The perception of a brand as ‘premium’ or ‘fun’ is not a logical conclusion; it is a psychological feeling built over time. And affecting behavior is not about telling people what to do; it’s about making a brand easy to choose.

It’s a reminder that in the world of marketing, sometimes the most effective strategies are the ones that focus on building lasting relationships with consumers, one consistent interaction at a time. And that, ultimately, is the secret to creating brands that are not only loved but also resilient to price pressures.