A Fundamental Mind Shift For Usability Testing - Jared Spool
This idea, that five to eight users will reveal 85% of all usability problems, is an old myth. It’s not true. It’s never been true. The origins of the five to eight user myth.
How to use Screening Questions to Select the Right Participants for User Research
2019 UX Research Tools Map
How to create a better research poster in less time (including templates) - YouTube
Every field in science uses the same, old, wall-of-text poster design. If we can improve the knowledge transfer efficiency of that design even by a little bit, it could have massive ripple effects on all of science. Also, poster sessions tend to suck, so here's my pitch to make them more efficient AND more fun with a new approach to designing scientific posters/academic posters that is both more usable, and easier to create!
Social and Behavior Change Monitoring Guidance | Breakthrough ACTION and RESEARCH
Breakthrough ACTION has distilled guidance on social and behavior change (SBC) monitoring methods into a collection of technical notes. Each note provides an overview of a monitoring method that may be used for SBC programs along with a description of when to use the method and its strengths and weaknesses.
Doing ethical research with vulnerable users – Bernard Tyers
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX
Unsupervised word embeddings capture latent knowledge from materials science literature | Nature
Here we show that materials science knowledge present in the published literature can be efficiently encoded as information-dense word embeddings11,12,13 (vector representations of words) without human labelling or supervision. Without any explicit insertion of chemical knowledge, these embeddings capture complex materials science concepts such as the underlying structure of the periodic table and structure–property relationships in materials. Furthermore, we demonstrate that an unsupervised method can recommend materials for functional applications several years before their discovery. This suggests that latent knowledge regarding future discoveries is to a large extent embedded in past publications. Our findings highlight the possibility of extracting knowledge and relationships from the massive body of scientific literature in a collective manner, and point towards a generalized approach to the mining of scientific literature.
How You Can Have More Impact as a People Analyst
Making Personas Truly Valuable by Making Them Scenario-based
Two new Online Tools for investigating Behaviour Change: The Theory & Techniques Tool and the Behaviour Change Technique Study Repository - Human Behaviour Change Project (HBCP)
Understanding how and why people change - Journal of Marketing Management
We applied a Hidden Markov Model* (see Figure 1) to examine how and why behaviours did or did not change. The longitudinal repeated measure design meant we knew about food waste behaviour at two points (the amount of food wasted before and after the program), changes in the amount of food wasted reported over time for each household (more or less food wasted) and other factors (e.g. self-efficacy). By using a new method we could extend our understanding beyond the overall effect (households in the Waste Not Want Not program group wasted less food after participating when compared to the control group).
How do I delete my search history? And other questions | The Behavioural Insights Team
Using Twitter as a data source: an overview of social media research tools (2019) | Impact of Social Sciences
The Toolbox Toolbox
Toolkits for design, research, creativity
Design and statistical considerations in the evaluation of digital behaviour change interventions | UCL CBC Digi-Hub Blog
Solving Brand Challenges With The Paradox Process | Branding Strategy Insider
The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain points or contradictions that need solving, and it works by using contrary perspectives to arrive at new conclusions.
5 principles for more accurate user testing – Mentally Friendly – Medium
A comprehensive UX guide to project kickoffs – UX Collective
NetworkWeaver - Weaving Smart Networks
resources for mapping, assessing and weaving networks
Moderating Online vs. In-Person Focus Groups: What's the Difference? | Research Rockstar LLC
Avoiding Kickoff Calamaties: Practical Tips for Awesome Kickoff Meetings | Research Rockstar LLC
Agenda for market research project kickoff meeting
Himalaya environment indian institute
Less is More: Delivering Value (Not Just Reams of Data From Your Research)
Mike Sherman and Neil Gains will present a method that allows you to create insightful, concise and practical reports in four steps, producing presentations that typically range from 15 to 25 pages.
Researches on mountain
The Behavioral Scientist’s Ethics Checklist - Behavioral Scientist
To ensure these partnerships are beneficial to all involved—companies, employees, customers, and researchers—behavioral scientists need a set of ethical standards for conducting research in companies. To address this need, we created The Behavioral Scientist’s Ethics Checklist. In the checklist, we outline six key principles and questions that behavioral scientists and companies should ask themselves before beginning their research. To illustrate how each principle operates in practice, we provide mini case studies highlighting the challenges other researchers and companies have faced.
Creative Feedback (Head, Heart, Body) - Google Slides
How and when to give different types of feedback on creative designs
What’s Wrong with Dot Voting Exercises – Stephen Anderson – Medium
The Question Protocol: How to Make Sure Every Form Field Is Necessary :: UXmatters
Piyush Tantia: The Importance of Context - Behavioral Scientist
Do Your Market Research Reports Need an Update? Let's Start with Your Template | Research Rockstar LLC
Learning what our target audiences think and do: extending segmentation to all four bases
The aim of this study was to establish if distinct segments were evident in a sexual health context drawing from measures sourced from four segmentation bases extending application of segmentation to all recommended bases . This study indicates how researchers can use two-step cluster analysis to identify segments, which are represented by a group of individuals who share similar characteristics that differ from other groups in the larger heterogeneous target audience. Further, this study demonstrates how available information can be used delivering a dashboard to inform program design and planning.
Using Story Completion Methods in Qualitative Research: Qualitative Research in Psychology: Vol 16, No 1
Measuring Program Outcomes: A Practical Approach - United Way of America
Guide to outcome evaluation and development of logic models
How to Respond to Skepticism of Testing Small Groups of Users
Find your hot-core early customers Part 1 of 3 (2019) - YouTube
Amy Jo Kim Superfan funnel: 1) Potential customers - who are they? what are their unmet needs? 2) Super fans 3) Job stories - design-ready insights to shape product design - lifestyle and insights re: fans Superfan screener - 3 closed ended multiple choice Q's relevant to topic, plus 3 open ended about what they're doing now, what they want Recruitment via Craigslist, taskrabbit, userinterviews.com, social media ads, friends/family, et al
Find your ideal customers with 3 magic interview questions - Part 2 of 3 (2019) - YouTube
20 5-minute Speed interviews with super fans - Amy Jo Kim 1. Day in the life - walk me through the parts of your day with relevant activities 2. What's working with your current approach? What have you already tried to address your pain points? What's working best for you right now? 3. What could be better? What would you change?
How to Visualize Statistically Significant P-Values with Squares | Depict Data Studio
A Cartoon from The New Yorker
Data viz - "I'll pause for a moment so you can let this information sink in."
5 free ways around the great paywall of academia. #Updated 2018# – Fish Thinkers
Home - B-HUB
Innovative solutions based on how people act and make decisions in the real world are often buried in academic journals. The Behavioral Evidence Hub (B-Hub) brings them into the light of day. On the B-Hub you’ll find strategies proven to amplify the impact of programs, products, and services—and improve lives. Projects + checklists
Now John Bargh’s Famous Hot-Coffee Study Has Failed To Replicate – Research Digest
Demographic differences in search engine use with implications for cohort selection | SpringerLink
What Does Probability Mean in Your Profession? – Math with Bad Drawings
When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts
We demonstrate that the mere-measurement effect occurs because asking an intention question is not perceived as a persuasion attempt. In experiments 1 and 2, we show that when persuasive intent is attributed to an intention question, consumers adjust their behavior as long as they have sufficient cognitive capacity to permit conscious correction. In experiment 3 we demonstrate that this finding holds with product choice and consumption, and we find that persuasionknowledge mediates the effects. In experiment 4, we show that when respondents are educated that an intention question is a persuasive attempt, the behavioral impact of those questions is attenuated.