Yet Another Bookmarks Service



[https://www.nngroup.com/articles/usability-testing-101/?utm_source=Alertbox&utm_campaign=efe6ce0f84-UsabilityTesting_ServiceBlueprint_20191202&utm_medium=email&utm_term=0_7f29a2b335-efe6ce0f84-24361717] - - public:weinreich
design, product, qualitative, research - 4 | id:272148 -

[http://imaginari.es/new-metaphors/] - - public:weinreich
branding, creativity, design, health_communication, how_to - 5 | id:272145 -

Through a series of workshops in 2017–18, we’ve been exploring a process for generating new kinds of metaphors, and then using those metaphors to inspire concepts for new kinds of interface design which could potentially help people understand things in different ways. The intention of the workshops is that the process might be something designers can use or adapt for idea generation, or to provoke new kinds of thinking about interface design. The extent to which the metaphors merely provide initial ‘seed’ inspiration, or actually form the basis of the resulting design, varies. Download the New Metaphors cards, v.0.3 (February 2018) — 129 MB PDF, 300 dpi Download a poster/leaflet from Interaction 18 including thumbnails of all the cards, and a shortened version of this article — 2 MB PDF Download templates / worksheets — 400 kB PDF

[https://digitalwellbeing.org/the-10-advertising-strategies-that-work-the-advertising-effect-speed-summary/] - - public:weinreich
advertising, behavior_change, design - 3 | id:272054 -

Basically, it’s Nudge for advertisers. Outlining ten evidence-based effective advertising strategies, each with a scientific underpinning, Adam Ferrier (psychologist and founder of Naked) is up there with fellow Antipodean Byron Sharp in terms of must-reads for marketers. Ferrier is a fan of ‘Action Advertising’ – influencing people by influencing actions rather than perceptions. Drawing on the evidence that advertising is notoriously poor at direct persuasion, Ferrier outlines 10 ways to influence actions instead. The underlying logic is that the easiest way to persuade someone is to allow them to persuade themselves – and this will happen quite naturally if you prompt (nudge, spur) people to act in a way consistent with a desired behaviour. Why? Because we tend to align our perceptions with our actions to avoid the mental discomfort of cognitive dissonance. In other words, if you influence action, you influence perception. Moreover, because perception-change is only a means to an end, the end being behaviour-change (buy, buy more, buy for more) – Action Advertising orientates advertising to what really matters, actioning behaviour change. For Ferrier, advertising is and must be about behaviour change; ultimately if no behaviour is changed as a result of advertising, advertising is valueless.

[https://www.mdrc.org/publication/show-don-t-tell] - - public:weinreich
behavior_change, design, training - 3 | id:271902 -

Sunstein and Thaler used the example of a high school cafeteria layout to demonstrate how small changes in our environment can influence our behavior, and we’ve discussed how a well-laid out office space can improve program participation rates. The example and our observations inspired MDRC’s Center for Behavioral Science (CABS) to create an interactive training session on the power of physical space to provide nudges. We asked training participants — staff at workforce development programs that help people find and keep employment — to try organizing their space with different goals in mind by designing a hypothetical high school cafeteria. Workshop participants received paper cut-out icons for all the essential materials — salads, hot food, snacks, desserts, beverages, cash registers, tables — and were asked to organize a logical cafeteria environment. But the directions had a catch. Each group received a unique goal: arrange the materials to maximize either: Healthy eating, Profits, or Efficiency.

[http://uxarchive.com/?ref=designtoolsweekly] - - public:weinreich
design, graphic_design, mobile - 3 | id:271281 -

UX Archive — collected the most interesting user flows that can help you analyze previous products and learn from others about what works and what doesn't. Examine tasks such as booking, logging in, onboarding, purchasing, searching, and more.

[https://www.theguardian.com/environment/2019/oct/22/electric-cars-to-get-green-number-plates-in-new-government-plan] - - public:weinreich
design, social_norms - 2 | id:269647 -

“The number of clean vehicles on our roads is increasing but we don’t notice, as it’s difficult to tell clean vehicles apart from more polluting ones. Green number plates make these vehicles, and our decision to drive in a more environmentally friendly way, more visible on roads. “We think making the changing social norm noticeable will help encourage more of us to swap our cars for cleaner options.”

[https://sites.google.com/view/behavioralpublic/home] - - public:weinreich
academia, behavior_change, design, policy - 4 | id:269540 -

This is the website for a PhD-level mini-course in behavioral public economics developed by Hunt Allcott and Dmitry Taubinsky. Through the lens of neoclassical economics, the role of government is to provide public goods, correct externalities, provide information, and address other market failures. In practice, however, some public policies are motivated by the concern that people do not act in their own best interest. For example, many countries ban drugs, tax cigarettes, alcohol, and sugary drinks, or subsidize retirement savings and energy-efficient appliances, all largely on the grounds that consumers would be better off consuming more or less than they do. Standard approaches to policy analysis rely on revealed preference assumptions to measure an agent’s welfare. Under these assumptions, the direct effect of any policy that changes choices is to reduce consumer welfare. However, empirical evidence from behavioral economics in a variety of domains suggests that people sometimes do make systematic mistakes. The field of behavioral public economics extends the theoretical and empirical tools of public economics to incorporate the possibility of consumer mistakes into questions about policy evaluation and design. This is a PhD-level mini-course in behavioral public economics. In this course, we’ll consider questions like the following: How can we do welfare analysis if choice does not necessarily identify utility? How do we empirically measure consumer biases? How do we set socially optimal policies in settings when consumers may not act in their own best interest? Nudges change behavior at low cost. Does that mean they are a good idea? What are the costs and benefits of tax complexity?

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