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[https://www.fastcompany.com/90176846/the-magic-number-of-people-needed-to-create-social-change] - - public:weinreich
behavior_change, social_change, social_norms - 3 | id:186807 -

A new study published in Science has quantified the number of people who need to take a stand before they can affect societal change on important topics like sexual harassment and human rights. And that number? It’s a mere 25% of any group. Only 25% of people need to adopt a new social norm to create an inflection point where everyone in the group follows.

[http://www.impactbydesigninc.org/diffusion-of-innovation] - - public:weinreich
behavior_change, how_to, organization, social_change, theory - 5 | id:177130 -

If you or a small group of colleagues are the ones trying to bring a new practice to your organization, you are an innovator. You are inspired by a new practice you discovered, but will likely face problems getting it accepted. Consider that the challenges you experience when spreading a new practice are totally normal. It doesn’t mean you are failing, should stop trying, or there is anything “wrong” with staff and colleagues. It just means that your role is to plan how to motivate other members of the system

[http://www.comminit.com/ict-4-development/content/mobile-phones-tool-social-behavioural-change?utm_medium=email&utm_campaign=drumbeat678&utm_content=mobile-phones-tool-social-behavioural-change] - - public:weinreich
behavior_change, mobile, sample_campaigns, social_change - 4 | id:77150 -

This group of papers on the use of mobile phones in India for social and behaviour change is the product of research and a two-day multi-stakeholder consultation in May 2013 sponsored by the United Nations Children's Fund (UNICEF) and the Digital Empowerment Foundation (DEF), leading to the formation of the organisation Mobile Social & Behavioural Change (MSBC). The white paper and the working paper present key areas where mobiles are contributing to social and behavioural changes and the limitations, as well as the scope, for expanding the social space for mobiles. The case studies paper is based upon examples of "mobile’s power to trigger new form[s] of social identity, including cultural, political and economic identities."

[http://www.comminit.com/evidencesummit/category/sites/global/evidence-summit] - - public:weinreich
behavior_change, evaluation, sample_campaigns, social_change, social_marketing - 5 | id:77231 -

Supporting USAID's "renewed emphasis on the application of research and evaluation to inform strategic thinking about development for low- and middle-income countries with a focus on "achieving the social and behavior changes needed to end preventable child deaths and improve under five development". All 1,313 papers identified can be accessed, searched and filtered to your interests

[http://www.activationpoint.org/] - - public:weinreich
behavior_change, social_change, strategy - 3 | id:79400 -

A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)

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