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[https://customer.io/blog/triggered-engagement-email-campaigns/] - - public:weinreich
behavior_change, mobile, online_marketing, technology - 4 | id:266958 -

When the growth team took a step back, they realized it wasn’t enough to trigger just any notification. They needed to “show the right things to users at the right time — creating ‘aha moments’” where the user experienced the product’s core value. Rather than indiscriminately bombard the user with notifications, they concluded that they needed to be “really thoughtful about which messages to send which users” and focus “more of [their] resources on engaging users that were likely to churn.” Taking a page from Facebook, here are 5 kinds of engagement messages that work to activate, retain, and grow customers. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again.

[https://pioneerreporter.com/depression-drugs-sales-upsurge-major-players-contributing-heavily-towards-market-growth-reports-fact-mr-study/?utm_source=dlvr.it&utm_medium=twitter] - - public:weinreich
behavior_change, mental_health, mobile - 3 | id:266046 -

demand for depression drugs is also witnessing a decline as end-users have more coping options at their disposal. The huge popularity of mental health apps, such as Headspace, Calm, Moodnotes, Pacifica, and SuperBetter has given patients more control over how they manage depression.

[https://medium.com/googleplaydev/putting-back-users-to-the-forefront-sustainable-engagement-tips-from-behavioral-science-b9557af3da3e] - - public:weinreich
behavior_change, design, mobile, technology - 4 | id:264227 -

Luckily, behavioral science can help close the intention-action gap, offering a toolkit to help change behavior for the better. Here are three ways we can apply lessons from behavioral science to drive sustainable engagement:

[https://www.reuters.com/article/us-health-walking/yes-counting-steps-might-make-you-healthier-idUSKCN1TQ2P0] - - public:weinreich
behavior_change, mobile, obesity, technology, theory - 5 | id:253687 -

“Tracking your daily activity with a pedometer, wearable, or smartphone is an important part of any physical activity program,” Patel said by email. “However, it should be combined with other behavior change strategies such as goal-setting, coaching, or social interventions to increase sustainability.”

[http://www.comminit.com/ict-4-development/content/mobile-phones-tool-social-behavioural-change?utm_medium=email&utm_campaign=drumbeat678&utm_content=mobile-phones-tool-social-behavioural-change] - - public:weinreich
behavior_change, mobile, sample_campaigns, social_change - 4 | id:77150 -

This group of papers on the use of mobile phones in India for social and behaviour change is the product of research and a two-day multi-stakeholder consultation in May 2013 sponsored by the United Nations Children's Fund (UNICEF) and the Digital Empowerment Foundation (DEF), leading to the formation of the organisation Mobile Social & Behavioural Change (MSBC). The white paper and the working paper present key areas where mobiles are contributing to social and behavioural changes and the limitations, as well as the scope, for expanding the social space for mobiles. The case studies paper is based upon examples of "mobile’s power to trigger new form[s] of social identity, including cultural, political and economic identities."

[http://credibility.stanford.edu/captology/notebook/archives.new/2006/08/simpill.html] - - public:weinreich
behavior_change, mobile, technology - 3 | id:79446 -

SIMpill is a medication compliance technology in the form of a sms enabled pill bottle that sends text messages to a central server to remind people that they need to take their medication and provide feedback if the medication timeframe is missed.

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