FORMATIVE RESEARCH FOR ASSISTING BEHAVIOR CHANGE: A PRACTICAL GUIDE FOR FIELD WORKERS
Designing for Behavior Change: A Practical Field Guide - USAID
Theory of change in ten steps
Don't settle for engagement if you're looking for impact — Pattern Health
Human-centred design in global health: A scoping review of applications and contexts
Mapping the Social-Norms Literature: An Overview of Reviews | Health Social and Behaviour Change Network
Make your brand psychologically capturing using the power of ritual - Business Insider
We can harness peer pressure to uphold social values | Open Future | The Economist
THE BEHAVIOURAL DRIVERS MODEL.pdf
A CONCEPTUAL FRAMEWORK FOR SOCIAL AND BEHAVIOUR CHANGE PROGRAMMING Corrected URL: https://www.unicef.org/mena/reports/behavioural-drivers-model
Behavioural and social sciences to enhance the efficacy of health promotion interventions: redesigning the role of professionals and people
applying behavioral science to health promotion
Achieving behaviour change: A guide for local government and partners
Commissioned by Public Health England's Behavioural Insights team (PHEBI), the CBC is excited to announce the completion of user-friendly guides to using the Behaviour Change Wheel, aimed at national and local government. The new guide provides a structured approach and can be used to help: develop behaviour change interventions, build on modify existing interventions, and choose from existing or planned interventions.
MeasureD: Evaluating Social Design’s Contribution to Human Health
MeasureD is a resource for anyone wanting to understand, measure, and scale the impact of social design in order to strengthen society and create the conditions for equitable human health. It is intended to represent the highest level of practice and help organizations and practitioners understand where, when, and how social design is most effective. includes case studies
To veg or not to veg? The impact of framing on vegetarian food choice - ScienceDirect
We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.
Nudge FORGOOD | Behavioural Public Policy | Cambridge Core
Insights from the behavioural sciences are increasingly used by governments and other organizations worldwide to ‘nudge’ people to make better decisions. Furthermore, a large philosophical literature has emerged on the ethical considerations on nudging human behaviour that has presented key challenges for the area, but is regularly omitted from discussion of policy design and administration. We present and discuss FORGOOD, an ethics framework that synthesizes the debate on the ethics of nudging in a memorable mnemonic. It suggests that nudgers should consider seven core ethical dimensions: Fairness, Openness, Respect, Goals, Opinions, Options and Delegation. The framework is designed to capture the key considerations in the philosophical debate about nudging human behaviour, while also being accessible for use in a range of public policy settings, as well as training.
When worlds collide: lessons learned from the intersection of behavioral and human-centered design in humanitarian contexts
This example demonstrates how the IRC’s Airbel Impact Lab integrates behavioral science and human-centered design to develop scalable solutions to humanitarian problems. On their own, these approaches have been leveraged in a variety of contexts across the world — what is unique about the Airbel approach is bringing them together.
How Digital Design Drives User Behavior
A review of recent research provides clear evidence that many organizations are currently undervaluing the power of digital design and should invest more in behaviorally informed designs to help people make better choices. In many cases, even minor fixes can have a major impact, offering a return on investment that’s several times larger than the conventional use of financial incentives or marketing and education campaigns.
How behavioural sciences can help build a better chatbot experience?
Sandeep Anand on Twitter: “This ‘No honking’ ad by Mumbai Police is pure gold
Bilharzia Campaign in Uganda | The Compass for SBC
Breaking Down the Barriers to Innovation
Fortunately, it’s possible to “hack” this problem. Drawing on the behavioral-change literature and on our experiences working with dozens of global companies, including DBS, Southeast Asia’s biggest bank, we’ve devised a practical way to break bad habits that squelch innovation and to develop new ones that inspire it. Like most hacks, our approach isn’t expensive, though it does take time and energy. It involves setting up interventions we call BEANs, shorthand for behavior enablers, artifacts, and nudges. Behavior enablers are tools or processes that make it easier for people to do something different. Artifacts—things you can see and touch—support the new behavior. And nudges, a tactic drawn from behavioral science, promote change through indirect suggestion and reinforcement. Though the acronym may sound a bit glib, we’ve found that it’s simple and memorable in a way that’s useful for organizations trying to develop better habits.
Behavioral Economics’ Latest Bias: Seeing Bias Wherever It Looks - Bloomberg
Fear or Hope: Which Motivates More?
And as to the central question of using both fear and hope: “I think we're in a moment where fear is a stronger motivator than hope,“ Parfrey began. “I'm looking at the evidence. I'm looking at Greta Thunberg. There is a tinge of the apocalypse in her framing.“ But Parfrey was quick to add that fear, by itself, isn't the only button to press. “The data is clear on this,“ he said. “The more dire the messages sound, the more individuals will tuneout. And I say this with full-knowledge that the climate picture is dire. You have to be honest, you have to present the sobering information, yet we still have the choice before us to dramatically improve the situation or make it worse. The choice is still ours.“
Giles Paley-Phillips on Twitter: “Incredibly creative road in Holland where the right speed produces the correct key https://t.co/F0LE2WQi8F“ / Twitter
Use the 'Swarm of Bs' Technique to Successfully Form New Habits
JMU - Use of the Chatbot “Vivibot” to Deliver Positive Psychology Skills and Promote Well-Being Among Young People After Cancer Treatment: Randomized Controlled Feasibility Trial | Greer | JMIR mHealth and uHealth
Opinion | Lessons in behavioural change from railway track trespassers
A how-to guide for setting better goals — Pattern Health
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
Wikimedia Fundraising/2018-19 Report - Meta
Addressing the Social Proof Question The online fundraising team often receives questions and comments about the use of negative social proof in our fundraising messages. Social proof is the phenomenon that people are prone to copy the actions of others; for example, if an individual is exposed to a group of people doing or buying something, they are more likely to do so themselves. One of the most recognizable phrases in our fundraising banners takes the opposite approach, stating: “... fewer than 1% of readers give.” and/or “... 99% of readers don’t give.” The online fundraising team has tested, dozens of times, removing this fact from our materials. Our donation rate drops when we try. This past year we engaged with some experts in the field and asked them to explore further why we consistently see this finding. Is there something about a non-profit or a donation context that alters the rules of social proof? We plan on continuing to conduct tests this coming year in hopes of finding conclusions around the fundraising and non-profit context of social proof.
Looking at Spillovers in the Mirror: Making a Case for “Behavioral Spillunders” | Psychology
Behavioral spillovers refer to the influence that a given intervention targeting behavior 1 exerts on a subsequent, non-targeted, behavior 2, which may or may not be in the same domain (health, finance, etc.) as one another. So, a nudge to exercise more, for example, could lead people to eat more or less, or possibly even to give more or less to charity depending on the nature of the spillover. But what if spillovers also operate backward; that is, if the expectation of behavior 1 influences behavior 0 that precedes it? For example, a person may form an intention to exercise prompted by a policy intervention but overeat at present as a result. We define such a possibility as a “spillunder.” In the proposed article, we critically review the few papers that we have identified through a narrative literature review which have demonstrated spillunder effects to date, and we propose a conceptual framework.
John Cutler on Twitter: “When advocating for change internally, 1) know yourself, and 2) know those around you. Are you/they ... Seekers Mix and marchers Copy/Pasters Egomaniacs https://t.co/3u6j68GieL“ / Twitter
types of people re: org change
What really influences our behaviours? | Oxfam Views & Voices
Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit - en - OECD
Campaign To Call Out Sexism And Disrespect A Winner - B&T
interactive videos give viewer a chance to take action
What’s next for psychology’s embattled field of social priming
Crafting Headlines for Change: The Art and Science of Petition Titles · Change.org
Evidence-Based Process for Prioritizing Positive Behaviors for Promotion: Zika Prevention in Latin America and the Caribbean and Applicability to Future Health Emergency Responses | Global Health: Science and Practice
To maximize the impact of Zika prevention programming efforts, a prioritization process for social and behavior change programming was developed based on a combination of research evidence and programmatic experience. Prioritized behaviors were: application of mosquito repellent, use of condoms, removing unintentional standing water, covering and scrubbing walls of water storage containers, seeking prenatal care, and seeking counseling on family planning if not planning to get pregnant.
Seven Tips for a Persuasive Call to Action | Throughline Group
How to Develop a Communication Strategy | The Compass for SBC
Why We Sometimes Make Decisions That Mystify Us : NPR
“I realized that when you're not in pain or cold or experiencing a powerful emotion like anger or fear, it's very difficult to imagine yourself in that situation,“ he says. This phenomenon can help us understand why we sometimes act in ways that mystify us, whether it's making an impulsive decision when we're hungry or freezing in a moment when we expected to be assertive. This week on Hidden Brain, we explore how certain situations cause us to become strangers to ourselves. We hear from people who can't reconcile the person they believe themselves to be with their actions while in the grip of an intense feeling. And we look at the deep psychological mystery that occurs during these moments: no matter how many times we discover the strangers living inside us, the next time always catches us by surprise.
Social and Behavior Change Buzz Words | LinkedIn
If You Want to Change the World, Design Your Data to do These Four Things
Words matter: Use them to nudge someone to change their behaviour | City Press
field of behavioral linguistics
Heidi Boisvert: How I'm using biological data to tell better stories -- and spark social change | TED Talk
LitReview_WORKPLACE INTERVENTIONS_v2.pdf - Center for Advanced Hindsight
Workplace behavior change interventions, or workplace nudges, are strategies used to encourage people to act in their own self-interest. These interventions can be made possible with the help of digital technology, such as mobile applications or email, as well as choice architecture design in the physical environments of the workplace, such as posters, objects or furniture arrangement. To this end, we are going to focus on walking, napping, and eating. First, we will examine general workplace wellness programs - what other researchers have tried, how employees reacted to the programs, and their impact. Then, we will go into further detail about interventions related to our three focus areas.
Marrying Empathy and Science to Spread Impact
Costing and Economic Evaluation | Breakthrough ACTION and RESEARCH
Currently Available Costing and Economic Evaluation Products The Business Case for Investing in Social and Behavior Change (report) new Guidelines for Costing Social and Behavior Change Interventions (report) new The Added Value of Costing Social and Behavior Change Interventions (brief) new Social and Behavior Change Business Case and Costing Webinar Generating Evidence to Inform Integrated Social and Behavior Change Programming in Nigeria Making the Business Case for Social and Behavior Change Programming (activity brief)
How Behavioral Science Solved Chicago’s Plastic Bag Problem - POLITICO
the small tax on bags was the actual driver for change, but people thought ecological factors, not the tax, had convinced them. The BeSci lessons here are first, that you can use tiny levers to effect significant change and secondly, that we don't always know, or want to admit, why we take certain decisions.