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[http://www.nesta.org.uk/blog/gamification-physical-activity-beat-street-and-pokemon-go] - - public:weinreich
gaming, obesity, product - 3 | id:76435 -

Gamification offers advantages over other types of physical activity campaigns due to its ability to bypass the perceived barriers to becoming active. Gamified design can deliver health through stealth by encouraging people to play a fun, free game rather than take part in a fitness scheme.

[http://kops.uni-konstanz.de/bitstream/handle/123456789/1390/Stadler_Physical_Activity.pdf?sequence=1&isAllowed=y] - - public:weinreich
behavior_change, obesity, sample_campaigns, theory - 4 | id:76825 -

Mental contrasting is essentially contrasting your happy, dream goal with your current reality, emphasizing the need for action, while implementation intentions are "if-then" statements about how you will deal with obstacles. The link goes to a journal article in which this combined technique was used to help women become more physically active, and the effect was sustained over months.

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