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[http://comminit.com/global/content/behavioural-insights-united-nations-achieving-agenda-2030] - - public:weinreich
behavior_change, design, international - 3 | id:76178 -

As noted here, common principles underlie and unify many key features of human behaviour. A quick guide - "SIMPLER" - articulates a set of common "nudges" that can be used to improve programme outcomes and efficiency: Social influence - e.g., persuade by referencing peers Implementation prompts - e.g., establish steps to desired action Mandated deadlines - e.g., make deadlines prominent Personalisation - e.g., use name, not generic greeting Loss aversion - e.g., emphasise losses, not just gains Ease - e.g., reduce steps in a process Reminders - e.g., use phone calls, texts, postcards

[http://acceleratorbehaviors.org/index] - - public:weinreich
behavior_change, international - 2 | id:76462 -

The global community is committed to preventing the deaths of millions of mothers and children by 2020. USAID identified 10 Accelerator Behaviors that would get us there faster if practiced widely in 24 priority countries. Use this site to find out how to integrate Accelerator Behaviors into your health programming.

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