Decrease friction and add fuel for health behavior change — Pattern Health
The Three Laws of Human Behavior | Behavioraleconomics.com | The BE Hub
Like the physical properties of the universe, human behavior is complicated. And just as Newton’s Laws describe the motion of physical objects, these Laws of Human Behavior aim to provide a general model for how humans behave. People tend to stick to the status quo unless the forces of friction or fuel push us off of our path; behavior is a function of the person and their environment; every decision includes tradeoffs and the potential for unintended consequences.
Development of a formal system for representing behaviour-change theories | Nature Human Behaviour
Use of natural language to represent behaviour-change theories has resulted in lack of clarity and consistency, hindering com-parison, integration, development and use. This paper describes development of a formal system for representing behaviour-change theories that aims to improve clarity and consistency. A given theory is represented in terms of (1) its component constructs (for example, ‘self-efficacy’, ‘perceived threat’ or ‘subjective norm’), which are labelled and defined, and (2) rela-tionships between pairs of constructs, which may be causal, structural or semantic. This formalism appears adequate to rep-resent five commonly used theories (health belief model, information–motivation–behavioural skill model, social cognitive theory, theory of planned behaviour and the trans-theoretical model).
Social Heuristics: The Pros and Cons of Gut Feelings
Although heuristics may not always give the most accurate judgment in social situations, avoiding them is usually not an option. Social heuristics are innate in us, to help us make sense of complex social interactions. Nonetheless, it is crucial to bear in mind that an overreliance on heuristics can potentially result in judgment errors that manifest themselves as social stereotypes.
The BUS Framework: A comprehensive tool in creating an mHealth App utilizing Behavior Change Theories, User-Centered Design, and Social Marketing
Is that halo LED..? How a 100 year-old piece of behavioural science could help solve a very modern behavioural challenge. | LinkedIn
Often, there's a disproportionate focus on pre-existing attitudes or other exogenous factors explaining why behavioural interventions may not work. In other words, attitudes or other factors got in the way of the intervention being effective. But that's not necessarily the case, as this study suggests. Instead, it might be the nature of the intervention itself which blocks the behaviour (change).
Cognitive bias cheat sheet – Better Humans
There Is More to Behavioral Economics Than Biases and Fallacies - Behavioral Scientist
Using Narrative Communication as a Tool for Health Behavior Change: A Conceptual, Theoretical, and Empirical Overview
Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.
A mathematical theory might explain human behaviour
Reducing fear to influence policy preferences: An experiment with sharks and beach safety policy options - ScienceDirect
This article reports on new research that finds certain messages reduce fear of sharks, key to promoting conservation-minded responses to shark bites. Here it is argued that the sophistication in public feelings toward these highly emotional events has allowed new actors to mobilize and given rise to the ‘Save the Sharks’ movement. In a unique experiment coupling randomly assigned intent-based priming messages with exposure to sharks in a ‘shark tunnel’, a potential path to reduce public fear of sharks and alter policy preferences is investigated. Priming for the absence of intent yielded significant fear extinction effects, providing a viable means of increasing support for non-lethal policy options following shark bite incidents. High levels of pride and low levels of blame for bite incidents are also found. In all, this article provides a step towards improving our understanding of fear and fear reduction in public policy.
A New Model for Integrating Behavioral Science and Design - Behavioral Scientist
Behavioural Insights in Action: Scarcity
Government policies and services can be hard to navigate for people who are already under pressure. By understanding the effects of scarcity, we can make these easier to access for the people who need them. https://bi.dpc.nsw.gov.au/blog/2018/12/13/a-guide-to-reducing-the-effects-of-scarcity/
Shouldn’t We Make It Easy to Use Behavioral Science for Good? - Behavioral Scientist
People use less information than they think to make up their minds | PNAS
Early Edutainment: The Behavioral Scientist’s Guide to Fairy Tales - Behavioral Scientist
Three tools that are proven to drive meaningful change in people’s behaviour | LinkedIn
1) Manufacture and maintain progress; 2) I don't vs I can't; 3) Implementation intentions
How do you know if you are Applying Behavioral Science? Here are the 3 Ways… | LinkedIn
BEHAVIOUR CHANGE TECHNIQUES AND THEORY Resources
Theory and Techniques Tool
The Theory & Techniques Tool is an interactive resource providing information about links between behaviour change techniques (BCTs) and their mechanisms of action (MoAs). This information is based on MRC-funded research triangulating evidence of links made by authors in published scientific studies and by expert consensus [Project Website - http://www.ucl.ac.uk/behaviour-change-techniques]. It was developed to support intervention designers, researchers and theorists in the development and evaluation of theory-based interventions.
Behaviour change techniques and their mechanisms of action: a synthesis of links described in published intervention literature
Behaviour Change for Sustainability: Keeping Promises: Do Pledges Work?
CLAIM 1: It only takes 21-days to form a habit | Digital Psychology Training for UX, Design & Marketing
From my own experience, there appears to be a scientific trend (that I have not systematically evaluated) that successful behavior change programs tend to run for approximately 2-months, and that after this point, there is a large drop in adherence and impact. The big statistical meta-analysis that I carried out a few years back (http://www.jmir.org/2011/1/e17/), showed that online programs lasting more than 4 months, all failed. So as a rule of thumb, for most general purposes, 8-weeks is not a bad approximate time duration for many programs.
Understanding how messaging is perceived by the public through a new theoretical model – Please keep to the path
The results lead to some useful messaging recommendations, such as active publics being more effectively moved to action through motivational frames, rather than diagnostic (i.e. problem-focused) or prognostic (i.e. solution-focused) frames.
Please don’t leave the path
A negatively framed message (i.e. which describes the behavior that should not be done) is more effective, at least in this context, than a positive framed message that describes the preferred behavior.
A Lawyer, an Economist, a Marketer, and a Behavioral Scientist Go into a Bar... - Behavioral Scientist
The table below provides guidance for thinking through when specific policy tools are useful and when choice architecture or nudging can be used to complement or enhance a particular strategy.
Diffusion of Innovation — Impact by Design
If you or a small group of colleagues are the ones trying to bring a new practice to your organization, you are an innovator. You are inspired by a new practice you discovered, but will likely face problems getting it accepted. Consider that the challenges you experience when spreading a new practice are totally normal. It doesn’t mean you are failing, should stop trying, or there is anything “wrong” with staff and colleagues. It just means that your role is to plan how to motivate other members of the system
Social Cognitive Theory for Social Marketing Research and Practice - On Social Marketing and Social Change
As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. What is a theory? In science, it is a way in which we think about how the...
Persuasive Messages Couched In Emotion May Backfire
New research finds that people tend toward appeals that aren't simply more positive or negative but are infused with emotionality, even when they're trying to sway an audience that may not be receptive to such language. The findings appear in Psychological Science, a journal of the Association for Psychological Science
Development of a dynamic computational model of social cognitive theory
Stop Raising Awareness Already | Stanford Social Innovation Review
Theories of behaviour and behaviour change across the social and behavioural sciences: a scoping review: Health Psychology Review: Vol 9, No 3
Using Attachment Anxiety in Emotional Design & Marketing | Brian Cugelman, PhD | Pulse | LinkedIn
Theories of Behaviour and Behaviour Change across the Social and Behavioural Sciences: A Scoping Review | The Health Communication Network
The 30 Elements of Consumer Value: A Hierarchy
The amount and nature of value in a particular product or service always lie in the eye of the beholder, of course. Yet universal building blocks of value do exist, creating opportunities for companies to improve their performance in current markets or break into new ones. A rigorous model of consumer value allows a company to come up with new combinations of value that its products and services could deliver. The right combinations, our analysis shows, pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth. We have identified 30 “elements of value”—fundamental attributes in their most essential and discrete forms. These elements fall into four categories: functional, emotional, life changing, and social impact. Some elements are more inwardly focused, primarily addressing consumers’ personal needs. For example, the life-changing element motivation is at the core of Fitbit’s exercise-tracking products. Others are outwardly focused, helping customers interact in or navigate the external world. The functional element organizes is central to The Container Store and Intuit’s TurboTax, because both help consumers deal with complexities in their world.
Behaviour Centred Design: towards an applied science of behaviour change: Health Psychology Review: Vol 10, No 4
Radical new approach to behavior change for public health -- ScienceDaily
Underpinned by reinforcement learning, a fundamental theory of the dynamics of behavior change, BCD also incorporates theories about the evolution of behavioral control and human motivation, and a revised version of 'behavior settings' theory which helps explain the relationship between individuals and the environment. These theories suggest that, in order to change specific behaviors, interventions must create surprise, revalue the target behavior and facilitate performance of the changed behavior by modifying the environment in which it takes place. BCD involves a process for designing such interventions that follows five steps: Assess, Build, Create, Deliver, and Evaluate.
Get Mental Notes - App interaction design cards
Exploring the Use of Theory in a National Text Message Campaign: Addressing Problem Recognition and Constraint Recognition for Publics of Pregnant Women: Health Communication: Vol 0, No 0
Cognitive Bias Codex
Diagram of cognitive biases clustered by meaning and application
Psychological Backfiring: How Psychology Can Damage your Websites, Apps, and Digital Marketing | AlterSpark Digital Psychology Training for UX, Design & Marketing
Drive your sales with 7 powerful emotional triggers
How Emotions Influence Decision-Making - The Atlantic
The role of emotion in decision-making: A cognitive neuroeconomic approach towards understanding sexual risk behavior
Behavioural economics has a sticky date problem - SmartCompany
Rather than pulling behavioural insights together into a tasty, cohesive recipe, behavioural economics has offered myriad tasty morsels and left it up to the audience to reconcile them. People want choice. People get overwhelmed by choice. People follow what others do. People don’t like to be seen to follow others. People act impulsively. People stick with the status quo. People are lazy. People like challenge. Agghhhh! To be useful behavioural economics needs to evolve from a series of interesting anecdotes to a framework that can help analyse and resolve behavioural challenges. The Williams Behaviour Change Model So that’s what I’ve cooked up. I’ve created your very own behavioural framework that is as tasty as a non-deconstructed sticky date pudding. This model gets beyond behavioural economics for its own sake and provides a structured way for you to interrogate your behavioural challenge and design how to get people to take the action you want.
Useful Theory: Self-Determination | CommunicateHealth
Why we left: a behavioural science view
But you have to get System 1 onside in the first place. Decisions have three big levers – in branding, in politics, in anything else. We call them Fame, Feeling & Fluency. Does a choice come to mind easily (Fame)? Then it’s a good choice. Does a choice feel good? (Feeling) Then it’s a good choice. Is a choice easy to recognise and understand? (Fluency) Then it’s a good choice.
When behavior change fails: evidence for building WASH strategies on existing motivations
WASH/sanitation programs that focus on higher-level motivations on Maslow's model (e.g., self-esteem, love and belonging, and safety) are much more successful than those that focus only on physiological motivations (e.g., health) - a reminder to dig deeper to connect core values to the desired behavior.