Men Don’t Recycle Because They Don’t Want People Thinking They're Gay, Study Finds - VICE
The Elusive Green Consumer
Lots of examples of behavioral science-driven interventions to drive environmentally friendly behavior
Octalysis Gamification: the secret weapon to help save the environment? (1/3) - The Octalysis Group
Behaviour Change for Sustainability: Keeping Promises: Do Pledges Work?
Environmental Sustainability and Behavioral Science: Meta-Analysis of Proenvironmental Behavior Experiments - Richard Osbaldiston, John Paul Schott, 2012
To provide practitioners with useful information about how to promote proenvironmental behavior (PEB), a meta-analysis was performed on 87 published reports containing 253 experimental treatments that measured an observed, not self-reported, behavioral outcome. Most studies combined multiple treatments, and this confounding precluded definitive conclusions about which individual treatments are most effective. Treatments that included cognitive dissonance, goal setting, social modeling, and prompts provided the overall largest effect sizes (Hedge’s g > 0.60).
Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.
Looking EAST at the #UpcycleRevolution | Contagious Truth
Psychology study helps lower water use in Encinitas | Encinitas Advocate
Blog: Behaviour change towards a circular economy - Part 1 - RSA
Influence People by Leveraging the Brain’s Laziness - HBR
Anyone interested in influence should start by focusing on the environment of the individual they are trying to affect. Analyze that environment and find ways to make desirable actions easy and undesirable actions difficult. Remember that the human cognitive system aims to get the best possible outcome for the least possible energy cost.
The @OPOWER experience – peer comparisons can reduce energy usage, and other industries may understand behavior as well or better than health care | Ted Eytan, MD
Smoking, drinking and eating: public health should not be all about the individual
Giving people access to healthier food isn’t enough | The Incidental Economist
Stop wasting money on motivating your customers
Up-stream, Mid-stream and Down-Stream Social Marketing. Defining the term | Professor Jeff French | LinkedIn
Can Mad Men’s Don Draper save the planet? - The Ecologist
If it’s too hard to change people, change their environment!
Tapping our powers of persuasion
In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
The Secret to Turning Consumers Green It isn't financial incentives. It isn't more information. It's guilt.
A Striking Behaviour Change? « Uscreates Point of View
How Social Pressure Can Drive Eco-Consciousness — Plenty Magazine
Fostering Sustainable Behavior
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.