Yet Another Bookmarks Service



[https://medium.com/better-humans/cognitive-bias-cheat-sheet-55a472476b18] - - public:weinreich
behavior_change, design, theory - 3 | id:253440 -

I started with the raw list of the 175 biases and added them all to a spreadsheet, then took another pass removing duplicates, and grouping similar biases (like bizarreness effect and humor effect) or complementary biases (like optimism bias and pessimism bias). The list came down to about 20 unique biased mental strategies that we use for very specific reasons. I made several different attempts to try to group these 20 or so at a higher level, and eventually landed on grouping them by the general mental problem that they were attempting to address. Every cognitive bias is there for a reason — primarily to save our brains time or energy. If you look at them by the problem they’re trying to solve, it becomes a lot easier to understand why they exist, how they’re useful, and the trade-offs (and resulting mental errors) that they introduce.

[https://www.sciencefocus.com/science/nudge-theory-ten-subtle-pushes-that-change-how-you-think/] - - public:weinreich
behavior_change, design, policy - 3 | id:253429 -

Nudges span an exceedingly wide range, and their number and variety are constantly growing. Here is a catalogue of ten important nudges — very possibly, the most important for purposes of policy — along with a few explanatory comments.

[https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3379367] - - public:weinreich
behavior_change, design, ethics - 3 | id:253428 -

Consumers, employees, students, and others are often subjected to “sludge”: excessive or unjustified frictions, such as paperwork burdens, that cost time or money; that may make life difficult to navigate; that may be frustrating, stigmatizing, or humiliating; and that might end up depriving people of access to important goods, opportunities, and services. Because of behavioral biases and cognitive scarcity, sludge can have much more harmful effects than private and public institutions anticipate. To protect consumers, investors, employees, and others, firms, universities, and government agencies should regularly conduct Sludge Audits to catalogue the costs of sludge, and to decide when and how to reduce it. Much of human life is unnecessarily sludgy. Sludge often has costs far in excess of benefits, and it can have hurt the most vulnerable members of society.

[https://www.politico.com/story/2019/06/06/epic-denmark-health-1510223] - - public:weinreich
design, management, technology - 3 | id:253348 -

an interesting case study, even outside of the IT issues, of what can happen when something designed for one culture is not adapted appropriately for another. From the very beginning, they should have had Danish doctors, nurses and designers involved in identifying the modifications that needed to be made. Just translating the words is not sufficient (and even that didn't seem to work very well).

[https://hbr.org/2019/05/improving-health-care-by-gamifying-it?utm_source=ActiveCampaign&utm_medium=email&utm_content=Rejection+Kills+%5BBest+Reads%5D&utm_campaign=Weekly+Digest+%28May+19%29] - - public:weinreich
behavior_change, design, gaming - 3 | id:251668 -

A central challenge for all health-related gamification programs is engaging participation, particularly among high-risk patients. Several design elements commonly found within gamified health and wellness programs could be made more engaging by incorporating behavioral insights.

[https://www.behavioraleconomics.com/the-three-laws-of-human-behavior/] - - public:weinreich
behavior_change, design, theory - 3 | id:251498 -

Like the physical properties of the universe, human behavior is complicated. And just as Newton’s Laws describe the motion of physical objects, these Laws of Human Behavior aim to provide a general model for how humans behave. People tend to stick to the status quo unless the forces of friction or fuel push us off of our path; behavior is a function of the person and their environment; every decision includes tradeoffs and the potential for unintended consequences.

[https://behavioralscientist.org/broadening-the-nature-of-behavioral-design/?fbclid=IwAR3Tt2zfeGS9feR3KCQgzIGTL5xHZfuUxuLNVN0Ufupq4y8xd-Qurf0qsso] - - public:weinreich
behavior_change, design, ethics - 3 | id:245240 -

So what counts as the “right” kind of problem for behavioral science to solve? Put more bluntly: How might our sense about what we should solve, or even what qualifies as a problem worth solving, be biased by how we think about what we can solve?

[https://www.mckinsey.com/business-functions/organization/our-insights/lessons-from-the-front-line-of-corporate-nudging?_lrsc=f7c5c707-7557-4e49-adaf-9df3d902baf1] - - public:weinreich
behavior_change, design, policy - 3 | id:245234 -

To gain a better understanding of how to build a successful nudge unit, we recently talked to 14 experts who have led initiatives in sectors from financial services and healthcare to advertising and retail (see sidebar, “Fourteen experts forging the future”). Most stressed that while nudging is a catchy term, it does not do full justice to the broad applications of behavioral science to the businesses for which they and their units are responsible. Behavioral science, for instance, encompasses debiasing and other tools for driving behavioral change, including incentives, education, and awareness.

[http://documents.worldbank.org/curated/en/710771543609067500/pdf/132610-REVISED-00-COUNTRY-PROFILES-dig.pdf] - - public:weinreich
behavior_change, design, international, policy - 4 | id:245229 -

This report aims to capture both the spread and form of behavioral science in 10 countries, selected based on being innovators or early adopters in the field: Australia, Canada, Denmark, France, Germany, Netherlands, Peru, Singapore, the U.S., and the UK. We hope that the experiences of these ten countries – including information on As of November 2018, there are at least 202 public entities all over the world applying behavioral insights to their policies (OECD, 2018) COUNTRY PROFILES - INTRODUCTION — 07 — how public bodies within these countries are integrating behavioral insights, how they are working to apply behavioral insights, and how these behavioral functions have been structured and staffed – can serve as useful information for all those working to leverage behavioral science to improve society. Given the expansion of behavioral science within governments; the shifting behavioral insights landscape; and the limit to, and wide distribution of, public information; this report presents a representative snapshot of the state of behavioral science within the governments of the profiled countries.

[https://www.sciencedirect.com/science/article/pii/S0022103118302427] - - public:weinreich
behavior_change, design - 2 | id:243962 -

Individuals viewed calendars showing today as the first day versus a control. • Goal motivation increased if today matched the first day on a calendar. • Individuals made more self-reported progress towards personal goals if calendar matched.

[https://www.youtube.com/watch?v=LFwSCalhSGY] - - public:weinreich
design, research, target_audience - 3 | id:243694 -

Amy Jo Kim Superfan funnel: 1) Potential customers - who are they? what are their unmet needs? 2) Super fans 3) Job stories - design-ready insights to shape product design - lifestyle and insights re: fans Superfan screener - 3 closed ended multiple choice Q's relevant to topic, plus 3 open ended about what they're doing now, what they want Recruitment via Craigslist, taskrabbit, userinterviews.com, social media ads, friends/family, et al

[https://www.youtube.com/watch?v=efZfRst1gN8&feature=youtu.be] - - public:weinreich
design, qualitative, research - 3 | id:243693 -

20 5-minute Speed interviews with super fans - Amy Jo Kim 1. Day in the life - walk me through the parts of your day with relevant activities 2. What's working with your current approach? What have you already tried to address your pain points? What's working best for you right now? 3. What could be better? What would you change?

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