Participant Nonnaiveté and the reproducibility of cognitive psychology | SpringerLink
Scotland: Mountain Dew’s epic advertising fail
Unfortunately for Mountain Dew The Scotsman didn’t include the fact that “chug” means “masturbation” in this particular part of the UK. And now, as Vice reports, the soft drink brand is being mercilessly ripped on Twitter for inadvertently telling everyone that they’re chronic masturbators. On Monday the company tweeted a .gif of a guy madly downing a bottle of Mountain Dew, with the slogan “epic thrills start with a chug”.
Why 51% in a survey isn't necessarily a 'majority' | Pew Research Center
Using a cascade approach to assess condom uptake in female sex workers inIndia
Typically, cascades are based on HIV treatment moni-toring data, which focus on getting people living with HIVto a point of viral suppression. HIV prevention cascadesfocus on the steps required to prevent HIV infection andsuccessfully implement HIV prevention programs. Preven-tion cascades include demand-side interventions that focuson increasing awareness, acceptability and uptake of pre-vention interventions, supply-side interventions that makeprevention interventions more accessible and available, andadherence interventions thatsupport ongoing adoption andcompliance with prevention behaviours or products...
When to Use Which User-Experience Research Methods
User Research: is more the merrier? – UX Collective
Small, medium or large — what sample size of users fits your study is a composite question. The magic number of 5 users may work magic in some studies while in some it may not. It depends on the constraints put on by project requirements, assumptions about problem discoverability and implications to the design process. Assess these factors to determine the number of users for your study: What’s the nature and scope of research — is it exploratory or validatory? Who and what kind of users are you planning to study? What’s the budget and time to finish the study? Does your research involve presenting statistically significant numbers or inferring behavioural estimates for the problem statement?
Webinar - Identifying and Dealing with "Bad" Survey Respondents: the Role of Attention Check Questions | QualtricsWebinar - Identifying and Dealing with "Bad" Survey Respondents: the Role of Attention Check Questions | Qualtrics
Lesson: Use "commitment" question instead of attention check questions.
MTurk Tutorials for Researchers and Academics
Using Attention Checks in Your Surveys May Harm Data Quality | Qualtrics
Potential Requestor here...what are your reactions to seeing "attention checks"? : mturk
0.05 or 0.005? P-value Wars Continue – Science-Based Medicine
For fields where the threshold for defining statistical significance for new discoveries is P < 0.05, we propose a change to P < 0.005. This simple step would immediately improve the reproducibility of scientific research in many fields. Results that would currently be called “significant” but do not meet the new threshold should instead be called “suggestive.”
Demographics and Dynamics of Mechanical Turk Workers
Google Press Center Zeitgeist
La Sec of State
Risk Management Association
Standard & Poor's
Pineapple Dance Studios
Are Virtual Focus Groups Worth It? | Doug Rupert | Pulse | LinkedIn
Null results should produce answers, not excuses — R&E Search for Evidence
The 5 Steps of Successful Customer Journey Mapping
Why You Only Need to Test with 5 Users
Mobile App Rating Scale: A New Tool for Assessing the Quality of Health Mobile Apps
Dealing with Mechanical Turk Cheaters and Speeders
Mechanical Turk 101: About Screening Surveys
Great site overall for how to use mTurk for research
Tips on using MTurk with Qualtrics | jessica e black
Writing Effective Specific Aims
Narrative Biases: When Storytelling HURTS User Experience
Summary: Overreliance on narrative details and assumptions about cause-and-effect explanations can lead to errors in judgment by UX practitioners.
How to Collaborate with Stakeholders in UX Research
A simple lil’ Empathy Map template – Appiphony Insights – Medium
Getting to Know People with Empathy Maps – Design for Business – Medium
Pattern Recognition In Action | Piers Fawkes | Pulse | LinkedIn
The influence of weight-of-evidence strategies on audience perceptions of (un)certainty when media cover contested science. - PubMed - NCBI
Controversy in science news accounts attracts audiences and draws attention to important science issues. But sometimes covering multiple sides of a science issue does the audience a disservice. Counterbalancing a truth claim backed by strong scientific support with a poorly backed argument can unnecessarily heighten audience perceptions of uncertainty. At the same time, journalistic norms often constrain reporters to "get both sides of the story" even when there is little debate in the scientific community about which truth claim is most valid. In this study, we look at whether highlighting the way in which experts are arrayed across truth claims-a strategy we label "weight-of-evidence reporting"-can attenuate heightened perceptions of uncertainty that can result from coverage of conflicting claims. The results of our study suggest weight-of-evidence strategies can indeed play a role in reducing some of the uncertainty audiences may perceive when encountering lop-sided truth claims.
An Introduction to Patient Journey Mapping | John Mitchell | Pulse | LinkedIn
When and How to Create Customer Journey Maps
Inferring App Demand from Publicly Available Data by Rajiv Garg, Rahul Telang :: SSRN
A New Framework for Customer Segmentation
Jobs to be Done
Peer crowd affiliation as a segmentation tool for young adult tobacco use -- Lisha et al. 25 (Suppl 1): i83 -- Tobacco Control
"Qualitative Research for Social Marketing: One Organization’s Journey " by Kim Longfield, Reid Moorsmith et al.
UX Resources for Beginners
To Get More Out of Social Media, Think Like an Anthropologist
The role of emotion in decision-making: A cognitive neuroeconomic approach towards understanding sexual risk behavior
How to Perform a Hashtag Search Across Multiple Channels
Design user research explained for everyone with animated gifs
Stakeholder Interviews: Engage the Octopus
Why Not to Trust Statistics | Math with Bad Drawings
Bad Behavioural Science: Failures, bias and fairy tales | EVOLVING ECONOMICS
behavioural scientists are as biased as anyone