Amy Jo Kim Superfan funnel: 1) Potential customers - who are they? what are their unmet needs? 2) Super fans 3) Job stories - design-ready insights to shape product design - lifestyle and insights re: fans Superfan screener - 3 closed ended multiple choice Q's relevant to topic, plus 3 open ended about what they're doing now, what they want Recruitment via Craigslist, taskrabbit, userinterviews.com, social media ads, friends/family, et al
20 5-minute Speed interviews with super fans - Amy Jo Kim 1. Day in the life - walk me through the parts of your day with relevant activities 2. What's working with your current approach? What have you already tried to address your pain points? What's working best for you right now? 3. What could be better? What would you change?
Here is our current list of the top 10 application-design mistakes that are both egregious and commonplace.
Week 1 When Everything Looks Like a Nail: Building Better “Behavioral Economics” Teams By Jason Collins Nudges Alone Won’t Save Nemo: Conservation in the Great Barrier Reef By John Pickering From Ph.D. to Policy: Facilitating Connections Between Junior Scholars and Policymakers By Ashley Whillans and Heather Devine Shouldn’t We Make It Easy to Use Behavioral Science for Good? By Manasee Desai RCTs Are Not (Always) the Answer By Tania Ramos and João Matos Week 2 Why Governments Need to Nudge Themselves By Michael Hallsworth and Mark Egan Behavioral Development Economics By Syon Bhanot and Aishwarya Deshpande Why Governments Should Treat Cybersecurity the Way They Do Infectious Diseases By Karen Renaud and Stephen Flowerday Pour One Out for Nudge’s Forgotten Peers By Jesse Dashefsky Helping Parents Follow Through By Nadav Klein, Keri Lintz, Ariel Kalil, and Susan E. Mayer Week 3 A New Model for Integrating Behavioral Science and Design By Sarah Reid and Ruth Schmidt Applying Behavioral Science Upstream in the Policy Design Process By Kate Phillips Lessons in “Nudging” From the Developing World By Abigail Goodnow Dalton Choice Architecture 2.0: How People Interpret and Make Sense of Nudges By Job Krijnen What the Origins of the “1 in 5” Statistic Teaches Us About Sexual Assault Policy By Alexandra Rutherford BONUS Nudge Turns 10: A Q&A With Cass Sunstein By Elizabeth Weingarten Nudge Turns 10: A Q&A With Ricard Thaler By Evan Nesterak
Government policies and services can be hard to navigate for people who are already under pressure. By understanding the effects of scarcity, we can make these easier to access for the people who need them. https://bi.dpc.nsw.gov.au/blog/2018/12/13/a-guide-to-reducing-the-effects-of-scarcity/
Whenever you're trying to change a behavior, you should ask yourself the following four questions: 1. Am I clearly prompting the target person to do the behavior I want? 2. Is the behavior really hard to do? 3. Is the target person motivated to do the behavior I want them to do? 4. Am I rewarding the target person for doing the behavior? That's it. That's your behavior-design checklist.
Innovative solutions based on how people act and make decisions in the real world are often buried in academic journals. The Behavioral Evidence Hub (B-Hub) brings them into the light of day. On the B-Hub you’ll find strategies proven to amplify the impact of programs, products, and services—and improve lives. Projects + checklists
Cowry developed three interventions to tackle these challenges and improve health and safety: painting the canteen a shade of pink proven to reduce stress hormones; introducing a gold card system whereby workers who demonstrated safe behaviours entered a weekly prize lottery; and having specialists walk around site asking scripted questions that prompt workers to think about safety.
Good list of buying nudges
At Dropbox, we’ve found that metaphors are a powerful tool to help people explore and share their experiences in more creative and meaningful ways. We use metaphors in research so people can talk about their experiences through a different lens. We can do this simply by inviting people to make a comparison through a single question. Or we can facilitate entire interviews by using tools to symbolize and explore meaning together.
Videos from Behavioral Exchange Conference 2018
A wise intervention has two key components: precision and recursion.
This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors.
But to be effective, nudges should be calibrated; “one size fits all” approaches tend to fall short of expectations. Instead, policymakers can tailor their nudges to align with these three dimensions: Spectrums of acceptability (and deviance). How strictly must targets adhere to the rule? While driving a couple of miles over the speed limit is unlikely to result in a traffic violation, attempting to bring a weapon onto an airplane requires zero-tolerance enforcement. Frequency of action. How often must the target group provide input? It may be easier to have targets make a single decision to contribute or obey, as opposed to encouraging them to repeatedly make the same decision over time. For example, people usually only need to choose to be an organ donor once, but drivers put their seat belt on every time they get into a car. Target group diversity. How heterogeneous is your target group? People may come from different socioeconomic backgrounds, have different interests, or may speak another language, all of which makes it challenging to apply a blanket rule with universal success. Moreover, targets can be geographically scattered or online, making it difficult for policymakers to surveil the target group. For example, all vehicle owners must register their cars, but not everyone should seek the same preventative medical treatments. And even those that do require similar treatments may have different motivations for doing so.
The Design Sprint Kit is an open-source resource for design leaders, product owners, developers or anyone who is learning about or running Design Sprints. Whether you are new to Design Sprints and gaining buy in for your first Sprint, or an experienced Sprint facilitator looking for new methods, this site will help you learn, plan, and contribute to the Design Sprint Methodology.
Our work published this week analyses all 111 cases studies of behavioral techniques used by governments compiled by the OECD (Organisation for Economic Co-operation and Development). Our analysis demonstrates that none of the techniques used have scientific proven effectiveness.
If you want a child to eat more vegetables, it might help to use plates illustrated with pictures of vegetables.
The table below provides guidance for thinking through when specific policy tools are useful and when choice architecture or nudging can be used to complement or enhance a particular strategy.
Sometimes it’s necessary to override the subconscious, and switch customers to a conscious state of having to make a decision. Rational override interventions prompt moments of reflection and stimulate customers to be active, aware and engaged. Although friction is generally perceived as a barrier, some situations require a micro moment of friction, carefully built-in at the right moment.
Small, medium or large — what sample size of users fits your study is a composite question. The magic number of 5 users may work magic in some studies while in some it may not. It depends on the constraints put on by project requirements, assumptions about problem discoverability and implications to the design process. Assess these factors to determine the number of users for your study: What’s the nature and scope of research — is it exploratory or validatory? Who and what kind of users are you planning to study? What’s the budget and time to finish the study? Does your research involve presenting statistically significant numbers or inferring behavioural estimates for the problem statement?
