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[http://web.mit.edu/sinana/www/AralSA.pdf] - - public:weinreich
behavior_change, social_network, social_norms - 3 | id:76862 -

In general, “you’re 10 to 15 times as likely to buy something your friends bought because you have the same inherent preferences, and twice as likely because your friends influenced you,” Aral says. However, the level of peer influence varies by how connected the people are— fellow alumni exert more influence over one another than neighbors—and whether or not the message is personal.

[http://trendwatching.com/trends/currencies-of-change/?utm_medium=email&utm_campaign=TB+Feb+15+CurrenciesOfChangeNA&utm_content=TB+Feb+15+CurrenciesOfChangeNA+CID_06299e129d5f0d10233c43d2c2a58774&utm_source=Campaign%20Monitor&utm_term=Read%20CURRENCIES%20O] - - public:weinreich
behavior_change, design, product - 3 | id:76999 -

Incentivizing positive behavior change

[http://www.comminit.com/ict-4-development/content/mobile-phones-tool-social-behavioural-change?utm_medium=email&utm_campaign=drumbeat678&utm_content=mobile-phones-tool-social-behavioural-change] - - public:weinreich
behavior_change, mobile, sample_campaigns, social_change - 4 | id:77150 -

This group of papers on the use of mobile phones in India for social and behaviour change is the product of research and a two-day multi-stakeholder consultation in May 2013 sponsored by the United Nations Children's Fund (UNICEF) and the Digital Empowerment Foundation (DEF), leading to the formation of the organisation Mobile Social & Behavioural Change (MSBC). The white paper and the working paper present key areas where mobiles are contributing to social and behavioural changes and the limitations, as well as the scope, for expanding the social space for mobiles. The case studies paper is based upon examples of "mobile’s power to trigger new form[s] of social identity, including cultural, political and economic identities."

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