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Innovative solutions based on how people act and make decisions in the real world are often buried in academic journals. The Behavioral Evidence Hub (B-Hub) brings them into the light of day. On the B-Hub you’ll find strategies proven to amplify the impact of programs, products, and services—and improve lives. Projects + checklists
Now John Bargh’s Famous Hot-Coffee Study Has Failed To Replicate – Research Digest
When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts
We demonstrate that the mere-measurement effect occurs because asking an intention question is not perceived as a persuasion attempt. In experiments 1 and 2, we show that when persuasive intent is attributed to an intention question, consumers adjust their behavior as long as they have sufficient cognitive capacity to permit conscious correction. In experiment 3 we demonstrate that this finding holds with product choice and consumption, and we find that persuasionknowledge mediates the effects. In experiment 4, we show that when respondents are educated that an intention question is a persuasive attempt, the behavioral impact of those questions is attenuated.
Healthcare access: A sequence-sensitive approach - ScienceDirect
•Despite its sequential nature, healthcare seeking is often analysed as single event. •We demonstrate the value of sequential healthcare data analysis. •Descriptive analysis exposes otherwise neglected behavioural patterns. •Sequence-insensitive indicators can be inconsistent and misleading. •Sequence-sensitive evaluation hints at adverse behaviours of wealthy patients.
Using a cascade approach to assess condom uptake in female sex workers inIndia
Typically, cascades are based on HIV treatment moni-toring data, which focus on getting people living with HIVto a point of viral suppression. HIV prevention cascadesfocus on the steps required to prevent HIV infection andsuccessfully implement HIV prevention programs. Preven-tion cascades include demand-side interventions that focuson increasing awareness, acceptability and uptake of pre-vention interventions, supply-side interventions that makeprevention interventions more accessible and available, andadherence interventions thatsupport ongoing adoption andcompliance with prevention behaviours or products...
The role of emotion in decision-making: A cognitive neuroeconomic approach towards understanding sexual risk behavior
Bad Behavioural Science: Failures, bias and fairy tales | EVOLVING ECONOMICS
behavioural scientists are as biased as anyone
Behavioral Design: When to Fire a Cannon and When to Use a Precision Knife | Nicolae NAUMOF | LinkedIn
‘Nudge unit’ defies sceptics to change Whitehall thinking - FT.com
How To Use The Cartesian Questions, Plus *New* Tool! - The Launchpad - The Coaching Tools Company Blog
Don’t Believe Your Customers! — Strategyzer
Films Are Films: Measuring the Social Impact of Documentary Films | Aggregate
In Tests, Scientists Try to Change Behaviors - WSJ
Behavioural tracking and neuroscience are tools for sustainable innovation | Guardian Sustainable Business | theguardian.com
As David Ogilvy, the marketer, once said, "The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say."
Does the Science of Human Behavior Only Show Us What We Want to See? - Pacific Standard: The Science of Society
The 15 Best Behavioural Science Graphs of 2010-13
Why marketers should stop asking customers why they do things - mUmBRELLA
Social Media and the Science of Health Behavior
Social hacking « Blog Archive « Dan Ariely
What Marketing Research needs to learn from Behavioral Economics | Joel Rubinson on Marketing Research
The Assessment of User Engagement with eHealth Content: The eHealth Engagement Scale
Changing Health and Wealth Behaviors with Analytics - The Conversation - Harvard Business Review
Survey questions can influence behavior
A study find that just asking about behavior can lead to an increase in that behavior -- whether positive or negative.
Fostering Sustainable Behavior
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Higher Education Center for Prevention of Alcohol and Other Drugs
Captology - Stanford Persuasive Technology Lab
Insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.