Diffusion of Innovation — Impact by Design
If you or a small group of colleagues are the ones trying to bring a new practice to your organization, you are an innovator. You are inspired by a new practice you discovered, but will likely face problems getting it accepted. Consider that the challenges you experience when spreading a new practice are totally normal. It doesn’t mean you are failing, should stop trying, or there is anything “wrong” with staff and colleagues. It just means that your role is to plan how to motivate other members of the system
Behavioural Economics for Kids
How to Talk to Someone Who Refuses to Accept Reality, According to Behavioral Science | Inc.com
You need to show the other party that his beliefs are actually in conflict with his own values and goals, all without making him defensive. It sounds like a tall order, but Tsipurksy insists it is possible. Offering concrete examples of people who have changed their minds can help. So can suggesting that a person's previous opinion was understandable given the information he or she had at the time.
Nudges aren’t the holy grail of behaviour change - Liveworkstudio
Sometimes it’s necessary to override the subconscious, and switch customers to a conscious state of having to make a decision. Rational override interventions prompt moments of reflection and stimulate customers to be active, aware and engaged. Although friction is generally perceived as a barrier, some situations require a micro moment of friction, carefully built-in at the right moment.
Using a cascade approach to assess condom uptake in female sex workers inIndia
Typically, cascades are based on HIV treatment moni-toring data, which focus on getting people living with HIVto a point of viral suppression. HIV prevention cascadesfocus on the steps required to prevent HIV infection andsuccessfully implement HIV prevention programs. Preven-tion cascades include demand-side interventions that focuson increasing awareness, acceptability and uptake of pre-vention interventions, supply-side interventions that makeprevention interventions more accessible and available, andadherence interventions thatsupport ongoing adoption andcompliance with prevention behaviours or products...
Agents of Change Summit 2018 - YouTube
29 videos of sessions on behavior change
Recorded Calls Beat Facebook Ads in Getting Residents to Request Free Smoke Alarm, Study Suggests - 2018 - News Releases - News - Johns Hopkins Bloomberg School of Public Health
Why Wellness Programs Don’t Work So Well - Knowledge@Wharton
A 'one size fits all' approach is often the fundamental flaw of these programs, say Wharton and Penn researchers.
How to Tell Stories About Complex Issues
Champions and “Champion-ness”: Measuring Efforts to Create Champions for Policy Change
Too lazy to work out, eat well, or save money? Bribe yourself with habit points | A Life of Productivity
Social Cognitive Theory for Social Marketing Research and Practice - On Social Marketing and Social Change
As social marketers and change agents, our theories drive how we understand and describe problems and propose and test different solutions to them. What is a theory? In science, it is a way in which we think about how the...
When a Nudge Feels Like a Shove | EdSurge News
Persuasive Messages Couched In Emotion May Backfire
New research finds that people tend toward appeals that aren't simply more positive or negative but are infused with emotionality, even when they're trying to sway an audience that may not be receptive to such language. The findings appear in Psychological Science, a journal of the Association for Psychological Science
Peer Crowd Identification and Adolescent Health Behaviors: Results From a Statewide Representative Study - Jeffrey W. Jordan, Carolyn A. Stalgaitis, John Charles, Patrick A. Madden, Anjana G. Radhakrishnan, Daniel Saggese, 2018
How to persuade people (hint: not by telling them they're stupid) | Business to business | The Guardian
Behavioral Economics: Are Nudges Cost-Effective? | UCLA Anderson School of Management
Change behaviors by changing perception of normal | Stanford News
In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.
Development of a dynamic computational model of social cognitive theory
To Make Better Choices, Look at All Your Options Together
Government behavioural economics 'nudge unit' needs a shove in a new direction
In that study, gender and ethnicity information was removed from descriptions of potential job candidates. It was a study designed to interrupt unconscious biases against women and ethnic minorities. The results were surprising - blind recruitment made things worse for women and members of ethnic minorities. These results illustrate the limits of behavioural economics in action.
Home - Focus Games
Heribert Watzke: The brain in your gut | TED Talk | TED.com
Approaches to promote handwashing and sanitation behaviour change in low- and middle-income countries - The Campbell Collaboration
Why Sexy Ads Don't Make Money
How To Convert "Likes" into Meaningful Behavior
Live longer: Secrets of the world’s healthiest village revealed | Health | Life & Style | Express.co.uk
5 Types of Engagement Emails to Nudge Users Towards Aha Moments | Customer.io
Follow-Up: The Reasons People Don't Return Their Shopping Carts - Scientific American Blog Network
Nudging by Government: Progress, Impact and Lessons Learnt
How-to for govts to set up a nudge unit
Behavioral Insights Toolkit
This Behavioral Insights Toolkit was created as a practical resource for use by IRS employees and researchers seeking to incorporate Behavioral Insights into their work. This Toolkit describes the field of Behavioral Insights, its potential benefits, and how Behavioral Insights can be practically applied to serve taxpayers and help the IRS achieve its mission. It highlights examples of opportunity areas where Behavioral Insights has been applied both internally at the IRS and across the globe.
How Cognitive Fluency Affects Decision Making :: UXmatters
Getting to the Critical Few Behaviors That Can Drive Cultural Change
When Distraction is a Good Thing
Nudge comes to shove: Policymakers around the world are embracing behavioural science | The Economist
Nudging by shaming, shaming by nudging - Nir Eyal
Making Healthy Choices Easier: Regulation versus Nudging | Annual Review of Public Health
Behavioural Insights at the United Nations - Achieving Agenda 2030 | The Communication Initiative Network
As noted here, common principles underlie and unify many key features of human behaviour. A quick guide - "SIMPLER" - articulates a set of common "nudges" that can be used to improve programme outcomes and efficiency: Social influence - e.g., persuade by referencing peers Implementation prompts - e.g., establish steps to desired action Mandated deadlines - e.g., make deadlines prominent Personalisation - e.g., use name, not generic greeting Loss aversion - e.g., emphasise losses, not just gains Ease - e.g., reduce steps in a process Reminders - e.g., use phone calls, texts, postcards
Motivational Chemistry and Susceptibility to Digital Persuasion - Brian Cugelman
dopamine, cortisol, oxytocin, serotonin
A Comprehensive List of 90+ Gamification Cases with ROI Stats
Lifestyle Gamification Case Stats and Figures OPower: reduced measurable energy consumption by over $100M Aetna: increased daily healthy activities by 50% with an average engagement of 14 minutes on the site ClinicalAdvisor.com: embedded a social platform that improved user submission by 300%, comments by 400%, and Slideshow Visualizations by 53% Bottle Bank Arcade: gamified bottle bank was used 50 times more than conventional bottle bank. The World’s Deepest Bin: 132% more trash collected compared to conventional bin Piano Stairs: 66% more of people use the stairs, if they can produce music with it Speed Camera Lottery: a lottery system that causes a 22% reduction of driving speed Toilette Seat: 44% of increase in lifting the toilet seat when urinating Nike: used gamified feedback to drive over 5,000,000 users to beat their personal fitness goals every day of the year Recycle Bank grew a community of 4 million members by providing a gamified recycling platform. Chevrolet Volt: uses a green/amber indicator to give drivers visual feedback of their driving style and reduced the number of people exceeding the speed limit by 53%
Stop Raising Awareness Already | Stanford Social Innovation Review
How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons - The New York Times
Why Japan's Rail Workers Can't Stop Pointing at Things - Atlas Obscura
Wearables beware: Without health psychology, digital health design means nothing | The Huffington Post
Theories of behaviour and behaviour change across the social and behavioural sciences: a scoping review: Health Psychology Review: Vol 9, No 3
The Marketplace of Perceptions | Harvard Magazine Mar-Apr 2006
Do ‘Sin Taxes’ Really Change Consumer Behavior? - Knowledge@Wharton
BEHAVIOURAL SCIENCE IN THE PRIVATE SECTOR: GUIDELINES FOR AVOIDING MISUSE
Developing Games for Health Behavior Change: Getting Started
Developing Games for Health Behavior Change: Getting Started