5 more methods to influence users’ behavior – UX Collective
social proof, peak end experience, gifting, spark curiosity, offer "delighters"
Improving Health Care by Gamifying It
A central challenge for all health-related gamification programs is engaging participation, particularly among high-risk patients. Several design elements commonly found within gamified health and wellness programs could be made more engaging by incorporating behavioral insights.
NUDGING AND CHOICE ARCHITECTURE: ETHICAL CONSIDERATIONS Cass R. Sunstein
The Three Laws of Human Behavior | Behavioraleconomics.com | The BE Hub
Like the physical properties of the universe, human behavior is complicated. And just as Newton’s Laws describe the motion of physical objects, these Laws of Human Behavior aim to provide a general model for how humans behave. People tend to stick to the status quo unless the forces of friction or fuel push us off of our path; behavior is a function of the person and their environment; every decision includes tradeoffs and the potential for unintended consequences.
Broadening the Nature of Behavioral Design - Behavioral Scientist
So what counts as the “right” kind of problem for behavioral science to solve? Put more bluntly: How might our sense about what we should solve, or even what qualifies as a problem worth solving, be biased by how we think about what we can solve?
5 Tips for Launching (and Sustaining) a City Behavioral Design Team - ideas42
Lessons from corporate behavioral-science units | McKinsey
To gain a better understanding of how to build a successful nudge unit, we recently talked to 14 experts who have led initiatives in sectors from financial services and healthcare to advertising and retail (see sidebar, “Fourteen experts forging the future”). Most stressed that while nudging is a catchy term, it does not do full justice to the broad applications of behavioral science to the businesses for which they and their units are responsible. Behavioral science, for instance, encompasses debiasing and other tools for driving behavioral change, including incentives, education, and awareness.
BEHAVIORAL SCIENCE AROUND THE WORLD Profiles of 10 Countries
This report aims to capture both the spread and form of behavioral science in 10 countries, selected based on being innovators or early adopters in the field: Australia, Canada, Denmark, France, Germany, Netherlands, Peru, Singapore, the U.S., and the UK. We hope that the experiences of these ten countries – including information on As of November 2018, there are at least 202 public entities all over the world applying behavioral insights to their policies (OECD, 2018) COUNTRY PROFILES - INTRODUCTION — 07 — how public bodies within these countries are integrating behavioral insights, how they are working to apply behavioral insights, and how these behavioral functions have been structured and staffed – can serve as useful information for all those working to leverage behavioral science to improve society. Given the expansion of behavioral science within governments; the shifting behavioral insights landscape; and the limit to, and wide distribution of, public information; this report presents a representative snapshot of the state of behavioral science within the governments of the profiled countries.
The BUS Framework: A comprehensive tool in creating an mHealth App utilizing Behavior Change Theories, User-Centered Design, and Social Marketing
Voting with Cigarette Butts - Jerusalem
International development and behavioural insights Summary report 2017-19 - BIT
How to Lead Design Thinking When People Aren’t Familiar with It
Solving Brand Problems With Behavioral Science | Branding Strategy Insider
Does it matter if a week starts on Monday or Sunday? How calendar format can boost goal motivation - ScienceDirect
Individuals viewed calendars showing today as the first day versus a control. • Goal motivation increased if today matched the first day on a calendar. • Individuals made more self-reported progress towards personal goals if calendar matched.
Discover the Octalysis Secrets Behind AirBnB’s Success (Part 1) - The Octalysis Group
Good for Some, Bad for Others: The Welfare Effects of Nudges | Behavioraleconomics.com | The BE Hub
Nudge Turns 10: A Special Issue on Behavioral Science in Public Policy - Behavioral Scientist
Week 1 When Everything Looks Like a Nail: Building Better “Behavioral Economics” Teams By Jason Collins Nudges Alone Won’t Save Nemo: Conservation in the Great Barrier Reef By John Pickering From Ph.D. to Policy: Facilitating Connections Between Junior Scholars and Policymakers By Ashley Whillans and Heather Devine Shouldn’t We Make It Easy to Use Behavioral Science for Good? By Manasee Desai RCTs Are Not (Always) the Answer By Tania Ramos and João Matos Week 2 Why Governments Need to Nudge Themselves By Michael Hallsworth and Mark Egan Behavioral Development Economics By Syon Bhanot and Aishwarya Deshpande Why Governments Should Treat Cybersecurity the Way They Do Infectious Diseases By Karen Renaud and Stephen Flowerday Pour One Out for Nudge’s Forgotten Peers By Jesse Dashefsky Helping Parents Follow Through By Nadav Klein, Keri Lintz, Ariel Kalil, and Susan E. Mayer Week 3 A New Model for Integrating Behavioral Science and Design By Sarah Reid and Ruth Schmidt Applying Behavioral Science Upstream in the Policy Design Process By Kate Phillips Lessons in “Nudging” From the Developing World By Abigail Goodnow Dalton Choice Architecture 2.0: How People Interpret and Make Sense of Nudges By Job Krijnen What the Origins of the “1 in 5” Statistic Teaches Us About Sexual Assault Policy By Alexandra Rutherford BONUS Nudge Turns 10: A Q&A With Cass Sunstein By Elizabeth Weingarten Nudge Turns 10: A Q&A With Ricard Thaler By Evan Nesterak
A New Model for Integrating Behavioral Science and Design - Behavioral Scientist
Behavioural Insights in Action: Scarcity
Government policies and services can be hard to navigate for people who are already under pressure. By understanding the effects of scarcity, we can make these easier to access for the people who need them. https://bi.dpc.nsw.gov.au/blog/2018/12/13/a-guide-to-reducing-the-effects-of-scarcity/
The behavior-design checklist — Jason Hreha | World Leader in Applied Behavioral Science
Whenever you're trying to change a behavior, you should ask yourself the following four questions: 1. Am I clearly prompting the target person to do the behavior I want? 2. Is the behavior really hard to do? 3. Is the target person motivated to do the behavior I want them to do? 4. Am I rewarding the target person for doing the behavior? That's it. That's your behavior-design checklist.
Home - B-HUB
Innovative solutions based on how people act and make decisions in the real world are often buried in academic journals. The Behavioral Evidence Hub (B-Hub) brings them into the light of day. On the B-Hub you’ll find strategies proven to amplify the impact of programs, products, and services—and improve lives. Projects + checklists
Shouldn’t We Make It Easy to Use Behavioral Science for Good? - Behavioral Scientist
Now John Bargh’s Famous Hot-Coffee Study Has Failed To Replicate – Research Digest
Nudging does not necessarily improve decisions -- ScienceDaily
When and why defaults influence decisions: a meta-analysis of default effects
Review of Behavioral Economics - journal
Special Issue on Paternalism - open access
Nudge in the right direction: Using psychology to boost safety | Features | Construction News
Cowry developed three interventions to tackle these challenges and improve health and safety: painting the canteen a shade of pink proven to reduce stress hormones; introducing a gold card system whereby workers who demonstrated safe behaviours entered a weekly prize lottery; and having specialists walk around site asking scripted questions that prompt workers to think about safety.
7 Principles That Influence Our Behaviour – UX Planet
Good list of buying nudges
BETA - Behavioural Economics Team of Australia - YouTube
Videos from Behavioral Exchange Conference 2018
Gamification: A guide for designers to a misunderstood concept
Habit Change Literature Review - Duke University
Nudging For Not Just Now
A wise intervention has two key components: precision and recursion.
Behavioural Insights and Public Policy | Lessons from Around the World - OECD
This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors.
Nudging compliance in government A human-centered approach to public sector program design - Compliance challenges in public sector programs | Deloitte Insights
But to be effective, nudges should be calibrated; “one size fits all” approaches tend to fall short of expectations. Instead, policymakers can tailor their nudges to align with these three dimensions: Spectrums of acceptability (and deviance). How strictly must targets adhere to the rule? While driving a couple of miles over the speed limit is unlikely to result in a traffic violation, attempting to bring a weapon onto an airplane requires zero-tolerance enforcement. Frequency of action. How often must the target group provide input? It may be easier to have targets make a single decision to contribute or obey, as opposed to encouraging them to repeatedly make the same decision over time. For example, people usually only need to choose to be an organ donor once, but drivers put their seat belt on every time they get into a car. Target group diversity. How heterogeneous is your target group? People may come from different socioeconomic backgrounds, have different interests, or may speak another language, all of which makes it challenging to apply a blanket rule with universal success. Moreover, targets can be geographically scattered or online, making it difficult for policymakers to surveil the target group. For example, all vehicle owners must register their cars, but not everyone should seek the same preventative medical treatments. And even those that do require similar treatments may have different motivations for doing so.
Nudge Fudge Leaves Policy Makers in the Dark | Psychology Today
Our work published this week analyses all 111 cases studies of behavioral techniques used by governments compiled by the OECD (Organisation for Economic Co-operation and Development). Our analysis demonstrates that none of the techniques used have scientific proven effectiveness.
The fight over using synthetic rhino horns to stop poaching
Getting Kids to Eat More Vegetables - The New York Times
If you want a child to eat more vegetables, it might help to use plates illustrated with pictures of vegetables.
New: The Behavioral Economics Guide 2018 | Behavioraleconomics.com | The BE Hub
A Lawyer, an Economist, a Marketer, and a Behavioral Scientist Go into a Bar... - Behavioral Scientist
The table below provides guidance for thinking through when specific policy tools are useful and when choice architecture or nudging can be used to complement or enhance a particular strategy.
Do people like government 'nudges'? Study says: Yes
Designing to Avoid "Ordinary Unethicality": A Q&A with Yuval Feldman - Behavioral Scientist
Behavioural Economics for Kids
Nudges aren’t the holy grail of behaviour change - Liveworkstudio
Sometimes it’s necessary to override the subconscious, and switch customers to a conscious state of having to make a decision. Rational override interventions prompt moments of reflection and stimulate customers to be active, aware and engaged. Although friction is generally perceived as a barrier, some situations require a micro moment of friction, carefully built-in at the right moment.
Too lazy to work out, eat well, or save money? Bribe yourself with habit points | A Life of Productivity
When a Nudge Feels Like a Shove | EdSurge News
Behavioral Economics: Are Nudges Cost-Effective? | UCLA Anderson School of Management
Government behavioural economics 'nudge unit' needs a shove in a new direction
In that study, gender and ethnicity information was removed from descriptions of potential job candidates. It was a study designed to interrupt unconscious biases against women and ethnic minorities. The results were surprising - blind recruitment made things worse for women and members of ethnic minorities. These results illustrate the limits of behavioural economics in action.
Nudging by Government: Progress, Impact and Lessons Learnt
How-to for govts to set up a nudge unit
Behavioral Insights Toolkit
This Behavioral Insights Toolkit was created as a practical resource for use by IRS employees and researchers seeking to incorporate Behavioral Insights into their work. This Toolkit describes the field of Behavioral Insights, its potential benefits, and how Behavioral Insights can be practically applied to serve taxpayers and help the IRS achieve its mission. It highlights examples of opportunity areas where Behavioral Insights has been applied both internally at the IRS and across the globe.