You don’t need a two-day offsite or an external consultant to start. You need ninety minutes, a whiteboard, and the willingness to ask uncomfortable questions. Pick one part of your business. Kill it on paper. Zero-base it. Horizon-audit it. Run the E/A/D on its core process. What survives is what matters. What doesn’t – you already knew, somewhere. You are one PDF away from a full structured session.

It is an interesting exercise to think about what a business, or organisation, actually does. Interesting in the sense that it can reframe how to think strategically about what to communicate, and, as a bonus, unlock a portfolio of extensions.