What are you asking people to do? > by Brooke Tully
Ogilvy on Twitter: “Getting kids to wash their hands is hard, especially in places where adults too overlook hand hygiene. This behavior changing idea turned hand washing into an everyday habit & won the Creative Effectiveness Grand Prix at #CannesLions #
soap-infused sticks of chalk
8 tips for developing and designing successful behaviour change apps and websites - BehaviourWorks Australia
How Do You Win an Argument? | Psychology Today
Well, if we want to sway other people to our “correct“ vision of things, we are most likely to do that by having a strong relationship with them. Ironically, it is through carefully and compassionately listening to others that we are more likely to sway their views.
Swachh Bharat shows how to nudge the right way - The Financial Express
Great examples of how behavioral insights have been applied to behavior change in India
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
Nudge: Increasing Traffic Safety with Duct Tape - YouTube
jake albaugh on Twitter: “I made https://t.co/FMDljTqg8Z to keep track of how long I have been free of nicotine. Watching it count has been more rewarding than chewing on cinnamon toothpicks. https://t.co/gAwsCPfjgH“ / Twitter
Behavioral Insights at the United Nations: Achieving Agenda 2030
The Value of Social, Behavioral, and Economic Sciences to National Priorities: A Report for the National Science Foundation | The National Academies Press (free pdf)
Nearly every major challenge the United States faces—from alleviating unemployment to protecting itself from terrorism—requires understanding the causes and consequences of people’s behavior. Even societal challenges that at first glance appear to be issues only of medicine or engineering or computer science have social and behavioral components. Having a fundamental understanding of how people and societies behave, why they respond the way they do, what they find important, what they believe or value, and what and how they think about others is critical for the country’s well-being in today’s shrinking global world. The diverse disciplines of the social, behavioral, and economic (SBE) sciences ―anthropology, archaeology, demography, economics, geography, linguistics, neuroscience, political science, psychology, sociology, and statistics―all produce fundamental knowledge, methods, and tools that provide a greater understanding of people and how they live.
Attractive names of meals for healthier diets of children – B.BIAS Blog
Discarding classical solutions such as information campaigns, it offers a much simpler alternative: make the healthy options more tempting. How? By changing their names. Several research teams in the US have tried this strategy in various school canteens and they found that making the names “seductive”, catchy or funny can induce children to eat healthier.
When Behavior Change Interventions Trigger Unintended Negative Outcomes | LinkedIn
In this paper, we discussed multiple ways how behavior change interventions can backfire. We provided a framework to help facilitate the discussion of this topic, and created tools to aid academics in the study of this realm, and support practitioners to remain mindful of the potential risks.
Promising Behavioral Intervention Helps Cut Idling Car Engines – Association for Psychological Science – APS
Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.
5 Types of Engagement Emails to Nudge Users Towards Aha Moments - Customer.io
When the growth team took a step back, they realized it wasn’t enough to trigger just any notification. They needed to “show the right things to users at the right time — creating ‘aha moments’” where the user experienced the product’s core value. Rather than indiscriminately bombard the user with notifications, they concluded that they needed to be “really thoughtful about which messages to send which users” and focus “more of [their] resources on engaging users that were likely to churn.” Taking a page from Facebook, here are 5 kinds of engagement messages that work to activate, retain, and grow customers. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again.
The climate mitigation gap: education and government recommendations miss the most effective individual actions - IOPscience
effectiveness of repeating a social norm feedback intervention to high prescribers of antibiotics in general practice: a national regression discontinuity design | Journal of Antimicrobial Chemotherapy | Oxford Academic
Does the addition of a supportive chatbot promote user engagement with a smoking cessation app? An experimental study - Olga Perski, David Crane, Emma Beard, Jamie Brown, 2019
Sugar-Sweetened Beverage Health Warnings and Purchases: A Randomized Controlled Trial - American Journal of Preventive Medicine
5 Tips for Launching (and Sustaining) a City Behavioral Design Team - ideas42
Behavioral Design Teams: A Model for Integrating Behavioral Design in City Government - open source playbook
'A very dangerous situation': psychiatrists sound alarm over Sask. children's hospital design | CBC News
The doors will soon open at Saskatchewan's first children's hospital, but some psychiatrists say the building is rife with safety and suicide risks.
Decoding the Language of Behavioral Science for Government Officials - Government Executive
Busting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist
Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):
How effective is nudging? A quantitative review on the effect sizes and limits of empirical nudging studies - ScienceDirect
Effectiveness of Behaviorally Designed Gamification Interventions With Social Incentives for Increasing Physical Activity Among Overweight and Obese Adults Across the United States: The STEP UP Randomized Clinical Trial | Obesity | JAMA Internal Medicine
In this randomized clinical trial of 602 overweight and obese adults from 40 states across the United States, gamification interventions with support, collaboration, and competition significantly increased physical activity compared with the control group during the 24-week intervention. The competition arm had the greatest increase in physical activity from baseline during the intervention; during the 12-week follow-up, physical activity was lower in all arms, but remained significantly greater in the competition arm than in the control arm.
Indian “Sesame Street” Show Improves Preschoolers’ Skills | UMD School of Public Health
A matter of habit: Recognizing the multiple roles of habit in health behaviour - Gardner - 2019 - British Journal of Health Psychology - Wiley Online Library
A habit is not necessarily a single action. Many behaviors that you may want to turn into habits have sub-actions involved in either instigating or executing the behavior. So there are a number of possible entry points to intervene to support the development of that habit.
Addressing gender-based violence norms and behaviors: Using social signalling and behavioral science
However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.
Erez Yoeli on Twitter: “Together with @keheala, we developed and tested a mobile phone platform to support TB patients. It reduced unsuccessful TB treatment by 68%. Out in @NEJM today. 1/X https://t.co/h5n002LnRA“ / Twitter
How to Create Sustainable Behaviour Change Through Social Media Marketing
Crafting environmental messages to affect social change – Please keep to the path
Messages focused on the economic costs or negative impacts to individuals were more effective than motivational messaging in gaining support from the public and reducing the psychological distance of an environmental issue.
Nagging misconceptions about nudge theory | TheHill
1. Nudges do not respect freedom. 2. Nudges are based on excessive trust in government. 3. Nudges cannot achieve a whole lot.
An Automated Text Message Navigation Program Improves the Show Rate for Outpatient Colonoscopy - Nadim Mahmud, Sahil D. Doshi, Mary S. Coniglio, Michelle Clermont, Donna Bernard, Catherine Reitz, Vandana Khungar, David A. Asch, Shivan J. Mehta,
Listen when people find adverts offensive #knifefree | LinkedIn
There are 6 implications I've drawn from this initial analysis: Authentic engagement - embed authentic engagement and feedback processes all through the campaign development journey Behaviour change levers audit - identify and review all of the behaviour change levers, not just those where communications can make a difference Medium, message, messenger - critically analyse the relationship between these for each creative execution Authentic inclusion - ensure diversity is embedded into your teams and planning processes and that this inclusion is authentic and supportive The constraints of comms - recognise circumstances where communications are not the most effective behaviour change and/or confidence building lever Remember that communications don't take place in a vacuum - reflect on how communications can have an impact on the system outside of comms touchpoints
Nudges, Norms, and New Solutions
The small changes are often the ones that make a difference. Our guide presents effective, light-touch strategies to help your students get to and through college.
Celebrity influences on consumer decision making: new insights and research directions: Journal of Marketing Management: Vol 0, No 0
Defaults Are Not the Same by Default - Behavioral Scientist
To do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective. In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective. In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.
A New Model for Integrating Behavioral Science and Design - Behavioral Scientist
Why Guilt and Fear Appeals Backfire
Two converging paths: behavioural sciences and social marketing for better policies | Emerald Insight
This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.
BETA Behavioural insights for public policy - online course
A free online course on behavioural insights for public policy from the Behavioral Economics Team of the Australian government
A day in the life of a nudge - Leigh Crymble - Medium
4 types of nudges/sludges and characters to represent them
Best of Intentions Using Behavioral Design to Unlock Charitable Giving - Ideas42
Latrine design process becomes child’s play - Elrha
Don't Condemn People Who Don't Evacuate for Hurricane Florence - Scientific American Blog Network
Depression Drugs Sales Upsurge with Major Players Contributing Heavily towards Market Growth, reports Fact.MR study – Pioneer Reporter
demand for depression drugs is also witnessing a decline as end-users have more coping options at their disposal. The huge popularity of mental health apps, such as Headspace, Calm, Moodnotes, Pacifica, and SuperBetter has given patients more control over how they manage depression.
A large-scale field experiment shows giving advice improves academic outcomes for the advisor | PNAS
Common sense suggests that people struggling to achieve their goals benefit from receiving motivational advice. What if the reverse is true? In a preregistered field experiment, we tested whether giving motivational advice raises academic achievement for the advisor. We randomly assigned n = 1,982 high school students to a treatment condition, in which they gave motivational advice (e.g., how to stop procrastinating) to younger students, or to a control condition. Advice givers earned higher report card grades in both math and a self-selected target class over an academic quarter. This psychologically wise advice-giving nudge, which has relevance for policy and practice, suggests a valuable approach to improving achievement: one that puts people in a position to give.
How Incentives Can Build Good Habits | Psychology Today
The behavioural science of online harm and manipulation, and what to do about it | The Behavioural Insights Team
Yet the characteristics of online environments – the deliberate design and the ability to generate enormous quantities of data about how we behave, who we interact with and the choices we make, coupled with the potential for mass experimentation – can also leave consumers open to harm and manipulation. Many of the failures and distortions in online markets are behavioural in nature, from the deep information asymmetries that arise as a result of consumers being inattentive to online privacy notices to the erosion of civility on online platforms. This paper considers how governments, regulators and at least some businesses might seek to harness our deepening understanding of human behaviour to address these failures, and to shape and guide the evolution of digital markets and online environments that really do work for individuals and communities.