After Uber arrives, heavy drinking increases - Daily chart
Ride-hailing apps have allowed more binging—and increased demand for bartenders
Behavioral economics from nuts to ‘nudges’ | Chicago Booth Review
a historical perspective on the evolution of behavioral economics from Richard Thaler
The 10 Advertising Strategies That Work [The Advertising Effect – Speed Summary] | DigitalWellbeing.org
Basically, it’s Nudge for advertisers. Outlining ten evidence-based effective advertising strategies, each with a scientific underpinning, Adam Ferrier (psychologist and founder of Naked) is up there with fellow Antipodean Byron Sharp in terms of must-reads for marketers. Ferrier is a fan of ‘Action Advertising’ – influencing people by influencing actions rather than perceptions. Drawing on the evidence that advertising is notoriously poor at direct persuasion, Ferrier outlines 10 ways to influence actions instead. The underlying logic is that the easiest way to persuade someone is to allow them to persuade themselves – and this will happen quite naturally if you prompt (nudge, spur) people to act in a way consistent with a desired behaviour. Why? Because we tend to align our perceptions with our actions to avoid the mental discomfort of cognitive dissonance. In other words, if you influence action, you influence perception. Moreover, because perception-change is only a means to an end, the end being behaviour-change (buy, buy more, buy for more) – Action Advertising orientates advertising to what really matters, actioning behaviour change. For Ferrier, advertising is and must be about behaviour change; ultimately if no behaviour is changed as a result of advertising, advertising is valueless.
David Oliver: Do public campaigns relieve pressure on emergency departments? | The BMJ
Many participants were perfectly aware of alternative services. But the patients’ perception was that such services were overstretched or hard to access. In a structured survey of 25 departments, emergency staff shared similar perceptions. Perhaps what seems to be inappropriate or avoidable use is actually an active and semi-informed choice.
Get A Dog
Instead of trying to trigger a behavior change by trying to create a habit among your users, create an environment where a one-time action might result in the same behavior change.
The benefits and risks of public awareness campaigns: World Antibiotic Awareness Week in context - The BMJ
the report sits uncomfortably with evidence that information needs vary across contexts; a 2018 review of awareness raising interventions across different target populations found success varied markedly.  The same message that will draw attention from policy makers may not resonate with the public and care providers around the world.
Ogilvy - The Annual 2018-19 - BI case studies
100 Books to Become a Behavioral Designer — Part 4 - Behavioral Design Hub - Medium
Knowing you don’t know: the only way to change behaviour. — MoreThanNow
EAST for Health & Safety | The Behavioural Insights Team
Behavior Change For Nature: A Behavioral Science Toolkit for Practitioners | The Behavioural Insights Team
How to Get Others to Adopt Your Recommendation - Duarte
A Picture is Worth a Thousand Words: Using Behavioural Insights In Visual Communication | Institute for Public Relations
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
Behavioral Design: The scientific approach to designing for behavior change for product managers, designers, & researchers
how-to guide - excellent explanation
Applying Behavioral Economics to the Streamlining and Reduction of Regulation
How governments ‘nudge’ you to regulate your economic behavior - Economy & Finance - Haaretz.com
How Curiosity Makes You Crave - Scientific American
How to Influence Choice Through Default Effect - UX Planet
Empowering interventions to promote sustainable lifestyles: Testing the habit discontinuity hypothesis in a field experiment - ScienceDirect
Life course changes disrupt old habits and may create a mood for more change. • An intervention to promote sustainable behaviours was tested among 800 households. • Behaviour change was more likely if participants recently had moved house. • The results were compared with non-movers and a no-intervention control group. • The ‘window of opportunity’ lasted up to three months after relocation.
Aligning the stars in East Los High: How authentic characters and storylines can translate into real-life changes through transmedia edutainment
Show, Don’t Tell | MDRC
Sunstein and Thaler used the example of a high school cafeteria layout to demonstrate how small changes in our environment can influence our behavior, and we’ve discussed how a well-laid out office space can improve program participation rates. The example and our observations inspired MDRC’s Center for Behavioral Science (CABS) to create an interactive training session on the power of physical space to provide nudges. We asked training participants — staff at workforce development programs that help people find and keep employment — to try organizing their space with different goals in mind by designing a hypothetical high school cafeteria. Workshop participants received paper cut-out icons for all the essential materials — salads, hot food, snacks, desserts, beverages, cash registers, tables — and were asked to organize a logical cafeteria environment. But the directions had a catch. Each group received a unique goal: arrange the materials to maximize either: Healthy eating, Profits, or Efficiency.
How conservation initiatives go to scale | Nature Sustainability
You can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.
Katie Patrick on Twitter: “I wanted to share the behavior-mapping template I use for any new project. I spend 2 - 8 hrs going through the steps in painstaking detail to develop the skeleton of what makes action happen. Follow each of the steps for your pr
Commitment Devices - Using Initiatives to Change Behavior
Behavioral Books | Exploring Best Books
New: The Behavioral Economics Guide 2019 | behavioraleconomics.com | The BE Hub
Fitbit will supply health trackers to Singaporeans
BE up-skilled | Behavioural Economics
Want to learn more about applying behavioural insights to public policy? Take our free online course—Behavioural insights for public policy. There’s six learning modules, each with a quiz, to measure learning and understanding. It should help you understand the basics of BI, the mission and work of BETA, as well as the ethical application of the field. It takes about two hours – but you can save your progress and do it at your own pace.
JFR - Understanding Health Behavior Technology Engagement: Pathway to Measuring Digital Behavior Change Interventions | Cole-Lewis | JMIR Formative Research
Sam Tatam on Twitter: “Salient crossing in Saudi
Cass Sunstein’s Bill of Rights for Nudging | The Mandarin
Is it a behavior or is it an action? > by Brooke Tully
The Problem With Habits (and Why Most of Them Fail)
there is no clear consensus on how long it takes to form a habit is because this has nothing to do with the behavior pattern itself and everything to do with the underlying coherence of the values dictating that behavior.
Buster Benson on Twitter: “System 1 is the part of our brains that is fast, instinctual, and intuitive. It operates on the order of milliseconds.“ / Twitter
Extension of System 1/System 2 thinking model from a social ecological perspective - Systems 1-5
Behavioral Public Economics Course Resources
This is the website for a PhD-level mini-course in behavioral public economics developed by Hunt Allcott and Dmitry Taubinsky. Through the lens of neoclassical economics, the role of government is to provide public goods, correct externalities, provide information, and address other market failures. In practice, however, some public policies are motivated by the concern that people do not act in their own best interest. For example, many countries ban drugs, tax cigarettes, alcohol, and sugary drinks, or subsidize retirement savings and energy-efficient appliances, all largely on the grounds that consumers would be better off consuming more or less than they do. Standard approaches to policy analysis rely on revealed preference assumptions to measure an agent’s welfare. Under these assumptions, the direct effect of any policy that changes choices is to reduce consumer welfare. However, empirical evidence from behavioral economics in a variety of domains suggests that people sometimes do make systematic mistakes. The field of behavioral public economics extends the theoretical and empirical tools of public economics to incorporate the possibility of consumer mistakes into questions about policy evaluation and design. This is a PhD-level mini-course in behavioral public economics. In this course, we’ll consider questions like the following: How can we do welfare analysis if choice does not necessarily identify utility? How do we empirically measure consumer biases? How do we set socially optimal policies in settings when consumers may not act in their own best interest? Nudges change behavior at low cost. Does that mean they are a good idea? What are the costs and benefits of tax complexity?
Mobile phone text messaging and app‐based interventions for smoking cessation - Whittaker, R - 2019 | Cochrane Library
What are you asking people to do? > by Brooke Tully
Ogilvy on Twitter: “Getting kids to wash their hands is hard, especially in places where adults too overlook hand hygiene. This behavior changing idea turned hand washing into an everyday habit & won the Creative Effectiveness Grand Prix at #CannesLions #
soap-infused sticks of chalk
8 tips for developing and designing successful behaviour change apps and websites - BehaviourWorks Australia
How Do You Win an Argument? | Psychology Today
Well, if we want to sway other people to our “correct“ vision of things, we are most likely to do that by having a strong relationship with them. Ironically, it is through carefully and compassionately listening to others that we are more likely to sway their views.
Swachh Bharat shows how to nudge the right way - The Financial Express
Great examples of how behavioral insights have been applied to behavior change in India
Saving Lives By Closing the Intention-Action Gap - Behavioral Scientist
2 excellent case studies
Nudge: Increasing Traffic Safety with Duct Tape - YouTube
jake albaugh on Twitter: “I made https://t.co/FMDljTqg8Z to keep track of how long I have been free of nicotine. Watching it count has been more rewarding than chewing on cinnamon toothpicks. https://t.co/gAwsCPfjgH“ / Twitter
Behavioral Insights at the United Nations: Achieving Agenda 2030
The Value of Social, Behavioral, and Economic Sciences to National Priorities: A Report for the National Science Foundation | The National Academies Press (free pdf)
Nearly every major challenge the United States faces—from alleviating unemployment to protecting itself from terrorism—requires understanding the causes and consequences of people’s behavior. Even societal challenges that at first glance appear to be issues only of medicine or engineering or computer science have social and behavioral components. Having a fundamental understanding of how people and societies behave, why they respond the way they do, what they find important, what they believe or value, and what and how they think about others is critical for the country’s well-being in today’s shrinking global world. The diverse disciplines of the social, behavioral, and economic (SBE) sciences ―anthropology, archaeology, demography, economics, geography, linguistics, neuroscience, political science, psychology, sociology, and statistics―all produce fundamental knowledge, methods, and tools that provide a greater understanding of people and how they live.
Attractive names of meals for healthier diets of children – B.BIAS Blog
Discarding classical solutions such as information campaigns, it offers a much simpler alternative: make the healthy options more tempting. How? By changing their names. Several research teams in the US have tried this strategy in various school canteens and they found that making the names “seductive”, catchy or funny can induce children to eat healthier.
When Behavior Change Interventions Trigger Unintended Negative Outcomes | LinkedIn
In this paper, we discussed multiple ways how behavior change interventions can backfire. We provided a framework to help facilitate the discussion of this topic, and created tools to aid academics in the study of this realm, and support practitioners to remain mindful of the potential risks.
Promising Behavioral Intervention Helps Cut Idling Car Engines – Association for Psychological Science – APS
Directing drivers to “think of themselves” successfully led to far more drivers switching off their idling engines: More drivers switched off their engines in the private self-focused condition (51%) compared with the baseline condition (20%). “The odds ratios revealed that drivers were 1.83 times more likely to switch off their engines in the instructive watching eyes condition, and 4.82 times more likely in the private self-focus condition than in the baseline condition,” Meleady and colleagues write.