The magic number of people needed to create social change
A new study published in Science has quantified the number of people who need to take a stand before they can affect societal change on important topics like sexual harassment and human rights. And that number? It’s a mere 25% of any group. Only 25% of people need to adopt a new social norm to create an inflection point where everyone in the group follows.
The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants | npj Digital Medicine
Our results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.
Social Advertising Isn't Really Driving Conversions - eMarketer
An August 2017 survey from CivicScience, a next-generation consumer and media analytics company, found that very few US internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat.
CLAIM 1: It only takes 21-days to form a habit | Digital Psychology Training for UX, Design & Marketing
From my own experience, there appears to be a scientific trend (that I have not systematically evaluated) that successful behavior change programs tend to run for approximately 2-months, and that after this point, there is a large drop in adherence and impact. The big statistical meta-analysis that I carried out a few years back (http://www.jmir.org/2011/1/e17/), showed that online programs lasting more than 4 months, all failed. So as a rule of thumb, for most general purposes, 8-weeks is not a bad approximate time duration for many programs.
Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
Opinion | Why Is Behavioral Economics So Popular? - The New York Times
The fight over using synthetic rhino horns to stop poaching
Getting Kids to Eat More Vegetables - The New York Times
If you want a child to eat more vegetables, it might help to use plates illustrated with pictures of vegetables.
New: The Behavioral Economics Guide 2018 | Behavioraleconomics.com | The BE Hub
A Lawyer, an Economist, a Marketer, and a Behavioral Scientist Go into a Bar... - Behavioral Scientist
The table below provides guidance for thinking through when specific policy tools are useful and when choice architecture or nudging can be used to complement or enhance a particular strategy.
Do people like government 'nudges'? Study says: Yes
Designing to Avoid "Ordinary Unethicality": A Q&A with Yuval Feldman - Behavioral Scientist
Diffusion of Innovation — Impact by Design
If you or a small group of colleagues are the ones trying to bring a new practice to your organization, you are an innovator. You are inspired by a new practice you discovered, but will likely face problems getting it accepted. Consider that the challenges you experience when spreading a new practice are totally normal. It doesn’t mean you are failing, should stop trying, or there is anything “wrong” with staff and colleagues. It just means that your role is to plan how to motivate other members of the system
Behavioural Economics for Kids
How to Talk to Someone Who Refuses to Accept Reality, According to Behavioral Science | Inc.com
You need to show the other party that his beliefs are actually in conflict with his own values and goals, all without making him defensive. It sounds like a tall order, but Tsipurksy insists it is possible. Offering concrete examples of people who have changed their minds can help. So can suggesting that a person's previous opinion was understandable given the information he or she had at the time.
Nudges aren’t the holy grail of behaviour change - Liveworkstudio
Sometimes it’s necessary to override the subconscious, and switch customers to a conscious state of having to make a decision. Rational override interventions prompt moments of reflection and stimulate customers to be active, aware and engaged. Although friction is generally perceived as a barrier, some situations require a micro moment of friction, carefully built-in at the right moment.
Using a cascade approach to assess condom uptake in female sex workers inIndia
Typically, cascades are based on HIV treatment moni-toring data, which focus on getting people living with HIVto a point of viral suppression. HIV prevention cascadesfocus on the steps required to prevent HIV infection andsuccessfully implement HIV prevention programs. Preven-tion cascades include demand-side interventions that focuson increasing awareness, acceptability and uptake of pre-vention interventions, supply-side interventions that makeprevention interventions more accessible and available, andadherence interventions thatsupport ongoing adoption andcompliance with prevention behaviours or products...
Agents of Change Summit 2018 - YouTube
29 videos of sessions on behavior change
Recorded Calls Beat Facebook Ads in Getting Residents to Request Free Smoke Alarm, Study Suggests - 2018 - News Releases - News - Johns Hopkins Bloomberg School of Public Health
Why Wellness Programs Don’t Work So Well - Knowledge@Wharton
A 'one size fits all' approach is often the fundamental flaw of these programs, say Wharton and Penn researchers.
How to Tell Stories About Complex Issues
Champions and “Champion-ness”: Measuring Efforts to Create Champions for Policy Change
Too lazy to work out, eat well, or save money? Bribe yourself with habit points | A Life of Productivity
Social Cognitive Theory for Social Marketing Research and Practice - On Social Marketing and Social Change
As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. What is a theory? In science, it is a way in which we think about how the...
When a Nudge Feels Like a Shove | EdSurge News
Persuasive Messages Couched In Emotion May Backfire
New research finds that people tend toward appeals that aren't simply more positive or negative but are infused with emotionality, even when they're trying to sway an audience that may not be receptive to such language. The findings appear in Psychological Science, a journal of the Association for Psychological Science
Peer Crowd Identification and Adolescent Health Behaviors: Results From a Statewide Representative Study - Jeffrey W. Jordan, Carolyn A. Stalgaitis, John Charles, Patrick A. Madden, Anjana G. Radhakrishnan, Daniel Saggese, 2018
How to persuade people (hint: not by telling them they're stupid) | Business to business | The Guardian
Behavioral Economics: Are Nudges Cost-Effective? | UCLA Anderson School of Management
Change behaviors by changing perception of normal | Stanford News
In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.
Development of a dynamic computational model of social cognitive theory
To Make Better Choices, Look at All Your Options Together
Government behavioural economics 'nudge unit' needs a shove in a new direction
In that study, gender and ethnicity information was removed from descriptions of potential job candidates. It was a study designed to interrupt unconscious biases against women and ethnic minorities. The results were surprising - blind recruitment made things worse for women and members of ethnic minorities. These results illustrate the limits of behavioural economics in action.
Home - Focus Games
Heribert Watzke: The brain in your gut | TED Talk | TED.com
Approaches to promote handwashing and sanitation behaviour change in low- and middle-income countries - The Campbell Collaboration
Why Sexy Ads Don't Make Money
How To Convert "Likes" into Meaningful Behavior
Live longer: Secrets of the world’s healthiest village revealed | Health | Life & Style | Express.co.uk
5 Types of Engagement Emails to Nudge Users Towards Aha Moments | Customer.io
Follow-Up: The Reasons People Don't Return Their Shopping Carts - Scientific American Blog Network
Nudging by Government: Progress, Impact and Lessons Learnt
How-to for govts to set up a nudge unit
Behavioral Insights Toolkit
This Behavioral Insights Toolkit was created as a practical resource for use by IRS employees and researchers seeking to incorporate Behavioral Insights into their work. This Toolkit describes the field of Behavioral Insights, its potential benefits, and how Behavioral Insights can be practically applied to serve taxpayers and help the IRS achieve its mission. It highlights examples of opportunity areas where Behavioral Insights has been applied both internally at the IRS and across the globe.