Yet Another Bookmarks Service



[https://www.changewildlifeconsumers.org/change/behaviour-change-for-conservation-online-course/] - - public:weinreich
behavior_change, environment, how_to, social_marketing, training - 5 | id:285239 -

Welcome to the Behaviour Change for Conservation online course. This open-access online course has been specifically developed to guide behavioural change practitioners, social marketers, communicators, and anyone else looking to develop or implement a behavioural change intervention for conservation gain. The course is spilt into five modules. You can navigate directly to a specific module should you choose. MODULE 1: Outline and overview of opportunities MODULE 2: Designing messaging for impact: framing, priming, and timing MODULE 3: Choosing the right messenger MODULE 4: Identifying mechanisms for impact: behavioural theories, models, and frameworks for change MODULE 5: Insight to inform approaches, research to guide adaptive management, impact measurement

[https://www.politico.com/news/magazine/2019/11/21/plastic-bag-environment-policy-067879?utm_source=Human+Risk&utm_campaign=0461ad06ff-EMAIL_CAMPAIGN_7_12_2019_0_9_COPY_01&utm_medium=email&utm_term=0_a604cc998d-0461ad06ff-85786321] - - public:weinreich
behavior_change, environment, policy, price - 4 | id:272093 -

the small tax on bags was the actual driver for change, but people thought ecological factors, not the tax, had convinced them. The BeSci lessons here are first, that you can use tiny levers to effect significant change and secondly, that we don't always know, or want to admit, why we take certain decisions.

[https://peoplescience.maritz.com/Articles/2019/Get-A-Dog#.XdHpTC3kciA.linkedin] - - public:weinreich
behavior_change, environment - 2 | id:272024 -

Instead of trying to trigger a behavior change by trying to create a habit among your users, create an environment where a one-time action might result in the same behavior change.

[https://www.sciencedirect.com/science/article/pii/S0272494415300487] - - public:weinreich
behavior_change, environment, place - 3 | id:271918 -

Life course changes disrupt old habits and may create a mood for more change. • An intervention to promote sustainable behaviours was tested among 800 households. • Behaviour change was more likely if participants recently had moved house. • The results were compared with non-movers and a no-intervention control group. • The ‘window of opportunity’ lasted up to three months after relocation.

[https://www.nature.com/articles/s41893-019-0384-1.epdf?author_access_token=njVqmygd_g1KxYf4M0-RJ9RgN0jAjWel9jnR3ZoTv0MWluUZTk_2KWmnE5f8I6FGgR--ouuiEbShcohwnP_gPhSbx8yZouSMRv-IVTBRPLHgZUoAkSSJ7pXQ68Hb0uqRZGu3jAgq3gxVEx8zvKzBRA%3D%3D] - - public:weinreich
behavior_change, campaign_effects, environment, social_marketing, social_norms - 5 | id:271299 -

You can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.

[https://keeptothepath.com/2019/05/23/crafting-environmental-messages-to-affect-social-change/] - - public:weinreich
behavior_change, environment, health_communication - 3 | id:266626 -

Messages focused on the economic costs or negative impacts to individuals were more effective than motivational messaging in gaining support from the public and reducing the psychological distance of an environmental issue.

[https://behavioralscientist.org/defaults-are-not-the-same-by-default/] - - public:weinreich
behavior_change, design, environment, theory - 4 | id:266531 -

To do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective. In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective. In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.

[http://journals.sagepub.com/doi/abs/10.1177/0013916511402673] - - public:weinreich
behavior_change, campaign_effects, environment, evaluation - 4 | id:186975 -

To provide practitioners with useful information about how to promote proenvironmental behavior (PEB), a meta-analysis was performed on 87 published reports containing 253 experimental treatments that measured an observed, not self-reported, behavioral outcome. Most studies combined multiple treatments, and this confounding precluded definitive conclusions about which individual treatments are most effective. Treatments that included cognitive dissonance, goal setting, social modeling, and prompts provided the overall largest effect sizes (Hedge’s g > 0.60).

[https://keeptothepath.com/2018/07/19/understanding-how-messaging-is-perceived-by-the-public-through-a-new-theoretical-model/] - - public:weinreich
behavior_change, environment, health_communication, theory - 4 | id:186788 -

The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.

[https://hbr.org/2015/05/influence-people-by-leveraging-the-brains-laziness] - - public:weinreich
behavior_change, design, environment - 3 | id:76787 -

Anyone interested in influence should start by focusing on the environment of the individual they are trying to affect. Analyze that environment and find ways to make desirable actions easy and undesirable actions difficult. Remember that the human cognitive system aims to get the best possible outcome for the least possible energy cost.

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