Behavioral Economics’ Latest Bias: Seeing Bias Wherever It Looks - Bloomberg
Fear or Hope: Which Motivates More?
And as to the central question of using both fear and hope: “I think we're in a moment where fear is a stronger motivator than hope,“ Parfrey began. “I'm looking at the evidence. I'm looking at Greta Thunberg. There is a tinge of the apocalypse in her framing.“ But Parfrey was quick to add that fear, by itself, isn't the only button to press. “The data is clear on this,“ he said. “The more dire the messages sound, the more individuals will tuneout. And I say this with full-knowledge that the climate picture is dire. You have to be honest, you have to present the sobering information, yet we still have the choice before us to dramatically improve the situation or make it worse. The choice is still ours.“
Giles Paley-Phillips on Twitter: “Incredibly creative road in Holland where the right speed produces the correct key https://t.co/F0LE2WQi8F“ / Twitter
Use the 'Swarm of Bs' Technique to Successfully Form New Habits
JMU - Use of the Chatbot “Vivibot” to Deliver Positive Psychology Skills and Promote Well-Being Among Young People After Cancer Treatment: Randomized Controlled Feasibility Trial | Greer | JMIR mHealth and uHealth
Opinion | Lessons in behavioural change from railway track trespassers
A how-to guide for setting better goals — Pattern Health
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
Wikimedia Fundraising/2018-19 Report - Meta
Addressing the Social Proof Question The online fundraising team often receives questions and comments about the use of negative social proof in our fundraising messages. Social proof is the phenomenon that people are prone to copy the actions of others; for example, if an individual is exposed to a group of people doing or buying something, they are more likely to do so themselves. One of the most recognizable phrases in our fundraising banners takes the opposite approach, stating: “... fewer than 1% of readers give.” and/or “... 99% of readers don’t give.” The online fundraising team has tested, dozens of times, removing this fact from our materials. Our donation rate drops when we try. This past year we engaged with some experts in the field and asked them to explore further why we consistently see this finding. Is there something about a non-profit or a donation context that alters the rules of social proof? We plan on continuing to conduct tests this coming year in hopes of finding conclusions around the fundraising and non-profit context of social proof.
Looking at Spillovers in the Mirror: Making a Case for “Behavioral Spillunders” | Psychology
John Cutler on Twitter: “When advocating for change internally, 1) know yourself, and 2) know those around you. Are you/they ... Seekers Mix and marchers Copy/Pasters Egomaniacs https://t.co/3u6j68GieL“ / Twitter
types of people re: org change
What really influences our behaviours? | Oxfam Views & Voices
Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit - en - OECD
Campaign To Call Out Sexism And Disrespect A Winner - B&T
interactive videos give viewer a chance to take action
What’s next for psychology’s embattled field of social priming
Crafting Headlines for Change: The Art and Science of Petition Titles · Change.org
Evidence-Based Process for Prioritizing Positive Behaviors for Promotion: Zika Prevention in Latin America and the Caribbean and Applicability to Future Health Emergency Responses | Global Health: Science and Practice
To maximize the impact of Zika prevention programming efforts, a prioritization process for social and behavior change programming was developed based on a combination of research evidence and programmatic experience. Prioritized behaviors were: application of mosquito repellent, use of condoms, removing unintentional standing water, covering and scrubbing walls of water storage containers, seeking prenatal care, and seeking counseling on family planning if not planning to get pregnant.
Seven Tips for a Persuasive Call to Action | Throughline Group
How to Develop a Communication Strategy | The Compass for SBC
Why We Sometimes Make Decisions That Mystify Us : NPR
“I realized that when you're not in pain or cold or experiencing a powerful emotion like anger or fear, it's very difficult to imagine yourself in that situation,“ he says. This phenomenon can help us understand why we sometimes act in ways that mystify us, whether it's making an impulsive decision when we're hungry or freezing in a moment when we expected to be assertive. This week on Hidden Brain, we explore how certain situations cause us to become strangers to ourselves. We hear from people who can't reconcile the person they believe themselves to be with their actions while in the grip of an intense feeling. And we look at the deep psychological mystery that occurs during these moments: no matter how many times we discover the strangers living inside us, the next time always catches us by surprise.
Social and Behavior Change Buzz Words | LinkedIn
If You Want to Change the World, Design Your Data to do These Four Things
Words matter: Use them to nudge someone to change their behaviour | City Press
field of behavioral linguistics
Heidi Boisvert: How I'm using biological data to tell better stories -- and spark social change | TED Talk
LitReview_WORKPLACE INTERVENTIONS_v2.pdf - Center for Advanced Hindsight
Workplace behavior change interventions, or workplace nudges, are strategies used to encourage people to act in their own self-interest. These interventions can be made possible with the help of digital technology, such as mobile applications or email, as well as choice architecture design in the physical environments of the workplace, such as posters, objects or furniture arrangement. To this end, we are going to focus on walking, napping, and eating. First, we will examine general workplace wellness programs - what other researchers have tried, how employees reacted to the programs, and their impact. Then, we will go into further detail about interventions related to our three focus areas.
Marrying Empathy and Science to Spread Impact
Costing and Economic Evaluation | Breakthrough ACTION and RESEARCH
Currently Available Costing and Economic Evaluation Products The Business Case for Investing in Social and Behavior Change (report) new Guidelines for Costing Social and Behavior Change Interventions (report) new The Added Value of Costing Social and Behavior Change Interventions (brief) new Social and Behavior Change Business Case and Costing Webinar Generating Evidence to Inform Integrated Social and Behavior Change Programming in Nigeria Making the Business Case for Social and Behavior Change Programming (activity brief)
How Behavioral Science Solved Chicago’s Plastic Bag Problem - POLITICO
the small tax on bags was the actual driver for change, but people thought ecological factors, not the tax, had convinced them. The BeSci lessons here are first, that you can use tiny levers to effect significant change and secondly, that we don't always know, or want to admit, why we take certain decisions.
Applying behavioral insights to Intimate Partner Violence | The Behavioural Insights Team
After Uber arrives, heavy drinking increases - Daily chart
Ride-hailing apps have allowed more binging—and increased demand for bartenders
Behavioral economics from nuts to ‘nudges’ | Chicago Booth Review
a historical perspective on the evolution of behavioral economics from Richard Thaler
The 10 Advertising Strategies That Work [The Advertising Effect – Speed Summary] | DigitalWellbeing.org
Basically, it’s Nudge for advertisers. Outlining ten evidence-based effective advertising strategies, each with a scientific underpinning, Adam Ferrier (psychologist and founder of Naked) is up there with fellow Antipodean Byron Sharp in terms of must-reads for marketers. Ferrier is a fan of ‘Action Advertising’ – influencing people by influencing actions rather than perceptions. Drawing on the evidence that advertising is notoriously poor at direct persuasion, Ferrier outlines 10 ways to influence actions instead. The underlying logic is that the easiest way to persuade someone is to allow them to persuade themselves – and this will happen quite naturally if you prompt (nudge, spur) people to act in a way consistent with a desired behaviour. Why? Because we tend to align our perceptions with our actions to avoid the mental discomfort of cognitive dissonance. In other words, if you influence action, you influence perception. Moreover, because perception-change is only a means to an end, the end being behaviour-change (buy, buy more, buy for more) – Action Advertising orientates advertising to what really matters, actioning behaviour change. For Ferrier, advertising is and must be about behaviour change; ultimately if no behaviour is changed as a result of advertising, advertising is valueless.
David Oliver: Do public campaigns relieve pressure on emergency departments? | The BMJ
Many participants were perfectly aware of alternative services. But the patients’ perception was that such services were overstretched or hard to access. In a structured survey of 25 departments, emergency staff shared similar perceptions. Perhaps what seems to be inappropriate or avoidable use is actually an active and semi-informed choice.
Get A Dog
Instead of trying to trigger a behavior change by trying to create a habit among your users, create an environment where a one-time action might result in the same behavior change.
The benefits and risks of public awareness campaigns: World Antibiotic Awareness Week in context - The BMJ
the report sits uncomfortably with evidence that information needs vary across contexts; a 2018 review of awareness raising interventions across different target populations found success varied markedly.  The same message that will draw attention from policy makers may not resonate with the public and care providers around the world.
Ogilvy - The Annual 2018-19 - BI case studies
100 Books to Become a Behavioral Designer — Part 4 - Behavioral Design Hub - Medium
Knowing you don’t know: the only way to change behaviour. — MoreThanNow
EAST for Health & Safety | The Behavioural Insights Team
Behavior Change For Nature: A Behavioral Science Toolkit for Practitioners | The Behavioural Insights Team
How to Get Others to Adopt Your Recommendation - Duarte
A Picture is Worth a Thousand Words: Using Behavioural Insights In Visual Communication | Institute for Public Relations
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
Behavioral Design: The scientific approach to designing for behavior change for product managers, designers, & researchers
how-to guide - excellent explanation
Applying Behavioral Economics to the Streamlining and Reduction of Regulation
How governments ‘nudge’ you to regulate your economic behavior - Economy & Finance - Haaretz.com
How Curiosity Makes You Crave - Scientific American
How to Influence Choice Through Default Effect - UX Planet
Empowering interventions to promote sustainable lifestyles: Testing the habit discontinuity hypothesis in a field experiment - ScienceDirect
Life course changes disrupt old habits and may create a mood for more change. • An intervention to promote sustainable behaviours was tested among 800 households. • Behaviour change was more likely if participants recently had moved house. • The results were compared with non-movers and a no-intervention control group. • The ‘window of opportunity’ lasted up to three months after relocation.