Theories about persuasion
Social Networks Change Behavior
Digital Influence Mapping Project post
Communication for Better Health
Population Reports issue on effective health communication for international family planning progs
The Top 10 Strategies for Changing Attitudes
Mondays are good days to start thinking healthy
Rebranding Mondays as the day to get back on track with healthy behaviors
Discovering the Activation Point
A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)
Are You Sticky? A psychologist and an education expert explain how to get people to pay attention to what you say
Article about "Made to Stick: Why Some Ideas Survive and Others Die" in Time Magazine. I'm currently reading this book and will post a review soon. So far it's two thumbs and two big toes up!
Captology Notebook: SIMpill
SIMpill is a medication compliance technology in the form of a sms enabled pill bottle that sends text messages to a central server to remind people that they need to take their medication and provide feedback if the medication timeframe is missed.
Survey questions can influence behavior
A study find that just asking about behavior can lead to an increase in that behavior -- whether positive or negative.
Seth's Blog: Bite sized
Seth Godin on why some issues get people to take action and others don't
Impending smoking ban spurs many to quit: study - Yahoo! News
Illustrates the power of policy to bring about voluntary behavior change
How we change what others think, believe, feel and do
Fostering Sustainable Behavior
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Higher Education Center for Prevention of Alcohol and Other Drugs
www.digitalwkshop.com - A Site for Social Marketing
out of the box thinking from Bob Belinoff
Captology - Stanford Persuasive Technology Lab
Insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.
Social Marketing Lite (pdf)
Compilation of Bill Smith of AED's writing on social marketing