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The key in all this is crossing the chasm—performing the acts that allow the first shoots of that mainstream market to emerge. This is a do-or-die proposition for high-tech enterprises; hence it is logical that they be the crucible in which “chasm theory” is formed. But the principles can be generalized to other forms of marketing, so for the general reader who can bear with all the high-tech examples in this book, useful lessons may be learned.
The School of Life has produced 500 films and written 5 million words. This is an enormous problem.
To stand any hope of remaining in anyone’s mind, ideas – even very good ideas – need to be brief and reduced to an essence.
That’s why, for the sake of our followers, we’ve summarised everything we believe down to eight key points: the credo of The School of Life.