Social and Behavior Change Monitoring Guidance | Breakthrough ACTION and RESEARCH
Breakthrough ACTION has distilled guidance on social and behavior change (SBC) monitoring methods into a collection of technical notes. Each note provides an overview of a monitoring method that may be used for SBC programs along with a description of when to use the method and its strengths and weaknesses.
How You Can Have More Impact as a People Analyst
Two new Online Tools for investigating Behaviour Change: The Theory & Techniques Tool and the Behaviour Change Technique Study Repository - Human Behaviour Change Project (HBCP)
Understanding how and why people change - Journal of Marketing Management
We applied a Hidden Markov Model* (see Figure 1) to examine how and why behaviours did or did not change. The longitudinal repeated measure design meant we knew about food waste behaviour at two points (the amount of food wasted before and after the program), changes in the amount of food wasted reported over time for each household (more or less food wasted) and other factors (e.g. self-efficacy). By using a new method we could extend our understanding beyond the overall effect (households in the Waste Not Want Not program group wasted less food after participating when compared to the control group).
Design and statistical considerations in the evaluation of digital behaviour change interventions | UCL CBC Digi-Hub Blog
The Behavioral Scientist’s Ethics Checklist - Behavioral Scientist
To ensure these partnerships are beneficial to all involved—companies, employees, customers, and researchers—behavioral scientists need a set of ethical standards for conducting research in companies. To address this need, we created The Behavioral Scientist’s Ethics Checklist. In the checklist, we outline six key principles and questions that behavioral scientists and companies should ask themselves before beginning their research. To illustrate how each principle operates in practice, we provide mini case studies highlighting the challenges other researchers and companies have faced.
Piyush Tantia: The Importance of Context - Behavioral Scientist
Home - B-HUB
Innovative solutions based on how people act and make decisions in the real world are often buried in academic journals. The Behavioral Evidence Hub (B-Hub) brings them into the light of day. On the B-Hub you’ll find strategies proven to amplify the impact of programs, products, and services—and improve lives. Projects + checklists
Now John Bargh’s Famous Hot-Coffee Study Has Failed To Replicate – Research Digest
When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts
We demonstrate that the mere-measurement effect occurs because asking an intention question is not perceived as a persuasion attempt. In experiments 1 and 2, we show that when persuasive intent is attributed to an intention question, consumers adjust their behavior as long as they have sufficient cognitive capacity to permit conscious correction. In experiment 3 we demonstrate that this finding holds with product choice and consumption, and we find that persuasionknowledge mediates the effects. In experiment 4, we show that when respondents are educated that an intention question is a persuasive attempt, the behavioral impact of those questions is attenuated.
Healthcare access: A sequence-sensitive approach - ScienceDirect
•Despite its sequential nature, healthcare seeking is often analysed as single event. •We demonstrate the value of sequential healthcare data analysis. •Descriptive analysis exposes otherwise neglected behavioural patterns. •Sequence-insensitive indicators can be inconsistent and misleading. •Sequence-sensitive evaluation hints at adverse behaviours of wealthy patients.
Using a cascade approach to assess condom uptake in female sex workers inIndia
Typically, cascades are based on HIV treatment moni-toring data, which focus on getting people living with HIVto a point of viral suppression. HIV prevention cascadesfocus on the steps required to prevent HIV infection andsuccessfully implement HIV prevention programs. Preven-tion cascades include demand-side interventions that focuson increasing awareness, acceptability and uptake of pre-vention interventions, supply-side interventions that makeprevention interventions more accessible and available, andadherence interventions thatsupport ongoing adoption andcompliance with prevention behaviours or products...
The role of emotion in decision-making: A cognitive neuroeconomic approach towards understanding sexual risk behavior
Bad Behavioural Science: Failures, bias and fairy tales | EVOLVING ECONOMICS
behavioural scientists are as biased as anyone
Behavioral Design: When to Fire a Cannon and When to Use a Precision Knife | Nicolae NAUMOF | LinkedIn
‘Nudge unit’ defies sceptics to change Whitehall thinking - FT.com
How To Use The Cartesian Questions, Plus *New* Tool! - The Launchpad - The Coaching Tools Company Blog
Don’t Believe Your Customers! — Strategyzer
Films Are Films: Measuring the Social Impact of Documentary Films | Aggregate
In Tests, Scientists Try to Change Behaviors - WSJ
Behavioural tracking and neuroscience are tools for sustainable innovation | Guardian Sustainable Business | theguardian.com
As David Ogilvy, the marketer, once said, "The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say."
Does the Science of Human Behavior Only Show Us What We Want to See? - Pacific Standard: The Science of Society
The 15 Best Behavioural Science Graphs of 2010-13
Why marketers should stop asking customers why they do things - mUmBRELLA
Social Media and the Science of Health Behavior
Social hacking « Blog Archive « Dan Ariely
What Marketing Research needs to learn from Behavioral Economics | Joel Rubinson on Marketing Research
The Assessment of User Engagement with eHealth Content: The eHealth Engagement Scale
Changing Health and Wealth Behaviors with Analytics - The Conversation - Harvard Business Review
Survey questions can influence behavior
A study find that just asking about behavior can lead to an increase in that behavior -- whether positive or negative.
Fostering Sustainable Behavior
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Higher Education Center for Prevention of Alcohol and Other Drugs
Captology - Stanford Persuasive Technology Lab
Insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.