As noted here, common principles underlie and unify many key features of human behaviour. A quick guide - "SIMPLER" - articulates a set of common "nudges" that can be used to improve programme outcomes and efficiency: Social influence - e.g., persuade by referencing peers Implementation prompts - e.g., establish steps to desired action Mandated deadlines - e.g., make deadlines prominent Personalisation - e.g., use name, not generic greeting Loss aversion - e.g., emphasise losses, not just gains Ease - e.g., reduce steps in a process Reminders - e.g., use phone calls, texts, postcards
The global community is committed to preventing the deaths of millions of mothers and children by 2020. USAID identified 10 Accelerator Behaviors that would get us there faster if practiced widely in 24 priority countries. Use this site to find out how to integrate Accelerator Behaviors into your health programming.
Earlier this year, a group of organisations who work together on global equity issues asked a question: can the public conversation about global development be changed to foster a more positive understanding of the issues? To find a new approach, these organisations created The Narrative Project: a research and communications effort focused on changing the development narrative in the United Kingdom, United States, France and Germany. The user guide is designed to be an informative tool for communicators and advocates who want to apply The Narrative Project approach to their own messages and content.
Practical tools to trigger & support social innovation
great intro/case for EE - international focus
Population Reports issue on effective health communication for international family planning progs
Report from MobileActive.org
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.
Great tips from Pamela Slim (and in the comments) on things to remember when working with people from other countries
Collected posts on the theme of Gatesgate (as dubbed, I believe, by Allison Fine) - the recent revelations that some of the Gates Foundation's investments run counter to its philanthropic work
Quote: "Everywhere I go I see the phone as a cause of progress, creating economic development and social change."
On using the microfinance model to improve health care options for the poor (thanks to Mike Newton-Ward for the link)
"An online repository of information around humanitarian and social causes, with the intent of creating a place where people can both get motivated to act on them and find immediate, varied tips on how to do it."
transcript from an online social entrepreneur workshop from Social Edge
older article from Harvard Business School
Getting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here. From Fenton Communications.
CERN wants to borrow your computer to run simulations with MalariaControl.net - from CThings.com
Publications and resources about using communication for social change in development programs
The first National Review of Social Marketing for Health in England
How text messaging is being used for activism in India
Cause marketing in Zambia
the “What Kind of Man Are You?” campaign
an online resource for health communication practitioners
essay from the Futures Group
Newcastle Business School / Faculty of Business and Law / The University of Newcastle, Australia
Advertising for Nonprofit Organizations (from Argentina)
Intro to social marketing from PSI
Novartis Foundation for Sustainable Development
A NETWORKING AND LEARNING PROGRAMME ON HEALTH COMMUNICATION FOR DEVELOPMENT