character approaches the job, just that the job is fulfilled.
As noted here, common principles underlie and unify many key features of human behaviour. A quick guide - "SIMPLER" - articulates a set of common "nudges" that can be used to improve programme outcomes and efficiency: Social influence - e.g., persuade by referencing peers Implementation prompts - e.g., establish steps to desired action Mandated deadlines - e.g., make deadlines prominent Personalisation - e.g., use name, not generic greeting Loss aversion - e.g., emphasise losses, not just gains Ease - e.g., reduce steps in a process Reminders - e.g., use phone calls, texts, postcards
dopamine, cortisol, oxytocin, serotonin
neurochemicals of emotions - esp oxytocin
Great site overall for how to use mTurk for research