A self-administered virtual reality intervention increases COVID-19 vaccination intention - ScienceDirect
Improving customer retention by 8.8% with priming
Key Takeaways When customers want to leave, don’t ask why. Shift their attention to why they committed to your product or service in the first place. Instead citing reasons for leaving back to you, they’ll need to recall all the benefits they could lose if they chose to leave. Don’t underestimate the power of opportunity and impact of the environment on behaviors. Keep in mind that preparation meets opportunity. Do your people have all the tools to commit to change? Do they understand and know what to do each step of the way? If not, they are unlikely to change their behavior. Allow people who will be using the new solution to co-create it. This way, implementing change will be much easier. It’s easier to toss aside talking points someone else has created, but not those you came up with - they seem much more valuable thanks to the IKEA effect.
How to Vaccinate a Bedouin Village in Israel: A Case Study in Overcoming | Opinion
Water Pollution & Behavior Change Solutions | Solution Search - RARE
how and why the ‘don’t act like a dick’ campaign was created — comms2point0
It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates
Five Years Later: Awareness Of New York City's Calorie Labels Declined, With No Changes In Calories Purchased - PubMed
Changing Tradition: Preventing Illness Associated with Chitterlings
The St-Louis du Parc Heart Health Project: a critical analysis of the reverse effects on smoking
case study of anti-smoking program for kids that backfired
Evidence-Based Behavior Change Campaigns to Improve Traffic Safety Toolkit - AAA Foundation
Tipping Point Social Norms Innovations Series | Health Social Change and Behaviour Change Network
Hope Soap - cleaning the way to a bright future for kids in Blikkiesdorp - YouTube
soap with a toy inside to motivate hand washing for kids
Behavioural and social sciences to enhance the efficacy of health promotion interventions: redesigning the role of professionals and people
applying behavioral science to health promotion
MeasureD: Evaluating Social Design’s Contribution to Human Health
MeasureD is a resource for anyone wanting to understand, measure, and scale the impact of social design in order to strengthen society and create the conditions for equitable human health. It is intended to represent the highest level of practice and help organizations and practitioners understand where, when, and how social design is most effective. includes case studies
Sandeep Anand on Twitter: “This ‘No honking’ ad by Mumbai Police is pure gold
Bilharzia Campaign in Uganda | The Compass for SBC
Giles Paley-Phillips on Twitter: “Incredibly creative road in Holland where the right speed produces the correct key https://t.co/F0LE2WQi8F“ / Twitter
Opinion | Lessons in behavioural change from railway track trespassers
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
Ogilvy - The Annual 2018-19 - BI case studies
Sam Tatam on Twitter: “Salient crossing in Saudi
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
Nudge: Increasing Traffic Safety with Duct Tape - YouTube
Behavioral Insights at the United Nations: Achieving Agenda 2030
Promising Behavioral Intervention Helps Cut Idling Car Engines – Association for Psychological Science – APS
Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.
Busting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist
Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):
Erez Yoeli on Twitter: “Together with @keheala, we developed and tested a mobile phone platform to support TB patients. It reduced unsuccessful TB treatment by 68%. Out in @NEJM today. 1/X https://t.co/h5n002LnRA“ / Twitter
‘Why Don’t We Ask People What They Want?:' Bed Net Use in Ghana
Poop on Demand - collect stool sample at clinic instead of in home
Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
What is your favorite example to use to explain behavioral science to someone? - B-HUB
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
A Comprehensive List of 90+ Gamification Cases with ROI Stats
Lifestyle Gamification Case Stats and Figures OPower: reduced measurable energy consumption by over $100M Aetna: increased daily healthy activities by 50% with an average engagement of 14 minutes on the site ClinicalAdvisor.com: embedded a social platform that improved user submission by 300%, comments by 400%, and Slideshow Visualizations by 53% Bottle Bank Arcade: gamified bottle bank was used 50 times more than conventional bottle bank. The World’s Deepest Bin: 132% more trash collected compared to conventional bin Piano Stairs: 66% more of people use the stairs, if they can produce music with it Speed Camera Lottery: a lottery system that causes a 22% reduction of driving speed Toilette Seat: 44% of increase in lifting the toilet seat when urinating Nike: used gamified feedback to drive over 5,000,000 users to beat their personal fitness goals every day of the year Recycle Bank grew a community of 4 million members by providing a gamified recycling platform. Chevrolet Volt: uses a green/amber indicator to give drivers visual feedback of their driving style and reduced the number of people exceeding the speed limit by 53%
Design with emotion: Don't think. Feel.
Driving Behavior Change Through Communications - Arcus Foundation
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.
U Quit I Quit - social movement from Nicotex India
‘Nudge unit’ defies sceptics to change Whitehall thinking - FT.com
(Behavioural) Cues that bind | Contagious Truth
Handwashing with Soap Toolkit | WSP - World Bank
The Water and Sanitation Program (WSP) conducted research with local partners in Peru, Senegal, Tanzania, and Vietnam to understand the factors that affect an individual’s decision to practice handwashing with soap. The research informed the implementation of handwashing project activities in the four countries. Following national and local government implementation, WSP and its partners gathered valuable lessons, which inform this handwashing with soap toolkit. The toolkit, intended for practitioners interested in behavior change, is organized into four modules, each with reports and presentations about the lessons learned from the projects, as well as mass media, direct consumer contact, and interpersonal communication tools used throughout the project.
Physical Activity in Women: Effects of a Self-Regulation Intervention (pdf)
Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from
Mobile Phones: A Tool for Social & Behavioural Change
This group of papers on the use of mobile phones in India for social and behaviour change is the product of research and a two-day multi-stakeholder consultation in May 2013 sponsored by the United Nations Children's Fund (UNICEF) and the Digital Empowerment Foundation (DEF), leading to the formation of the organisation Mobile Social & Behavioural Change (MSBC). The white paper and the working paper present key areas where mobiles are contributing to social and behavioural changes and the limitations, as well as the scope, for expanding the social space for mobiles. The case studies paper is based upon examples of "mobile’s power to trigger new form[s] of social identity, including cultural, political and economic identities."
USAID Evidence Summit on Population Level Behavior Change - Impact Evidence
Supporting USAID's “renewed emphasis on the application of research and evaluation to inform strategic thinking about development for low- and middle-income countries with a focus on “achieving the social and behavior changes needed to end preventable child deaths and improve under five development“. All 1,313 papers identified can be accessed, searched and filtered to your interests