Mary Douglas' Grid-Group Theory supercharges your organisation. It's not fear of failure, it's the comfort of mediocrity; two diagonal moves solve this. See also the: • The two levers of cultural safety • The four quadrants of effect: fatalist, hierarchist, egalitarian, individualist • The diagonal hunt: strategic use of grid and group levers ..and the merit and the social shock

ead the intriguing stories everyone wants

see the cultural shifts shaping our world

explore long-term organisational resilience

know how the brain processes your organisation/brand

see real-world results and examples

understand the science of choice

They are victims of the Sunk Cost Snare, a crippling condition rooted in the Endowment Effect. We all know the basics: humans irrationally overvalue what they own. You ask $5 for your coffee mug; you wouldn’t pay $3 for an identical one.

For ten thousand years, we were hunters, and the world was our prey. Our domain was the simple, understandable arc of a thrown spear.

Listening to Behavioural Science podcasts is more than just professional development; it’s a tactical and strategic advantage. Whether you’re in the office, at home, or navigating a global commute, these seven selections offer the meat of the discipline; actionable insights over academic fluff.

Your AI prompt is a behavioral anchor, and your prompt is the only guardrail: Here's 3 powerful resets to get brilliant answers. not just safe answers.

If you look at almost every modern business you’ll find the word personalisation. Give the customer what they want, when they want: That belief is flawed.

The Endowment Effect: A $5 mug & the Chimp brain tell us 'possession is nine points of the law'; True. We value an item we own, simply because we own it..

Naming and framing: Do we name things as they are? Or do we see them as they’re named? It’s the latter, it seems. Find out about naming, framing, and behaviour

Applying behavioral science for real-world impact for 16 years (2009–2025). Discover how behavioral science principles can be translated into tangible results. Our insights provide practical strategies for businesses and individuals seeking to drive meaningful change. Explore real-world cases and proven methods.

The
order
in
which
we
frame
data
can
have
a
greater
effect
on
our
interpretation
than
 the
data
itself. There’s
how
you
structure
your
question.

The perception of a brand as ‘premium’ or ‘fun’ is not a logical conclusion; it is a psychological feeling built over time. And affecting behavior is not about telling people what to do; it’s about making a brand easy to choose.

The shift in perspective from group averages to individual journeys is not just a mathematical curiosity; it’s a powerful new way to see the world — and a more effective way to grow success in your business, organisational, and social challenges.

Material choices can effortlessly steer perceptions, build stronger brands, drive greater perceived value, and, frankly, inspire more discerning, and more lucrative, consumer choices.

Our mental models are psychological representations of real, hypothetical, or imaginary situations that we use to anticipate events, to reason, and to underlie explanation (Charles Sanders Peirce, 1896) (Kenneth Craik, 1943). More poetically, Lipmann says, “We do not first see then define, we define first and then see.”

the next time you’re stuck in traffic, or feeling overwhelmed at work, or just rushing through life, remember the humble leaf-cutting ant. Their elegant highway code offers a profound lesson: that true efficiency and sustained success come not from individual maximum speed, but from optimizing the system’s inherent flow, often by embracing a measured, “slow and steady” pace for the greater good.

Read about the thread between #PigglyWiggly, #Toyota, and #onlineshopping in our new post 'Amazing story of Piggly Wiggly transforming shopping in 1916'... So, next time you’re wandering the aisles of your local supermarket, or effortlessly adding something to your cart online, remember Clarence Saunders in 1916. And then ask yourself: what other ‘stockrooms’ are we unknowingly wandering through, that desperately need a behavioural makeover for a better, more efficient tomorrow. Because that’s where the real power lies.

A 20 min dive into storytelling – what is it, what it isn’t, and much more. This long read that will leave you in doubt, give you the complete landscape, and fun stories (of course!)

Let’s have a look at some prompts that you can copy and paste, use, and get ahead in your work.

The journey of personal evolution is uniquely yours, but with the right digital allies, it can be a more structured, supported, and ultimately, a more successful endeavour. Are you ready to architect your better self?

It’s a reminder that in the world of marketing, sometimes the most effective strategies are the ones that focus on building lasting relationships with consumers, one consistent interaction at a time. And that, ultimately, is the secret to creating brands that are not only loved but also resilient to price pressures.

However one approaches reducing complaints, please do remember that every complaint is… well, even when you’re shouting at each other, at least you’re still talking! (and that’s why every complaint directly to you is good (really!))

it’s not just you, or me – it’s all of us: The frothy rom-coms, blockbusters, and low-brow comfort films are picked to watch immediately; The more serious, cerebral, and substantial films are picked to watch later. Welcome to the two ‘yous’, in your Netflix queue(s).

We crave deep insights into the human psyche, but we also grapple with the practicalities of time, budget, and access. Now, with the rise of synthetic respondents, the game is changing. But does this mean the end of traditional research with real participants? Not quite.

What are Synthetic Respondents? I know right. But it is quite interesting. Here's a piece covering... Unveiling the Potential • Ipsos checked the power of product testing with synthetic data • The Feedback Loop on Steroids • Blurring the Lines Between Qual and Quant • Navigating the Challenges, and more!

looking at a study that demonstrates how a simple technological innovation – the mobile phone – significantly improved the flow of information within the fishing industry.

Our aim shouldn’t be merely to make text *appear* simple but to ensure it’s *truly* comprehensible (#comprehension is the real goal)

AI leads to a 44% increase in material discoveries and a 39% rise in patent filings. However, these gains are not evenly distributed. While top researchers experience substantial productivity increases, the impact on lower-performing scientists is minimal.

These 18 books (there’s a 6a and 6b on there which is why the last number is 17!) offer a comprehensive introduction to the field, exploring the key concepts and applications of behavioral economics in the modern world across a wide range of domains.

What does Choice Architecture tell us? Everything communicates – words, images, spaces (real or virtual), timing. To the point where there is no choice to neutrally communicate: There will always be some influence from the form.

Have you ever taken a personality test and been surprised by the results? Or maybe you’ve aced every Myers-Briggs test you’ve ever encountered and swear by its accuracy. Personality tests can be a fun and insightful way to learn more about yourself, but are they a reliable tool for understanding your potential in the workplace? Here we explore the science behind personality tests and their role in the modern workplace.

Some choice Behavioural Science AI Prompt Catalysts to grab here! --> Generating text with particular characteristics, updating text with behavioural tactics, Pre mortems, and valid test approaches, too.

How we increase Bristol household foodwaste recycling by over 28% using behavioural design

Without this, your New Year’s resolution will fail (some up to 92%!). There is a better way that delivers a 50% success rate, and it involves habit forming...

Online returns can cause headaches for both retailers and shoppers. But what if we told you that returns, handled strategically, can actually be a powerful tool to build stronger customer relationships? Behavioral science offers valuable insights into the psychology of returns, and by understanding these, you can turn even unplanned returns into a positive experience for all.

Wellbeing. It might seem a little hard to get hold of. To grasp. It’s physical, right? No? Mental too? Some other stuff, perhaps? Yep; All of that. In fact, it’s these seven: 1. Moral, 2. Psychological, 3. Social, 4. Physical, 5. Emotional, 6. Cognitive, and 7. Mental.

Craving a break? We all do. But there are some surprising secrets: the magic might not lie solely in the escape itself. The anticipation, the delicious simmering excitement, can be a treasure trove of happiness in its own right. and at the end, you may have chance to change how you live. And that doesn’t even talk about the peak and then end on a break; there’s lots to get into.

Our behavioural science approach to research, strategy, and design gets results to shout about. We know we shouldn’t have favourites, but here’s a few of ours.

What is the answer to inspiring sustainable behaviour? It starts with a question – or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change by uncovering our hidden quirks, judgmental biases, and apparent irrationalities. The only change you'll need to make is how you ask.

For the first time get one set of reliable, repeatable, psychologically proven personality scores for your brand – in a few easy steps with The Hunting Dynasty. Brand personality is how your organisation expresses itself through its tone of voice, core values, beliefs, and visual identity. It’s not just about what your brand looks or sounds like — it’s about how customers feel when interacting with you. Brand personalities map to the Big 5 OCEAN human traits, or Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.

Our award-winning survey assesses how well a piece of communication is understood. We also implement and test improvements. With any communication (especially critical information such as medical, financial, instructions for the vulnerable), one can find audiences' just skim and get patchy understanding – or even worse completely misunderstand the message. With this approach, you have access to our award-winning test, proven many times over, and can compare multiple pieces of collateral to give confidence in understanding where there are challenges.