Addressing gender-based violence norms and behaviors: Using social signalling and behavioral science
However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.
Erez Yoeli on Twitter: “Together with @keheala, we developed and tested a mobile phone platform to support TB patients. It reduced unsuccessful TB treatment by 68%. Out in @NEJM today. 1/X https://t.co/h5n002LnRA“ / Twitter
How to Create Sustainable Behaviour Change Through Social Media Marketing
Crafting environmental messages to affect social change – Please keep to the path
Messages focused on the economic costs or negative impacts to individuals were more effective than motivational messaging in gaining support from the public and reducing the psychological distance of an environmental issue.
Nagging misconceptions about nudge theory | TheHill
1. Nudges do not respect freedom. 2. Nudges are based on excessive trust in government. 3. Nudges cannot achieve a whole lot.
An Automated Text Message Navigation Program Improves the Show Rate for Outpatient Colonoscopy - Nadim Mahmud, Sahil D. Doshi, Mary S. Coniglio, Michelle Clermont, Donna Bernard, Catherine Reitz, Vandana Khungar, David A. Asch, Shivan J. Mehta,
Listen when people find adverts offensive #knifefree | LinkedIn
There are 6 implications I've drawn from this initial analysis: Authentic engagement - embed authentic engagement and feedback processes all through the campaign development journey Behaviour change levers audit - identify and review all of the behaviour change levers, not just those where communications can make a difference Medium, message, messenger - critically analyse the relationship between these for each creative execution Authentic inclusion - ensure diversity is embedded into your teams and planning processes and that this inclusion is authentic and supportive The constraints of comms - recognise circumstances where communications are not the most effective behaviour change and/or confidence building lever Remember that communications don't take place in a vacuum - reflect on how communications can have an impact on the system outside of comms touchpoints
Nudges, Norms, and New Solutions
The small changes are often the ones that make a difference. Our guide presents effective, light-touch strategies to help your students get to and through college.
Celebrity influences on consumer decision making: new insights and research directions: Journal of Marketing Management: Vol 0, No 0
Defaults Are Not the Same by Default - Behavioral Scientist
To do so, we drew on a theoretical framework which highlights that defaults operate through three channels: first, defaults work because they reflect an implicit endorsement from the choice architect—your company’s HR department, your city’s policy office, your credit card company, your child’s school. Second, defaults work because staying with the defaulted choice is easier than switching away from it. Third, defaults work because they endow decision makers with an option, meaning they’re less likely to want to give it up, now that it’s theirs. As a result, we hypothesized that default designs that trigger more of these channels (also called the three Es: endorsement, ease, and endowment) would be more effective. In our analysis, we find partial support for this idea. That is, we find that studies that were designed to trigger endorsement (defaults that are seen as conveying what the choice architect thinks the decision maker should do) or endowment (defaults that are seen as reflecting the status quo) were more likely to be effective. In addition, we find that defaults in consumer domains tend to be more effective, and that defaults in pro-environmental domains (such as green energy defaults) tend to be less effective.
A New Model for Integrating Behavioral Science and Design - Behavioral Scientist
Why Guilt and Fear Appeals Backfire
Two converging paths: behavioural sciences and social marketing for better policies | Emerald Insight
This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.
BETA Behavioural insights for public policy - online course
A free online course on behavioural insights for public policy from the Behavioral Economics Team of the Australian government
A day in the life of a nudge - Leigh Crymble - Medium
4 types of nudges/sludges and characters to represent them
Best of Intentions Using Behavioral Design to Unlock Charitable Giving - Ideas42
Latrine design process becomes child’s play - Elrha
Don't Condemn People Who Don't Evacuate for Hurricane Florence - Scientific American Blog Network
Depression Drugs Sales Upsurge with Major Players Contributing Heavily towards Market Growth, reports Fact.MR study – Pioneer Reporter
demand for depression drugs is also witnessing a decline as end-users have more coping options at their disposal. The huge popularity of mental health apps, such as Headspace, Calm, Moodnotes, Pacifica, and SuperBetter has given patients more control over how they manage depression.
A large-scale field experiment shows giving advice improves academic outcomes for the advisor | PNAS
Common sense suggests that people struggling to achieve their goals benefit from receiving motivational advice. What if the reverse is true? In a preregistered field experiment, we tested whether giving motivational advice raises academic achievement for the advisor. We randomly assigned n = 1,982 high school students to a treatment condition, in which they gave motivational advice (e.g., how to stop procrastinating) to younger students, or to a control condition. Advice givers earned higher report card grades in both math and a self-selected target class over an academic quarter. This psychologically wise advice-giving nudge, which has relevance for policy and practice, suggests a valuable approach to improving achievement: one that puts people in a position to give.
How Incentives Can Build Good Habits | Psychology Today
The behavioural science of online harm and manipulation, and what to do about it | The Behavioural Insights Team
Yet the characteristics of online environments – the deliberate design and the ability to generate enormous quantities of data about how we behave, who we interact with and the choices we make, coupled with the potential for mass experimentation – can also leave consumers open to harm and manipulation. Many of the failures and distortions in online markets are behavioural in nature, from the deep information asymmetries that arise as a result of consumers being inattentive to online privacy notices to the erosion of civility on online platforms. This paper considers how governments, regulators and at least some businesses might seek to harness our deepening understanding of human behaviour to address these failures, and to shape and guide the evolution of digital markets and online environments that really do work for individuals and communities.
DESIGN FOR HEALTH
Men Don’t Recycle Because They Don’t Want People Thinking They're Gay, Study Finds - VICE
Priming and User Interfaces
Summary: Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.
Energy, and the choices we make as consumers. | LinkedIn - Guy Champniss
In other words, it’s not a question of consumer choices being made that are bad, but of whether consumer choice exists. So when we ask why we ‘choose (or not)' highly energy efficient products, maybe we should ask instead if we're actually ‘picking (or not)' super energy efficient products. Picking vs. choosing. This is not a question of semantics. Far from it.
Ogilvy kills public urination with optical illusions | Campaign US
A behavioural intervention is only as good as the evidence it's based on: the case of Nudge supermarket | LinkedIn
G4C19: Games for Change Festival - Complete Sessions - YouTube
UK's first supermarket designed by public health experts launches in Central London | London Evening Standard
Bias in the Spotlight: Hot-cold empathy gap | Research World
Formulas for Prevention, Narrative Versus Non-Narrative Formats. A Comparative Analysis of Their Effects on Young People's Knowledge, Attitude and Behaviour in Relation to HPV | Health Social and Behaviour Change Network
The study found that the non-narrative (expository) profile produced a greater increase in knowledge, while the narrative profile led to greater change in more responsible preventive attitudes and behaviours.
‘Why Don’t We Ask People What They Want?:' Bed Net Use in Ghana
Stop Confusing Habits for Routines: What You Need To Know | Nir & Far
The First Rule of Human Risk is... - Human Risk
I’m often asked for my top tips for managing Human Risk. Over the next five weeks, I’m going to reveal the Five Rules of Human Risk, beginning, appropriately enough with the first: Rule 1: Human Risk can be managed but not eliminated On the face of it, this is a statement of the blindingly obvious. Yet it is fundamentally important; if we really want to manage Human Risk, then we need to accept that we can’t control every aspect of human decision-making. No matter how hard we try.
One Simple Change Cut Unnecessary Imaging for Cancer Patients in Half – PR News
When and why defaults influence decisions: a meta-analysis of default effects | Behavioural Public Policy | Cambridge Core
When people make decisions with a pre-selected choice option – a ‘default’ – they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide when defaults should be used instead of other choice architecture tools, policy-makers must know how effective defaults are and when and why their effectiveness varies. To answer these questions, we conduct a literature search and meta-analysis of the 58 default studies (pooled n = 73,675) that fit our criteria. While our analysis reveals a considerable influence of defaults (d = 0.68, 95% confidence interval = 0.53–0.83), we also discover substantial variation: the majority of default studies find positive effects, but several do not find a significant effect, and two even demonstrate negative effects. To explain this variability, we draw on existing theoretical frameworks to examine the drivers of disparity in effectiveness. Our analysis reveals two factors that partially account for the variability in defaults’ effectiveness. First, we find that defaults in consumer domains are more effective and in environmental domains are less effective. Second, we find that defaults are more effective when they operate through endorsement (defaults that are seen as conveying what the choice architect thinks the decision-maker should do) or endowment (defaults that are seen as reflecting the status quo). We end with a discussion of possible directions for a future research program on defaults, including potential additional moderators, and implications for policy-makers interested in the implementation and evaluation of defaults.
(3) (PDF) Nudging with Care: The Risks and Benefits of Social Information
Teen Vaping Prevention Messages That Work - YouTube
Teen vaping continues to rise across the country. Without effective intervention, we are facing a new generation of nicotine addiction. That’s why we feel it...
Social and Behavior Change Business Case and Costing - YouTube
The Elusive Green Consumer
Lots of examples of behavioral science-driven interventions to drive environmentally friendly behavior
The 6 Keys to Breaking Bad Habits - Lemonade Blog
But does it change behaviour? - Koen Smets - Medium
Some interventions are so obvious that they don’t need justifying. Or do they?
Can behavioural insights help businesses adopt new technologies and management practices? | The Behavioural Insights Team
Ads Don’t Work That Way | Melting Asphalt
Poop on Demand - collect stool sample at clinic instead of in home
Behavioral Grooves » Matt Loper: Helping Patients Adhere to Medication Plans
Wellth does this by “giving” patients money at the start of each month to take their pills. To prove they’re on track, they use the Wellth app to take a photograph of their medicines in the palm of their hand. But every day that they miss, they are penalized in the form of fee, which nets them less money at the end of the month. This loss-contract model is gaining notoriety and it should be: Wellth discovered that positive incentives accounted for adherence rates around 60% while loss-contract models account for better than 90% adherence rates.
Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.