Behaviour Change for Conservation Online Course • Change | Change Wildlife Consumer Behaviour
Welcome to the Behaviour Change for Conservation online course. This open-access online course has been specifically developed to guide behavioural change practitioners, social marketers, communicators, and anyone else looking to develop or implement a behavioural change intervention for conservation gain. The course is spilt into five modules. You can navigate directly to a specific module should you choose. MODULE 1: Outline and overview of opportunities MODULE 2: Designing messaging for impact: framing, priming, and timing MODULE 3: Choosing the right messenger MODULE 4: Identifying mechanisms for impact: behavioural theories, models, and frameworks for change MODULE 5: Insight to inform approaches, research to guide adaptive management, impact measurement
Sandeep Anand on Twitter: “This ‘No honking’ ad by Mumbai Police is pure gold
How Behavioral Science Solved Chicago’s Plastic Bag Problem - POLITICO
the small tax on bags was the actual driver for change, but people thought ecological factors, not the tax, had convinced them. The BeSci lessons here are first, that you can use tiny levers to effect significant change and secondly, that we don't always know, or want to admit, why we take certain decisions.
Get A Dog
Instead of trying to trigger a behavior change by trying to create a habit among your users, create an environment where a one-time action might result in the same behavior change.
Behavior Change For Nature: A Behavioral Science Toolkit for Practitioners | The Behavioural Insights Team
Empowering interventions to promote sustainable lifestyles: Testing the habit discontinuity hypothesis in a field experiment - ScienceDirect
Life course changes disrupt old habits and may create a mood for more change. • An intervention to promote sustainable behaviours was tested among 800 households. • Behaviour change was more likely if participants recently had moved house. • The results were compared with non-movers and a no-intervention control group. • The ‘window of opportunity’ lasted up to three months after relocation.
How conservation initiatives go to scale | Nature Sustainability
You can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.
The climate mitigation gap: education and government recommendations miss the most effective individual actions - IOPscience
Crafting environmental messages to affect social change – Please keep to the path
Messages focused on the economic costs or negative impacts to individuals were more effective than motivational messaging in gaining support from the public and reducing the psychological distance of an environmental issue.
Defaults Are Not the Same by Default - Behavioral Scientist
To do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective. In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective. In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.
Men Don’t Recycle Because They Don’t Want People Thinking They're Gay, Study Finds - VICE
The Elusive Green Consumer
Lots of examples of behavioral science-driven interventions to drive environmentally friendly behavior
Octalysis Gamification: the secret weapon to help save the environment? (1/3) - The Octalysis Group
Behaviour Change for Sustainability: Keeping Promises: Do Pledges Work?
Environmental Sustainability and Behavioral Science: Meta-Analysis of Proenvironmental Behavior Experiments - Richard Osbaldiston, John Paul Schott, 2012
To provide practitioners with useful information about how to promote proenvironmental behavior (PEB), a meta-analysis was performed on 87 published reports containing 253 experimental treatments that measured an observed, not self-reported, behavioral outcome. Most studies combined multiple treatments, and this confounding precluded definitive conclusions about which individual treatments are most effective. Treatments that included cognitive dissonance, goal setting, social modeling, and prompts provided the overall largest effect sizes (Hedge’s g > 0.60).
Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.
Looking EAST at the #UpcycleRevolution | Contagious Truth
Psychology study helps lower water use in Encinitas | Encinitas Advocate
Blog: Behaviour change towards a circular economy - Part 1 - RSA
Influence People by Leveraging the Brain’s Laziness - HBR
Anyone interested in influence should start by focusing on the environment of the individual they are trying to affect. Analyze that environment and find ways to make desirable actions easy and undesirable actions difficult. Remember that the human cognitive system aims to get the best possible outcome for the least possible energy cost.
The @OPOWER experience – peer comparisons can reduce energy usage, and other industries may understand behavior as well or better than health care | Ted Eytan, MD
Smoking, drinking and eating: public health should not be all about the individual
Giving people access to healthier food isn’t enough | The Incidental Economist
Stop wasting money on motivating your customers
Up-stream, Mid-stream and Down-Stream Social Marketing. Defining the term | Professor Jeff French | LinkedIn
Can Mad Men’s Don Draper save the planet? - The Ecologist
If it’s too hard to change people, change their environment!
Tapping our powers of persuasion
In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
The Secret to Turning Consumers Green It isn't financial incentives. It isn't more information. It's guilt.
A Striking Behaviour Change? « Uscreates Point of View
How Social Pressure Can Drive Eco-Consciousness — Plenty Magazine
Fostering Sustainable Behavior
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.