Luckily, behavioral science can help close the intention-action gap, offering a toolkit to help change behavior for the better. Here are three ways we can apply lessons from behavioral science to drive sustainable engagement:
“Tracking your daily activity with a pedometer, wearable, or smartphone is an important part of any physical activity program,” Patel said by email. “However, it should be combined with other behavior change strategies such as goal-setting, coaching, or social interventions to increase sustainability.”
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MARS - Mobile Application Rating Scale (MARS) - Mobile health app engagement, functionality, aesthetics, and information quality
This group of papers on the use of mobile phones in India for social and behaviour change is the product of research and a two-day multi-stakeholder consultation in May 2013 sponsored by the United Nations Children's Fund (UNICEF) and the Digital Empowerment Foundation (DEF), leading to the formation of the organisation Mobile Social & Behavioural Change (MSBC). The white paper and the working paper present key areas where mobiles are contributing to social and behavioural changes and the limitations, as well as the scope, for expanding the social space for mobiles. The case studies paper is based upon examples of "mobile’s power to trigger new form[s] of social identity, including cultural, political and economic identities."