5 Types of Engagement Emails to Nudge Users Towards Aha Moments - Customer.io
When the growth team took a step back, they realized it wasn’t enough to trigger just any notification. They needed to “show the right things to users at the right time — creating ‘aha moments’” where the user experienced the product’s core value. Rather than indiscriminately bombard the user with notifications, they concluded that they needed to be “really thoughtful about which messages to send which users” and focus “more of [their] resources on engaging users that were likely to churn.” Taking a page from Facebook, here are 5 kinds of engagement messages that work to activate, retain, and grow customers. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again.
Does the addition of a supportive chatbot promote user engagement with a smoking cessation app? An experimental study - Olga Perski, David Crane, Emma Beard, Jamie Brown, 2019
Putting back users to the forefront: sustainable engagement tips from behavioral science
Luckily, behavioral science can help close the intention-action gap, offering a toolkit to help change behavior for the better. Here are three ways we can apply lessons from behavioral science to drive sustainable engagement:
Can AI Nudge Us to Make Better Choices?
Yes, counting steps might make you healthier - Reuters
“Tracking your daily activity with a pedometer, wearable, or smartphone is an important part of any physical activity program,” Patel said by email. “However, it should be combined with other behavior change strategies such as goal-setting, coaching, or social interventions to increase sustainability.”
Reported theory use in electronic health weight management interventions targeting young adults: a systematic review: Health Psychology Review: Vol 0, No 0
JMIR - Persuasive System Design Principles and Behavior Change Techniques to Stimulate Motivation and Adherence in Electronic Health Interventions to Support Weight Loss Maintenance: Scoping Review | Asbjørnsen | Journal of Medical Internet Research
Behaviour Change Techniques in UX/UI Design - Panacea Digital
Here's the 8 types of Artificial Intelligence, and what you should know about them | World Economic Forum
Design and statistical considerations in the evaluation of digital behaviour change interventions | UCL CBC Digi-Hub Blog
Easing The Pain Of Immunization Through VR
Wearables beware: Without health psychology, digital health design means nothing | The Huffington Post
Yuval Noah Harari on big data, Google and the end of free will
Contrary to popular opinion, feelings aren’t the opposite of rationality; they are evolutionary rationality made flesh.
How Virtual Reality Can Change Behavior - CityLab
How Machine Learning Will Help You Make Healthier Choices At Work | Fast Company | Business + Innovation
Designing Healthcare Apps With Delight – Smashing Magazine
This Cute Little Robot Is Designed To Help You Form Any Habit | Co.Exist | ideas impact
Free research report on the state of mHealth apps | Telehealth and Telecare Aware - Linkis.com
Can Technology Really Change Your Habits? | Fast Company | Business Innovation
Comment: Scientists have discovered how to make people care about climate change | SBS News
Behaviour Change from a Persuasive Technology Perspective - YouTube
Other presentations in series - BC from Psych Perspective, BC from Health Equity/Disparities Perspective
INTERNET OF CARING THINGS | Trend Briefing from trendwatching.com
Focus Package: Information and Communication Technology (ICT) - Tools, Content Resources, and Project Registries | The Health COMpass
Recognising the true potential of technology to change behaviour | Guardian Sustainable Business | Guardian Professional
The 7S for Persuasive Mobile Apps – and the Functional Triad | Stephan Dahl
Designing for Behavioral Change in Health - UX Booth | UX Booth
THOUGHTS ON PERSUASIVE TECHNOLOGY BJ Fogg
What’s the point of Health 2.0? (Some answers this time) | e-Patients.net
In Cybertherapy, Avatars Assist With Healing - NYTimes.com
Designing for Persuasion - Today's Landscape - Google Docs
Tech guilt: 5 'persuasive' technologies to help you be good - CNN.com
Public Health 2.0: Re-Mixing Public Health Narrative Report « Nomadologies
Captology Notebook: SIMpill
SIMpill is a medication compliance technology in the form of a sms enabled pill bottle that sends text messages to a central server to remind people that they need to take their medication and provide feedback if the medication timeframe is missed.
Captology - Stanford Persuasive Technology Lab
Insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.