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[https://thepsychologist.bps.org.uk/volume-31/june-2018/ive-built-good-mousetrap-and-people-come-use-it] - - public:weinreich
behavior_change, inspiration, social_change, social_marketing, target_audience - 5 | id:802632 -

Schwartz has spent much of his career emphasising the shared, universal nature of values and in one paper with Anat Bardi, he demonstrates that Benevolence, Universalism and Self-direction values are consistently rated most important to most people across different cultures. The answers he has just given map pretty neatly onto Self-direction and Benevolence (see Figure 1). Figure 1: Value structure across 68 countries – Public Interest Research Centre (2011) based on Schwartz (1992) The Schwartz model shows that values have neighbours and opposites, that values close together (e.g. Humble, Honest) tend to have similar importance to people, that values far away (e.g. Equality, Social Power) act more like a seesaw – as one rises in importance, the other falls. When you add to this that values connect to behaviour (that Universalism and Benevolence are associated with cooperation, sustainable behaviour, civic engagement and acceptance of diversity – that Achievement and Power are most emphatically not), and that values can be engaged, you have more than a model: you have an imperative for all the activists and campaigners scrabbling around for the messages and tactics that are going to change the world.

[https://greatist.com/live/weight-loss-tips-how-not-to-self-sabotage?utm_source=ActiveCampaign&utm_medium=email&utm_content=What+are+the+Limits+of+Building+Better+Habits?+[Best+Reads]&utm_campaign=Weekly+Digest+(Oct+3)#3] - - public:weinreich
behavior_change, inspiration, obesity, price - 4 | id:415541 -

We fall off track because a part of us isn’t sure that the goal we’re working toward is going to make our lives better. This causes inner conflict, and when there’s inner conflict, we do the easiest thing of all: nothing. I’ve presented this simple worksheet to many clients, and I’ve found that it helps determine what’s really holding them back.

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