Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
Nudge: Increasing Traffic Safety with Duct Tape - YouTube
Behavioral Insights at the United Nations: Achieving Agenda 2030
Promising Behavioral Intervention Helps Cut Idling Car Engines – Association for Psychological Science – APS
Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.
Busting Misbeliefs to Improve Women’s Well-being - Behavioral Scientist
Two examples of campaigns tackling misbeliefs - one addressing misperceptions of the likelihood of an event (girls contracting HIV in South Africa) and one addressing misperceptions of social norms (women working outside the home in Saudi Arabia):
Erez Yoeli on Twitter: “Together with @keheala, we developed and tested a mobile phone platform to support TB patients. It reduced unsuccessful TB treatment by 68%. Out in @NEJM today. 1/X https://t.co/h5n002LnRA“ / Twitter
‘Why Don’t We Ask People What They Want?:' Bed Net Use in Ghana
Poop on Demand - collect stool sample at clinic instead of in home
Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
What is your favorite example to use to explain behavioral science to someone? - B-HUB
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
A Comprehensive List of 90+ Gamification Cases with ROI Stats
Lifestyle Gamification Case Stats and Figures OPower: reduced measurable energy consumption by over $100M Aetna: increased daily healthy activities by 50% with an average engagement of 14 minutes on the site ClinicalAdvisor.com: embedded a social platform that improved user submission by 300%, comments by 400%, and Slideshow Visualizations by 53% Bottle Bank Arcade: gamified bottle bank was used 50 times more than conventional bottle bank. The World’s Deepest Bin: 132% more trash collected compared to conventional bin Piano Stairs: 66% more of people use the stairs, if they can produce music with it Speed Camera Lottery: a lottery system that causes a 22% reduction of driving speed Toilette Seat: 44% of increase in lifting the toilet seat when urinating Nike: used gamified feedback to drive over 5,000,000 users to beat their personal fitness goals every day of the year Recycle Bank grew a community of 4 million members by providing a gamified recycling platform. Chevrolet Volt: uses a green/amber indicator to give drivers visual feedback of their driving style and reduced the number of people exceeding the speed limit by 53%
Design with emotion: Don't think. Feel.
Driving Behavior Change Through Communications - Arcus Foundation
This publication, designed as an open resource for grantees and the wider conservation and social justice movements, showcases the issues often faced by those in both sectors. It includes an overview of behavior change theories, a compilation of successful behavior change campaigns, lessons learned, and tools for planning new initiatives.
U Quit I Quit - social movement from Nicotex India
‘Nudge unit’ defies sceptics to change Whitehall thinking - FT.com
(Behavioural) Cues that bind | Contagious Truth
Handwashing with Soap Toolkit | WSP - World Bank
The Water and Sanitation Program (WSP) conducted research with local partners in Peru, Senegal, Tanzania, and Vietnam to understand the factors that affect an individual’s decision to practice handwashing with soap. The research informed the implementation of handwashing project activities in the four countries. Following national and local government implementation, WSP and its partners gathered valuable lessons, which inform this handwashing with soap toolkit. The toolkit, intended for practitioners interested in behavior change, is organized into four modules, each with reports and presentations about the lessons learned from the projects, as well as mass media, direct consumer contact, and interpersonal communication tools used throughout the project.
Physical Activity in Women: Effects of a Self-Regulation Intervention (pdf)
Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from
Mobile Phones: A Tool for Social & Behavioural Change
This group of papers on the use of mobile phones in India for social and behaviour change is the product of research and a two-day multi-stakeholder consultation in May 2013 sponsored by the United Nations Children's Fund (UNICEF) and the Digital Empowerment Foundation (DEF), leading to the formation of the organisation Mobile Social & Behavioural Change (MSBC). The white paper and the working paper present key areas where mobiles are contributing to social and behavioural changes and the limitations, as well as the scope, for expanding the social space for mobiles. The case studies paper is based upon examples of "mobile’s power to trigger new form[s] of social identity, including cultural, political and economic identities."
USAID Evidence Summit on Population Level Behavior Change - Impact Evidence
Supporting USAID's "renewed emphasis on the application of research and evaluation to inform strategic thinking about development for low- and middle-income countries with a focus on "achieving the social and behavior changes needed to end preventable child deaths and improve under five development". All 1,313 papers identified can be accessed, searched and filtered to your interests
text4baby - Study Shows mHealth Service for Moms is Beneficial
AdNews: Dumb and Dumber (Ways to Die)
Dumb Ways to Die | Creative Summary/Case Study
Underage Drinking Prevention Campaign - Talk. They Hear You.
YouTube - Prepare LA Flash Mob at Universal CityWalk
MTV Smoke Screen Turns Personal Challenge Social - Advertising Age - MediaWorks Idea of the Week
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
Fostering Sustainable Behavior
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Higher Education Center for Prevention of Alcohol and Other Drugs